SHENZHEN, China, Nov. 22,
2022 /PRNewswire/ -- Tencent Music Entertainment Group ("TME", or the
"Company") (NYSE: TME and HKEX: 1698), the leading online music and
audio entertainment platform in China, reported the performance for its
overseas promotion and distribution service by Tencent Musician Platform. The report
demonstrates TME's steadfast efforts in empowering Chinese
musicians and their high-quality music, and helping China's music culture extend its reach.
Currently, more Chinese musicians tend to connect with global
music fans by distributing their works in overseas markets. The
report shows that as of October 2022,
nearly 40% of the new releases by Tencent Musicians were proactively distributed
across the globe, making the total works of overseas distribution
around 185,000. In the first half of 2022, the streams of one
single song were up 4,800%, and the highest income increase of
Tencent Musician reached 835% from
its launch.
Tencent Musician Platform fully
supports China's musicians and
continues to promote the international impact of the country's
original music. It has helped numerous Chinese musicians start
achieving their musical dream and make progress in their
careers.
Massive resources empower musicians and original
music
Thanks to the progress of the platform, songs from Tencent Musician Akini Jing's album "Endless
Farewell" were recommended by the global popular music
platform, and it was also chosen as the monthly pick by Pitchfork,
a worldwide authority in music reviews, as the report noted. Works
from musicians including Liu Shuang
and Georgina Qian were listed in
Spatial Audio on Apple Music. "Mosaïque", a collaborative
cross-border album launched by TME and the Embassy of France in China, was produced by 21 emerging artists
from China and France. It was broadly praised upon release as
both the album and the single "Attends encore un peu" were
promoted by the global well-known music platform.
TME's proprietary service easily connects China's music to global fans
In April 2022, TME further ramped
up its overseas promotions and distribution capabilities by
introducing a new service, "One-Click For All", on its Tencent Musician Platform. The new service
enables musicians to easily distribute musical works to over 150
popular platforms that cover audiences in more than 200 countries
and regions. TME has also provided musicians with International
Standard Recording Code (ISRC) for free to improve catalog
management and copyright protection and has brought musicians with
income equal to up to 70% of that generated from overseas
markets.
The service provides more opportunities for musicians to
communicate with global fans. It also advances China's creation of original music and
promotes cultural exchange. The report indicates that the music
works distributed by TME have achieved over 500 million streams on
YouTube and more than 1 million streams on Facebook, Spotify, and
UMA. Musicians' works were favored by global fans and at the same
time, they received attention and increased their popularity across
the globe.
Since its establishment, Tencent
Musician Platform has continued to serve passionate musicians and
help them realize their dreams. In the future, TME looks forward to
working with more musicians to make progress together, to bring
musicians and high-quality original musical content to a broader
global stage, and to show the power of Chinese music to the
world.
About Tencent Music
Entertainment
Tencent Music Entertainment Group
(NYSE: TME and HKEX: 1698) is the leading online music and audio
entertainment platform in China,
operating the country's highly popular and innovative music apps:
QQ Music, Kugou Music, Kuwo Music and WeSing. TME's mission is to
use technology to elevate the role of music in people's lives by
enabling them to create, enjoy, share and interact with music.
TME's platform comprises online music, online audio, online
karaoke, music-centric live streaming and online concert services,
enabling music fans to discover, listen, sing, watch, perform and
socialize around music. For more information, please visit
ir.tencentmusic.com.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
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SOURCE Tencent Music Entertainment
Group