LONG BEACH, Calif.,
Sept. 10, 2019 /PRNewswire/
-- Today at WORLDZ Summit, TriNet (NYSE: TNET), a leading
provider of full-service HR solutions for small and medium size
businesses (SMBs), announced the expansion of its "People Matter"
brand campaign in Los Angeles and
the Bay Area. The campaign will be featured as part of its presence
at WORLDZ, celebrating the unseen and unsung heroes of our
economy—the working people employed by SMBs who comprise the vast
majority of the U.S. workforce and account for nearly half of the
U.S. GDP.
Following phase I of the campaign, which launched in
New York City last April, phase II
will showcase an additional 19 inspirational SMBs that epitomize
the innovative, hardworking and diverse businesses that are found
in every corner of the country and serve as the foundation of our
economy and society.
"Today, as we look to discuss how technology is rapidly changing
the world of work, it is important to shed light on the people who
take risks personally and professionally, with the ultimate goal of
positively impacting their communities," said Michael Mendenhall, senior vice president, chief
marketing officer and chief communications officer at TriNet. "Our
campaign acknowledges the incredible impact made by the people at
the more-than-16,000 small and medium size businesses TriNet
serves. The innovative people who work for SMBs form the backbone
of our nation and embody the spirit of People Matter."
"We've once again worked with distinguished artists for phase II
of our 'People Matter' campaign, including world-renowned
photographer Annie Leibovitz, to
highlight the people in these images in an authentic way—in their
everyday work settings, captured in black and white photos. These
are everyday hard working people who are pushing innovation forward
and having a positive impact in their communities and beyond.
TriNet is honored to be their HR solution, supporting many of their
workforce needs so they can continue to focus on creating
incredible products and services," added Mendenhall.
The SMBs featured in the campaign are a diverse group that spans
several industries and embody the spirit of entrepreneurism. They
include Aspiration Partners, Big Health, Candytopia, Chase Design
Group, Cordoba Music Group, Coyuchi, Doctor on Demand, Dreamscape
Immersive, Fort Mason Games,
Gritstone Oncology, HUM Nutrition, Imbellus, Kateeva, Left Field
Labs, Madison Reed, ShotSpotter,
Skybound, Topology Eyewear and yU+co.
TriNet once again collaborated with The New
York Times' T Brand Studio and Galen
Summer to create another series of short docu-style videos
featuring Founders and CEOs of its SMB customers.
Additionally, TriNet has teamed up with The Player's Tribune to
present the series "Athletes Turned Entrepreneurs." The
pilot episode, featuring Venus
Williams, premiered on August
26.
Encompassing radio, out-of-home and digital advertising, the
TriNet omnichannel brand campaign also includes a sponsorship with
the three-time NFL champion Los Angeles Rams.
About TriNet
TriNet (NYSE: TNET) provides small and
medium size businesses (SMBs) with full-service HR solutions
tailored by industry. To free SMBs from HR complexities, TriNet
offers access to human capital expertise, benefits, risk mitigation
and compliance, payroll and real-time technology. From Main Street
to Wall Street, TriNet empowers SMBs to focus on what matters
most-growing their business. TriNet, incredible starts here. For
more information, visit TriNet.com or follow us on Twitter.
Investors:
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Media:
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Alex Bauer
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Fatima
Afzal
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TriNet
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TriNet
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Investorrelations@TriNet.com
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Fatima.Afzal@TriNet.com
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(510)
875-7201
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(510)
875-7265
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PR@TriNet.com
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TriNet and the TriNet logo are registered trademarks
of TriNet. All other trademarks, service marks, registered
trademarks, or registered service marks are the property of their
respective owners.
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SOURCE TriNet