- Up to 44-Miles of Manufacturer-Estimated All Electric Range,
76% More than Prior Generation
- Fuel Sipping Manufacturer-Estimated 52 Combined MPG in Hybrid
Mode
- Hybrid System with Nearly 100-HP Gain for Improved 0-60
Time
- New Traffic Jam Assist Technology to Aid Drivers in Stop-and-Go
Traffic
- Toyota Audio Multimedia with 12.3-inch Touchscreen and JBL
Premium Audio Available
PLANO,
Texas, April 5, 2023 /PRNewswire/ -- The 2023
Prius Prime is the multitalented plug-in hybrid that's made for
life on the go. With a full charge, it can easily handle most daily
commutes, with a manufacturer-estimated all electric range of up to
44 miles. When the longer-haul calls, its fuel-efficient hybrid
powertrain is ready to keep going, with a manufacturer-estimated 52
MPG combined rating on the SE grade. Add in a sleek, sporty
new look with a comfortable, tech-packed interior and it's an
all-new Prius Prime that's ready for the road ahead.

Available in SE, XSE, and XSE Premium grades, Prius Prime's new,
larger 13.6 kWh lithium-ion battery gives it a 76 percent jump
in all-electric range over the previous generation, climbing from
25 to 44 miles in the SE grade. The XSE and XSE Premium grades have
a manufacturer-estimated range of 39 EV miles. For longer drives,
Prime relies on Toyota's fifth generation hybrid system that
combines a highly efficient 2.0-liter engine, an electric
generator, and electric motor for an efficient driving
experience.
The new Prius Prime also leaps forward in the horsepower
category. With a larger 150-hp 2.0L engine and bigger 161-hp
electric motor generator too, its 220-system-net-horsepower is
around 100-hp more than the prior generation. The higher output
also adds 32-percent more torque, climbing from 105 to 139 lb.-ft.
providing a 35-percent faster 0-60 time of 6.6 seconds.
The all-new Prime also brings head-turning good looks to the
road. With a sleek new sporty design that is 2-inches shorter,
1-inch wider, and 1-inch longer than the previous generation. Its
smooth, aerodynamic look comes from its hammerhead nose, lower
roofline, and widened rear. And to complete its aggressive
appearance, it comes with machine finished 19-inch wheels that are
unique to the Prius Prime XSE grades, while 17-inch wheels come
standard on the SE.
On the inside, drivers will find an interior with a premium,
comfortable feel. Features include a new, standard digital driver's
display for a head-up line of site, comfortable seating in fabric
or SofTex ® -trim depending on grade, and
Toyota's new Audio Multimedia system. For even more convenience,
all grades come with Toyota's new Traffic Jam Assist technology a
radar-based system that helps ease the burden of stressful
stop-and-go traffic on limited access roadways by operating the
steering, gas and brake pedals from speeds between 0-25 mph under
certain conditions*.
The SE, XSE and XSE Premium grades come in a choice of Cutting
Edge, Guardian Gray, Midnight Black Metallic, and Reservoir Blue.
Premium paint colors include Wind Chill Pearl or Supersonic Red
(extra cost colors). The Manufacturer's Suggested Retail Price,
excluding Dealer Processing and Handling, will start at
$32,350 for the SE grade,
$35,600 for XSE grade, and
$39,170 for XSE Premium. Models are
expected to arrive in limited quantities at Toyota Dealerships this
May.
Made for Life on the Go
Both the standard Prius hybrid and the Prius Prime are powered
by Toyota's Hybrid Synergy Drive powertrain, which seamlessly
combines the output of the gasoline engine and electric motors. The
biggest difference is that the Prius Prime can be plugged in to
recharge its lithium-ion battery pack. There's no special
equipment needed for home charging, just plug the Prius Prime into
a standard household outlet using the supplied cable (Toyota
recommends using a dedicated GFI 15A outlet). The battery will
recharge in about eleven hours on a standard 120V home outlet and
in about 4 hours on a level II charger under ideal conditions. And
if you can't plug it in, it's okay, Prius Prime will continue to
run like an efficient hybrid.
The Prius Prime offers various drive modes to give the driver
options depending on their needs: EV Mode, HV/EV Auto Mode, and
Hybrid Mode. EV Auto Mode will automatically rely more on its
electric capability for driving around town. When in HV/EV Auto
Mode, the extremely efficient engine will engage where it is more
efficient to run the gasoline engine, like up steep hills or at
higher speeds. In Hybrid Mode, the Prius Prime automatically
switches between the gasoline engine and the electric motor. It
efficiently combines the engine drive force and the electric power
from the hybrid battery.
