NEW YORK, Nov. 21, 2022 /PRNewswire/ -- On November 18, 2022, Tuya
Smart (NYSE: TUYA, HKEX: 2391), a leading IoT development
platform service provider, collaborated with four of its U.K.
partners—Phopollo, LVWIT, Calex and Devola—for a social media
campaign to promote smart home living styles in the U.K.
Tuya's marketing campaign BornSmart aims to provide Tuya's
global partners with the opportunity to showcase their smart
products in their local markets through eye-catching and
interactive ways on social media. The campaign is designed to take
place in over 10 countries, including but not limited to the U.S.,
Spain, Germany, India, Thailand, Mexico, and Brazil.
Founded in 2007, Phopollo is a leading brand of smart lighting
products. The company ranks first in the strip lights category on
multiple e-commerce platforms, with more than 30 million consumers
using Phopollo LED smart lighting products. For the BornSmart
campaign, the company introduced its top-selling LED strip light,
the Phopollo 20m LED Lights to
consumers. The lights can be controlled via the
Tuya-enabled App and are also compatible with both Amazon
Alexa and Google Assistant. With the built-in timer function,
consumers can set the lights to turn on and off automatically every
day. In addition, the LED light strip can be easily cut along the
cutting marks, so consumers can customize it to fit their
needs.
LVWIT is a leading lighting brand specializing in various types of light bulbs. For the BornSmart campaign, the company highlights its E14 Smart Candle Bulb.
The E14 Smart Candle Bulb connects to the internet through 2.4Ghz
Wi-Fi without a hub requirement. It's compatible with Amazon Alexa
and Google Assistant so it can be controlled via the
Tuya-enabled App or a voice command. The product replaces the
40-watt incandescent bulbs with 4.9-watt LED bulbs, consuming 85%
less energy than traditional bulbs. It can shine 16 million
different colors and offers automated lighting options, including
scheduled on and off routines that gradually illuminate or dim the
lights.
Calex, the flagship-brand of Electro Cirkel Retail B.V., is
renowned and influential in the decorative lighting field. Being
the first to introduce filament LED bulbs in Europe, Calex promotes three innovative
products for young gaming consumers. Its multi-color light
combination, including Ambient Light, two-length-options of LED
Lightstrings and Moodlight, allows consumers to easily DIY at home
and decorate their comfortable gaming corner. Consumers can set
different scene modes through the Tuya-enabled Calex App, and change the color of the combined
lights via Amazon Alexa, Google Home and Apple's Siri, perfectly
adapting to consumers' moods, the home environment and the upcoming
holiday atmosphere.
In addition, Calex also presented its Smart Doorbell during the
BornSmart campaign. This product has a small size but is equipped
with a full installation kit including a wireless Chime. Consumers
can achieve voice communication and other functions through the
Tuya-enabled Calex App.
Energy-saving is not just about lighting. Devola
is a leading appliances brand that leverages smart
technologies in its home heating range. With 1.5kw of heating
power, the Devola 1.5Kw Wi-Fi Glass Electric Panel Heater can
efficiently heat any room in the house thanks to the fast heating
elements for faster heat production and dispersion which
significantly improve energy efficiency. Compatible with Wi-Fi, the
panel heater can be controlled via the Tuya-enabled App or by
voice command via Amazon Alexa or Google Assistant.
The smart home industry in the U.K. is witnessing rapid growth.
According to Statista, the current household penetration in the
U.K. is 45.8% and is expected to hit 84.8% by 2026, with a
projected market volume of US$14.24bn
by 2026. Furthermore, the U.K. government released new plans in
2020 to deploy smart meters in homes across the region,
guaranteeing that consumers may save money on their energy bills
and carbon emissions. Such regulations are encouraging people to
continuously leverage smart devices, thereby significantly
impacting market growth.
Recognizing the rising opportunity, Tuya further enabled a
variety of smart products with local U.K. enterprises including
Supreme, and TCP, and collaborated with iHelios on all-in-one smart
home solutions. Joining hands with Tuya means joining an ecosystem
with abundant IoT resources. Tuya provides technical support and
offers tailorable and integrated solutions to developers of
different backgrounds, demands, and R&D resources. These
solutions enable developers to achieve product smartization and
bring products to market efficiently and cost-effectively.
Tuya Smart continues to expand
its partnerships and smart technology offerings in the U.K. and has
continuously tried to grow its businesses in other regions. These
diverse partnerships have not only made the Tuya platform a
one-stop destination for all smart home needs, but they have also
helped Tuya bring more value to users, business partners, and the
IoT industry.
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