DUBLIN, Calif., April 9, 2019 /PRNewswire/ -- TriNet (NYSE:
TNET), a leading provider of full-service HR solutions for small
and medium size businesses (SMBs), today announced the launch of
"People Matter," a new ad campaign recognizing its customers—the
hardworking, intrepid, unseen force behind the U.S. economy—small
and medium size businesses.
"SMBs are the backbone of the nation's economy, employing the
vast majority of our workforce. In fact, approximately 50 percent
of U.S. GDP comes from SMBs and nearly 40 percent of scientists and
engineers work in this space—this is where innovation is
happening," said Michael Mendenhall,
senior vice president, chief marketing officer and chief
communications officer at TriNet. "Our brand campaign is intended
to bring awareness and recognition to the hard-working and diverse
employees of our customers. We are proud to work with thousands of
small and medium size businesses that are driving positive change
in the world and support them with outstanding HR solutions. This
campaign reflects our commitment to small and medium size
businesses, our customers and their valued employees."
For this campaign, world-renowned photographer Annie Leibovitz teamed up with TriNet to pay
tribute to these incredible businesses. "Annie is a legendary
artist and we are honored to launch 'People Matter' through her
lens. The photos for this campaign were produced with powerful
black and white imagery focused on real-life portraits of TriNet
customers in their offices. In keeping with the authentic approach
to the campaign, our customers' employees were unaware of the
photographer's identity and there were no staged sets,
pre-determined shots or hair and makeup stylists," said
Mendenhall.
The SMBs featured in the TriNet campaign are a cross-section of
American entrepreneurism. From improving lives to building new
technologies, the TriNet customers featured in the campaign include
Aaptiv, ALOHA, Bombas, Brompton Bicycle, Candlebrook Properties,
Dia&Co, FanDuel, Hot Bread Kitchen, Jericho Project, Knotch,
and Lazar Partners.
The omnichannel campaign also includes creative collaboration
with additional distinguished artists and will encompass TV, radio,
out-of-home (OOH), digital, and a takeover of Grand Central Station
in New York City.
TriNet brought on digital innovative and creative studio yU+co,
which created a lot of the digital work for the campaign as well as
a short film directed by Adrian
Yu.
Additionally, renowned producer Galen
Summers and The New York Times'
T Brand Studio teamed up with TriNet to create short docu-style
videos celebrating the people who work tirelessly behind the scenes
at the small and medium businesses featured in the campaign.
A series of docu-style TV commercials, directed by Katina Mercadante, partner at The Mercadantes,
also tell authentic stories of real people working at these
businesses, capturing emotion in a nuanced and personal way.
TriNet's digital magazine, "Incredible Now," also launches
today, providing perspective and data relevant to today's
workforce. The magazine team is spearheaded by Tyler Gray, global editorial director at
Edelman, along with his award-winning digital team and renowned
journalists.
Another key element of the new brand campaign has been the
complete redesign of TriNet's website to deliver a dynamic user
experience for mobile and other devices. Sarah Mehler, founder and CEO and Akash Khoka, COO of the world-class digital
experience agency, Left Field Labs, helped lead the redesign with
their dynamic team.
TriNet will officially unveil its campaign today in New York City. The event will feature its SMB
customers highlighted in the campaign along with Annie Leibovitz and other celebrated artists
that helped to bring the stories to life.
About TriNet
TriNet (NYSE: TNET) provides small and medium size businesses
(SMBs) with full-service HR solutions tailored by industry. To free
SMBs from HR complexities, TriNet offers access to human capital
expertise, benefits, risk mitigation and compliance, payroll and
real-time technology. From Main Street to Wall Street, TriNet
empowers SMBs to focus on what matters most-growing their business.
TriNet, incredible starts here. For more information, visit
TriNet.com or follow us on Twitter.
Investors:
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Media:
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Alex Bauer
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Fatima
Afzal
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TriNet
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TriNet
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Investorrelations@TriNet.com
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Fatima.Afzal@TriNet.com
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(510)
875-7201
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(510)
875-7265
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PR@TriNet.com
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TriNet and the TriNet logo are registered trademarks
of TriNet. All other trademarks, service marks, registered
trademarks, or registered service marks are the property of their
respective owners.
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SOURCE TriNet