The Prius Prime can even optimize range by recognizing the
driver's stopping patterns on frequently driven routes and
suggesting when to let off the accelerator. Available Predictive
Efficient Drive with Predictive Deceleration Support collects daily
driving data to optimize points of deceleration and stopping. From
then on, when the driver goes through a frequented location, the
system indicates when to let off the accelerator and can apply
assisted deceleration to help boost fuel efficiency.
Prius Prime: Moving toward "Beyond Zero"
The Prius Prime stands at the forefront of Toyota's effort to
move "Beyond Zero" carbon emissions. Beyond Zero represents
Toyota's vision to reach beyond zero emissions through products,
services, and operations that can make a net positive impact on our
planet and society. It's no coincidence that Toyota offers the
widest selection of electrified vehicles in the market to give
customers more choices to reduce their carbon emissions.
With its blend of full electric and highly efficient hybrid
driving, the 2023 Prius Prime offers drivers an ultra-low-emission
vehicle that complements Toyota's diverse approach to fighting
carbon. With its new 13.6 kWh battery and up to a
Manufacturer-estimated 44-mile all-electric range, when fully
charged, the Prius Prime can cover daily commutes in EV mode.
Prius Prime can also tackle longer trips with no additional effort
required – it will run on EV mode until out of charge and then
effortlessly switch to its highly efficient hybrid powertrain.
Toyota is committed to helping reduce carbon emissions by giving
customers 15 electrified vehicles for customers to choose from,
including 11 hybrid models, two plug-in hybrid models, the
all-electric bZ4X battery electric vehicle, and the zero-emission
hydrogen fuel cell electric Mirai (currently available in
California). As a symbol of that
commitment, the 2023 Prius Prime will now wear the Toyota "Beyond
Zero" badge, symbolizing Toyota's global efforts toward carbon
neutrality in its products, manufacturing and beyond.
Powerful and Efficient
Under the hood of the 2023 Prius Prime is Toyota's Fifth
generation hybrid powertrain, which pairs the inline M20A-FXS
inline four-cylinder 2.0L gas engine with two motor-generators (MG1
and MG2) through a planetary-type continuously variable
transmission. The engine, working in concert with the electric
motor (MG2), assures responsive performance, while exemplary energy
efficiency is achieved by using both electric motors (MG1 and MG2)
to charge a lithium-ion battery.
A new compact high-output/low-loss drive motor for the
transaxle/motor uses a redesigned magnet and electromagnetic steel
plate configuration, with two additional magnets for increased
output. For improved performance while in Hybrid mode, both engine
power and PHEV battery power are utilized for acceleration. The
result is an engaging acceleration experience with 220 combined
hybrid system horsepower, 139 lb.-ft. of torque and an estimated
0-60 time of 6.6 seconds, a 35% improvement over the 10.2 second
time of the outgoing model.
Another boost to Prius Prime's fuel efficiency comes from the
Electronically Controlled Brake (ECB) system, which coordinates
operation between the regenerative braking force of the electric
motors and the hydraulic braking system force to provide optimal
stopping power. By proactively using the electric motors to recover
as much electrical energy as possible from the regenerative braking
system, this extremely efficient cooperative control helps to
maximize fuel economy.
An active hydraulic booster on the conventional
(non-regenerative) braking system improves pedal feel and feedback
for the driver. Brake Hold also comes standard, when engaged it is
a convenient technology that reduces driver effort while waiting at
a traffic light or while driving in heavy traffic. When the driver
presses the accelerator, Brake Hold releases instantly.
Drive modes on all Prius Prime grades include:
- NORMAL: Allows the hybrid system to achieve an ideal
combination of fuel economy and vehicle acceleration. The
accelerator opening amount changes linearly in response to
accelerator pedal operation.
- ECO: Improves hybrid system efficiency by limiting power in
response to light to moderate accelerator pedal input.
- SPORT: Enhances dynamic performance and acceleration.
Sport Grades Across the Model Lineup
The 2023 Prius Prime will be offered in three sport grades: SE,
XSE and XSE Premium. Standard colors include the all-new Cutting
Edge, Guardian Gray, Midnight Black Metallic, and Reservoir Blue.
Premium (extra cost) colors include Wind Chill Pearl and Supersonic
Red. All Prius Prime grades come in Front Wheel Drive.
The SE grade has standard dark grey 17-inch alloy wheels with
wheel covers, an 8-inch Toyota Audio Multimedia touchscreen and
6-way adjustable fabric front seats in black with red trim.
