DUBLIN, Calif., April 13, 2020 /PRNewswire/ -- The
world can change in a moment. It can be overwhelming. Seemingly
impossible. But we always come out on the other side, to embrace
brighter days, together. It's a message of hope and solidarity when
businesses, individuals and families need to hear it most. TriNet,
a leading provider of comprehensive human resources for small and
medium size businesses (SMBs) is driving this message home for the
entrepreneurs and business leaders who make America strong.
Through a virtual creative collaboration and powerful artistic
expression from some of the most influential creative minds
today—including photographs of TriNet customers taken by
Annie Leibovitz—TriNet reminds its
SMB customers of the challenges faced in the past and of the
company's unwavering commitment to be there for them through the
current pandemic.
The creative piece also includes original music by composer
Piers Baron, who said,
"It was an honor to collaborate with TriNet
and have music from my forthcoming album featured. This
is a call-to-arms campaign for SMBs during these
unprecedented times."
Additional contributions include input from music director
Kathy Nelson and digital innovation
by Garson Yu, co-founder, CEO of
yU+co. The advertisement airs, starting today, in certain markets
across the nation. It can also be viewed on the TriNet
website.
"We wanted to do something to help our SMB customers and
employees understand that we recognize the enormity of what they
are facing—and they are not alone," said TriNet Senior Vice
President, Chief Marketing Officer and Chief Communications Officer
Michael Mendenhall.
"TriNet has been there for SMBs through 30-plus years of
significant events. And we are still here for them. But we didn't
want to just tell them this—we wanted to show it to them to remind
them we have been through a lot in the last several decades and
always come out of these events with significant willpower,
community, thoughtfulness, caring and resilience," Mendenhall
added.
TriNet was founded in 1988 and provides comprehensive HR
solutions to more than 18,000* SMBs with 340,000 worksite
employees. The company is diligently providing ongoing and timely
information, resources and offerings to customers and other SMBs to
help them navigate the rapidly changing and complicated
COVID-19 business landscape. These resources include a webinar
series outlining legislative updates, COVID-19 blog series, and
various offerings and benefits for customers. All of this
information is also housed in the COVID-19: TriNet Business
Resiliency & Preparedness Center.
About TriNet
TriNet (NYSE: TNET) provides small
and medium size businesses (SMBs) with full-service HR solutions
tailored by industry. To free SMBs from HR complexities, TriNet
offers access to human capital expertise, benefits, risk mitigation
and compliance, payroll and real-time technology. From Main Street
to Wall Street, TriNet empowers SMBs to focus on what matters
most—growing their business. TriNet, incredible starts here. For
more information, visit TriNet.com or follow us on Twitter.
* As of December 31,
2019
TriNet and the TriNet logo are registered trademarks
of TriNet. All other trademarks, service marks, registered
trademarks, or registered service marks are the property of their
respective owners.
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SOURCE TriNet Group, Inc.