DUBLIN, Calif., Sept. 13, 2021 /PRNewswire/ -- TriNet, a
leading provider of comprehensive human resources for small and
medium-size businesses (SMBs), today announced "The People Report,"
created in conjunction with The New York
Times's T Brand Studio. The report illustrates deep insights
about small business owners and the state of their work, with a
goal to provide actionable insights needed to power
organizations.
The report was unveiled during the 2nd annual,
award-winning, TriNet PeopleForce, a four-day conference being held
in-person from The Times Center in New
York City (built by renowned architect Renzo Piano) and virtually from anywhere. The
event kicked off today with an impressive roster of distinguished
speakers sharing timely and insightful content vital to business
success and the future of work.
The report found that as the pandemic has accelerated digital
transformation and adjusted workplace scenarios at small businesses
in all industries, small business decision-makers are feeling
positive and optimistic. This is especially true in regard to how
the pandemic has made reaching key audiences easier and positively
impacted sales and growth. Through navigating challenges brought on
by the pandemic, 87% of small businesses decision-makers have
adopted, purchased or upgraded one or more pieces of digital
technology since the pandemic began.
Developed in collaboration with Morning Consult, a global data
intelligence company delivering insights and custom market
research, The People Report was designed to help TriNet empower
small business owners from Main Street to Wall Street to focus on
what matters most βthe people who help them succeed.
TriNet selected The New York Times's
award-winning, in-house content studio, T Brand, to help
democratize the data about the working world that was uncovered in
The People Report. This is being done through compelling data
visualizations and insightful, original editorial content about the
people and partners who are leading the charge when it comes to
defining the cutting edge of how people work.
Fielded between June 10 to June 21,
2021, the study gathered insights from 500 small business
decision-makers across various industries, including manufacturing,
financial services, retail, technology and professional/business
services. The People Report analyzed three key areas:
- Digital Transformation: The digital technologies
adopted have permanent and important impacts on the workplace β 68%
of decision-makers say these technologies have positively impacted
"the processes we will implement permanently" and 64% say these
technologies positively impacted "how we manage our workforce." The
digital transformation is also having a strong impact on how small
businesses reach target audiences β 71% agree that they are
adopting new ways to reach audiences and 72% are changing their
approach to marketing and advertising.
- Remote Work & Workplace Culture: Small businesses
have quickly adapted to remote work and are feeling positively
about it β 76% of small business decision-makers whose employees
are working fully from home or in a hybrid model say their
employees feel positively about this working situation. 60% agree
that their company is more open to recruiting talent outside of
their community or region due to the adjustment to remote work.
One-third of decision-makers are paying more attention to their
Diversity, Equity and Inclusion efforts.
- The Future of Business and Resources: A majority (58%)
of small business decision-makers say sales and growth at their
company have been positively impacted by digital transformation and
remote work. Thinking about tasks and issues they'll face in
the future, small business decision-makers feel most prepared to
"manage payroll and benefits for employees" (90% very or somewhat
prepared) and "retain current talent" (85%). One third (32%) say
they will purchase software and services to organize and optimize
processes in order to navigate these new problems in the
future.
"In this cultural and economic climate, small business owners
need this powerful tool for entrepreneurship and empowerment.
Crafting innovative approaches to how we deliver meaningful brand
stories is a hallmark of our work at T Brand," explains
Vida Cornelious, VP Creative of NY
Times Advertising.
"This report illuminates the resilience, tenacity and
unparalleled innovation that America's small and medium-size
businesses exemplified during the pandemic. The survey results
paint a very eye-opening picture of how far the business landscape
evolved in such a short period of time, what companies should be
doing right now to stay competitive, and where we are headed in the
future," said TriNet Senior Vice President, Chief Marketing Officer
and Chief Communications Officer Michael
Mendenhall.
The People Report will live on a custom landing page on The
New York Times as branded content
versions of a source of research, insights and information about
the global workforce. Stories that emerge will unearth meaningful
conversations on topics being explored through the research like
mobility, collaboration, mental health and work-life balance.
Occurring September 13-16, TriNet
PeopleForce is a one-of-a-kind event taking place both virtually
and in-person from New York City.
The conference brings together business, culture and the arts with
a roster of high-profile leaders to help SMBs reimagine, rebuild
and move forward as they come out of the COVID-19 pandemic.
Attendees will hear from renowned speakers and experts on topics
such as SMB agility, calculated risk-taking, the future of work,
business resiliency, DEI, healthcare, the state of the economy for
SMBs and much more. TriNet PeopleForce also fosters networking
opportunities for its participants with business leaders from
across the country. To register for the virtual conference, click
here.
Those wishing to attend the live SMB event in New York City can request a ticket by emailing
PeopleForce@TriNet.com.
About TriNet
TriNet (NYSE: TNET) provides small and
medium-size businesses (SMBs) with full-service HR solutions
tailored by industry. To free SMBs from HR complexities, TriNet
offers access to human capital expertise, benefits, risk mitigation
and compliance, payroll and real-time technology. From Main Street
to Wall Street, TriNet empowers SMBs to focus on what matters
most-growing their business. TriNet, incredible starts here. For
more information, visit TriNet.com or follow us on Twitter.
About T Brand
Inspired by the journalism and innovation of the NYT, T Brand is
the NYT co-branded content studio that crafts stories that help
brands make an impact in the world
Investors:
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Media:
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Alex Bauer
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Renee
Brotherton
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TriNet
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TriNet
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Investorrelations@TriNet.com
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PR@TriNet.com
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(510)
875-7201
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(925)
965-8441
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SOURCE TriNet Group, Inc.