Additional standard features include Smart Key System on driver
door, six USB-C ports, Electronic Parking Brake (EPB),
leather-trimmed heated steering wheel, rain-sensing wipers and
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA).
Optional features include Front and Rear Parking Assist with
Automatic Braking (PA w/AB).
The XSE grade comes with everything on the SE grade and adds
dynamic looking machine finished 19-inch alloy wheels standard. For
driver comfort and a premium feel, an 8-way adjustable heated power
driver's SofTex-trimmed seat is standard. The seating is black with
red trim. It also comes with standard , Smart Key system on front
doors and trunk, wireless charger and front and rear parking assist
with automatic braking (PA w/AB). Available options include a
12.3-inch high-resolution touchscreen display, fixed glass roof and
Digital Key**.
The XSE Premium has all the standard SE and XSE features and
adds a JBL Premium Audio system with eight speakers, 12.3-inch
touchscreen display, fixed glass roof, SofTex-trimmed heated and
ventilated front seats with a Driver Memory seat, power rear
liftback and Digital Key** standard. Available options are a
Panoramic View Monitor, Digital Rearview Mirror, heated rear seats
and Advanced Park, which executes necessary steering and braking
controls and helps drivers navigate the vehicle into a selected
parking space. Advanced Park is capable of parallel parking and
backing up into a perpendicular space by using a combination of
cameras and sensors to recognize the vehicle's surroundings.
An additional option for the XSE Premium is a 185W solar roof,
that is capable of charging the drive battery with the power of the
sun while parked. The solar charger also supplies power to
auxiliary functions while driving. On a Prius Prime equipped with
the solar roof, information about power generation is shown in the
vehicle's Multi Information display.
Prime Engineering
Built on the second-generation TNGA-C platform, the 2023 Prius
Prime brings a new look that's both cool and functional. The TNGA-C
platform has a lower center of gravity, reduced weight and
increased rigidity compared to the previous generation. The
position of the traction battery is also optimized, with placement
under the rear seat for a low center of gravity and enhanced
luggage capacity.
The platform's strength greatly contributes to the high level of
handling responsiveness, steering feel and ride quality in the
Prius Prime. Hot-stamped and high tensile steels, which allow for
intricate forms that are both lightweight and strong, are used
extensively throughout the body. Aluminum components, including the
hood and brake calipers, help keep vehicle weight in check.
Innovative fastening methods, including laser screw welding and
advanced adhesives, contribute to structural strength.
With its piercing silhouette that evokes a level of aerodynamic
flair, the 2023 Prius Prime has a 0.27 Coefficient of Drag (Cd).
Just like in previous generations, front grille shutters have been
installed to optimize the inflow of air, contributing to cooling
and aerodynamic performance. Aero stabilizing under body panels are
also in place to reduce drag and road noise.
The larger wheels available on XSE and XSE Premium also catch
the eye – resulting in sport-inspired proportions that offer
drivers added performance and handling. Coupled with the larger
wheels are 12-inch brake rotors on the front and 11.1-inch rotors
on the rear.
Connected Tech at the Ready
The all-new 2023 Toyota Prius Prime is equipped with the tools
to make life more convenient – thanks to the available 12.3-inch
Toyota Audio Multimedia system designed and engineered by Toyota's
Texas-based Connected Technologies
team. Prius drivers will have the opportunity to access a wide
range of enhanced connectivity and convenience features, including
Over-the-Air (OTA) updates.
Users can interact with the system through intuitive touch and
voice activation controls. With the available Connected Service
Drive Connect, drivers and passengers have access to Intelligent
Assistant, Cloud Navigation and Destination Assist. With
Intelligent Assistant, simple phrases like "Hey Toyota" awaken the
system for voice activated commands to search for directions, find
Points of Interest (POI), adjust audio controls, change the cabin
temperatures and more. Cloud Navigation, the available onboard
navigation solution, utilizes the cloud to download the latest
available map, traffic and routing information.
To ensure users have the most up-to-date search capabilities,
POI search is provided by Google Points-of-Interest data.
Destination Assist also gives access to 24/7 live agent assistance
to locate the next destination.
The new Toyota Audio Multimedia allows for dual
Bluetooth® phone connectivity, with support for standard
wireless Apple CarPlay® and Android Auto™ compatibility.
