Unity Unveils New Era of Live Sports with Unity Metacast
October 05 2021 - 9:00AM
Business Wire
UFC to Collaborate with Unity on Research
and Development of Potential Uses for MMA
Game Industry Veteran and Former Liverpool
Football Club CEO Peter Moore to Lead Unity Sports & Live
Entertainment Division
Unity (NYSE: U), the world’s leading platform for creating and
operating interactive, real-time 3D (RT3D) content, has unveiled
Unity Metacast, an innovative new platform that will lead the
real-time 3D (RT3D) evolution for professional sports. Unity
Metacast is a RT3D sports platform for creating and delivering
interactive content, direct to the consumer. UFC, the leading mixed
martial arts organization, and one of the most popular sports
brands in the world, will collaborate on research and development
of potential applications for Unity Metacast within UFC
content.
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the full release here:
https://www.businesswire.com/news/home/20211005005346/en/
Unity Metacast uses volumetric technology, which encompasses the
process of capturing, viewing, and interacting with the real-world,
from moving people to static objects, in 3D. This content can then
be viewed from any angle, in real time, giving audiences the
ability to see every bead of sweat, blow, takedown and submission,
as if they were going toe-to-toe on the famous Octagon canvas
themselves.
“The future of experiencing sports is about freedom, choice
& interactivity, and consumers are no longer satisfied with
being fed linear 2D content,” said Peter Moore, Senior VP and
General Manager, Sports & Live Entertainment, Unity. “’I'm
excited to launch a brand new division for Unity, and with Metacast
we plan to lead the real-time evolution of sports. Having another
global innovator in UFC exploring how to use this technology to
enhance their content, will help usher in a new era of
interactivity for fans all over the globe, forever changing how we
watch and engage with the sports we love.”
Unity and UFC, known for their respective innovation, are
collaborating to explore the many possibilities Unity Metacast
brings to the world of sports and live entertainment.
Revolutionizing sports management, participation and consumption,
Unity Metacast will power a truly interactive second screen
experience for fans, enriched storytelling tools for broadcasters,
and data analytics for teams, coaches and athletes along with the
chance to create more meaningful and impressionable marketing
campaigns.
“One of our brand maxims is ‘Be First’ and this collaboration
with Unity is a great example of how we want to be first to use
this technology to enhance the UFC experience for our fans,” said
Lawrence Epstein, UFC Chief Operating Officer. “We look forward to
exploring the opportunities with Peter and his team to determine
the best ways to integrate real-time 3D within UFC content.”
Unity Metacast is part of Unity’s new Sports & Live
Entertainment Division led by games industry veteran and former
Liverpool Football Club CEO, Peter Moore. Peter has more than 30
years of experience in gaming, entertainment, and consumer
products. This division’s mission is to redefine the way the world
interacts with sports & live entertainment.
To find out more please visit https://unity.com/sports
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity’s platform provides a comprehensive set of software
solutions to create, run and monetize interactive, real-time 2D and
3D content for mobile phones, tablets, PCs, consoles, and augmented
and virtual reality devices. The company’s 1,800+ person research
and development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than five billion times per month in 2020. For
more information, please visit www.unity.com.
About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 625 million fans and 166 million social media
followers. The organization produces more than 40 live events
annually in some of the most prestigious arenas around the world,
while broadcasting to approximately 900M TV households across more
than 175 countries. UFC’s athlete roster features the world’s best
MMA athletes representing more than 75 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC is
owned by global entertainment, sports and content company Endeavor,
and is headquartered in Las Vegas, Nevada. For more information,
visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,
Snapchat, Instagram and TikTok: @UFC.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211005005346/en/
Richard Barnes Head of PR, Sports & Live Entertainment
richard.barnes@unity3d.com +447496006906
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