With further connectivity, the Prius Prime has an available Wi-Fi
Connect 30-day or up to 3GB trial, whichever comes first, that
offers 4G connectivity for up to five devices – turning the Prius
Prime into an AT&T Hotspot. Adding to the already robust
offering of audio playback ability with HD Radio®, USB
data and a SiriusXM® Platinum Plan 3-month trial
subscription, Wi-Fi Connect also enables the new Integrated
Streaming feature, providing customers the ability to link their
separate Apple Music® and Amazon Music subscriptions to
the vehicle for onboard control. Trial or subscription required for
all services, complete details about trial periods and subscription
plans please visit toyota.com/connected-services/.
For those looking for an enhanced audio experience, the Prius
Prime XSE Premium offers a JBL® Premium Audio system
with eight speakers, creating a mobile concert from any music
genre. Standard on the XSE Premium grade only, the system features
newly designed JBL Horn Tweeters to provide a cleaner sound over a
wider area and inverted woofers in the front doors for deep bass.
Passengers can also experience brilliant, rich high-frequency
clarity with the use of Clari-Fi® technology that can
breathe life into compressed digital music formats for an enhanced
audio experience.
Each Prius Prime offers a host of additional available Connected
Services. Safety Connect includes an Emergency Assistance Button
(SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision
Notification, and Stolen Vehicle Locator with up to a 10-year
trial. Service Connect gives drivers the capability to receive
Vehicle Health Reports, Maintenance Alerts and reminders, also with
up to a 10-year trial.
With the Toyota app, users can stay connected to their Prius
Prime with a 1-year trial of Remote Connect service standard. Users
can activate headlights, lock/unlock the doors and remotely start
the vehicle. Users can also check vehicle status, receive reminder
notifications and set Guest Driver Alerts. Digital key is standard
for the XSE Premium grade and optional for the XSE grade – making
it easy to lock and unlock doors, remote start and more all from a
smart phone.
Drivers will also notice a unique door lock-unlock tone for the
2023 Prius Prime and its Prius sibling. Created by sound engineers,
the new tone was designed to be pleasant and distinct while
indicating door lock and unlock. The key remote also locks and
unlocks the charging port lid. The volume can be adjusted in the
customizable settings of the infotainment system.
Ready to handle all your device charging needs, the Prius Prime
is equipped with six USB ports in the cabin. Up front, two
USB-C ports are at the bottom of the center stack plus two more
USB-C ports in the center console. For rear seat passengers,
two USB-C ports are located at the bottom rear of the center
console.
Convenience features are aplenty for Prius Prime, too. Blind
Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and Safe
Exit Assist are standard on all grades. Front and Rear Parking
Assist with Automatic Braking (PA w/AB) is available on SE and
standard on XSE and XSE Premium. A Panoramic View Monitor is
available on XSE Premium and provides a live rotating 360-degree
view around the vehicle. Advanced Park is available on XSE Premium,
a hands-free system designed to assist you with parallel parking or
backing into a parking space.
Prime Safety
For 2023, Prius Prime will come standard with the latest Toyota
Safety Sense generation, TSS 3.0. This suite of active safety
systems includes the existing feature set available on the prior
generation Prius Prime but includes some additional enhancements
and capabilities.
This suite of safety features includes:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Dynamic Radar Cruise Control
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
Proactive Driving Assist is the newest feature to the TSS suite.
When system operating conditions are met, using the vehicle's
camera and radar, this system provides gentle braking into curves
or gentle braking and/or steering to help support driving tasks
such as distance control between a preceding vehicle, pedestrian or
bicyclist. Proactive Driving Assist is not meant to be a substitute
for the Pre-Collision System and operates in different
circumstances.
The Toyota Safety Sense features from the prior generation Prius
Prime have been enhanced for TSS 3.0:
- The Pre-Collision System with Pedestrian Detection has enhanced
detection capabilities thanks to new system sensors. It receives
enhanced intersection support with improved detection capability in
certain circumstances. In addition to pedestrian and bicyclist
detection, it also adds the capability to detect a
motorcyclist.
- Lane Departure Alert with Steering Assist has enhanced lane
recognition that includes detection of certain 3D objects, like
guardrails, that may be used by the system to help define the
lane.
- Dynamic Radar Cruise Control adds a fourth following distance
setting, from the previously available three. Enhanced vehicle
detection allows for the ability to detect more than one preceding
vehicle, as well as vehicles in adjacent lanes. This helps the
system to provide smoother, more natural speed adjustments,
especially when the driver changes lanes.
- Like Lane Departure Alert, lane recognition is enhanced for
Lane Tracing Assist. This system now also helps provide more space
between vehicles being passed in adjacent lanes. It works by
offsetting the vehicles' driving path with minor steering
adjustments while keeping the vehicle within its lane.
- An Emergency Driving Stop System has been added to Lane Tracing
Assist. It's designed to monitor the driver's inputs, such as
steering operation, to determine if they're inattentive or
non-responsive, such as during a medical emergency. This feature
can bring the vehicle to a stop if the driver doesn't respond to
alerts to take control.
- Road Sign Assist gets expanded sign detection capabilities that
now include certain intersection signs and warning signs, like
pedestrian crossings.
Prime Convenience
Prius Prime will also come with some additional features made
possible by the equipped front corner radar sensors and a driver
monitor camera. These features include Lane Change Assist, Front
Cross Traffic Alert, Advanced Park, and a first among the Toyota
line-up, Traffic Jam Assist.
Lane Change Assist works in collaboration with Lane Tracing
Assist, meaning it also only operates when DRCC is activated. When
a driver partially engages the turn signal, the system sensors
monitor to confirm there are no vehicles in the path of the lane
change, and then provides steering support into the new lane with
the driver's hands on the steering wheel.
Front Cross Traffic Alert uses the front corner radar sensors to
detect vehicles approaching from the side in situations such as
when slowly approaching or stopped at an intersection. Arrows are
displayed to warn the driver, and if the driver attempts to proceed
when there's cross traffic, the vehicle provides an audible alert
and warning on the MID.
Advanced Park executes the necessary steering and brake controls
to navigate the vehicle into a selected parking space. Advanced
Park is capable of parallel parking, backing into a perpendicular
parking space, and can assist in exiting a parking space, all
hands-free under the driver's supervision.
Traffic Jam Assist is a driver-assistance feature that helps
ease the burden of the stressful stop-and-go of a traffic jam. With
an active Drive Connect subscription or trial, this system provides
hands-free control of the vehicle steering, braking and
acceleration at speeds under 25 mph under certain conditions. This
system is designed for limited-access roadways, and the driver
monitor camera must confirm the driver's eyes are on the road for
hands-free operation. The required Drive Connect subscription for
Traffic Jam Assist comes as a 1-year trial on the XSE premium grade
as well as the XSE grade equipped with the upgraded 12.3-inch
multimedia screen. The SE grade and the XSE grade equipped with the
8-inch multimedia screen are Drive Connect capable, Traffic Jam
Assist requires an activation of this service.
Manufacturer's Suggested Retail Price (MSRP)*
|
SE
|
XSE
|
XSE Premium
|
MSRP*
|
$32,350
|
$35,600
|
$39,170
|
Optional
Features/MSRP
|
Front and Rear
Parking
Assist with Automatic
Braking ($35)
|
Digital Key
Capability**
($275)
12.3-inch Toyota Audio
Multimedia Display ($735)
Fixed Glass Roof ($1,000)
|
Digital Rearview
Mirror
($200)
Heated Rear Seats ($350)
Solar Charging
Roof
($610)
|
Packages/MSRP
|
-
|
-
|
Advanced Technology
Package Park and
Panoramic View Monitor
($1,085)
|
Available
Colors/Premium
Paint MSRP
|
Cutting Edge, Guardian
Gray, Midnight Black Metallic, Reservoir
Blue Premium Paint: Wind Chill
Pearl, Supersonic Red ($425)
|
*MSRP excludes Dealer Processing and Handling of $1,095; Prices subject to change
** Remote Connect Subscription Required
Limited Warranty and ToyotaCare
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies
to all components other than normal wear and maintenance items.
Additional 60-month warranties cover the powertrain for 60,000
miles and corrosion with no mileage limitation. Hybrid-related
components that require repairs needed to correct defects in
materials or workmanship are covered for 8 years/100,000 miles,
whichever comes first from original date of first use when sold as
new. The hybrid battery is covered for 10 years/150,000 miles,
whichever comes first, and is transferable across ownership.
Prius Prime models also come with the ToyotaCare plan that
covers normal factory-scheduled maintenance for two years or 25,000
miles, whichever comes first, and 24-hour roadside assistance for
three years, unlimited mileage.
* Traffic Jam Assist Requires a Drive Connect Subscription,
for details please visit
https://www.toyota.com/connected-services/
** Digital
Key Requires a Remote Connect Subscription, for details please
visit https://www.toyota.com/connected-services/
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 65
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 48,000 people in
North America who have contributed
to the design, engineering, and assembly of nearly 45 million cars
and trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 22 electrified
options.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.ToyotaNewsroom.com.
For customer inquiries, please call: 800-331-4331.
Media Contacts:
Paul Hogard
469-292-6791
paul.hogard@toyota.com
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SOURCE Toyota Motor North America