Texas, Feb. 23, 2023 /PRNewswire/ -- When you're
a hybrid, you get the best of both worlds. Whether you're talking
about an inspiring, versatile person or an innovative,
fuel-efficient car, hybrids encourage us to explore the world and
reach our full potential.
To celebrate hybrids in all their forms, this year, Toyota and
SiriusXM are teaming up with electrical engineer, and the first
Mexican-born woman to travel into outer space, Katya Echazarreta, to launch "We Are ALL
"When I think of a hybrid, I think of the many people I've met
across this country who embody a combination of traits to create a
powerful uniqueness of their own" said Echazarreta. "Whether it's
the men and women I work with every day, or the young students who
I hope to inspire, the hybrid spirit is inside each and every one
of them, and that's why I'm so excited to work with Toyota and
SiriusXM to celebrate the hybrid spirit in all of us through We
Are ALL Hybrids."
The digital marketing campaign features the latest Toyota Camry
Hybrid and RAV4 Hybrid, both of which include a three-month
subscription to the SiriusXM Platinum Plan. The SiriusXM Platinum
Plan delivers SiriusXM's full lineup of exclusive and curated
content, plus access to SiriusXM outside the vehicle on the SXM App
and on connected devices and speakers.
Beginning February 22, Echazarreta
will bring the campaign to life by sharing her inspiring story
through a series of digital and social ads that celebrate the
hybrid in all of us. The campaign will also launch a fun,
interactive social media filter that demonstrates that we are all
hybrids in one form or another.
"At Toyota, we are passionate about giving people the freedom to
explore the world around them to reach their full potential," said
Michael Tripp, Vice President of
Vehicle Marketing and Communications, Toyota Motor North America.
"And just like our line of hybrid vehicles, we believe that being a
hybrid means challenging conventional thinking and creating new
possibilities. Whether you are a firefighter and podcaster or a
science teacher and ballet dancer, our hybrid vehicles are an
expression of this versatile spirit."
Inspired by their work with Echazarreta, SiriusXM is proud to
join Girls Who Code in their mission to close the gender gap in
technology and support the next generation of engineers who
identify as girls or nonbinary. An organization that Echazarreta is
very passionate about, Girls Who Code encourages and champions
young girls from all walks of life who take an interest in STEM
education. SiriusXM's support, including a new gift funded by the
company's charitable arm, SiriusXM Cares, will enable Girls Who
Code to help even more students develop the computer skills they
need to pursue 21st century opportunities.
"At SiriusXM, we are a company of innovators, driving forward
the future of audio with literal space-age technology," said
Nicole Hughey, Senior Vice President
and Head of Diversity, Equity & Inclusion at SiriusXM. "We are
thrilled to support Girls Who Code in their work to
break-down institutional barriers, and to do our part in
making the industry a more inclusive and equitable space for young,
multi-talented, and multi-dimensional girls who have been
historically underrepresented in the computer science field."
At Girls Who Code, our mission is to equip our girls with the
resources they need to succeed within our programs, the workforce,
their communities, and beyond," said Tarika
Barrett, CEO of Girls Who Code. "We are overjoyed that
SiriusXM shares our desire to level the playing field in tech for
our most marginalized students and are excited by the opportunity
to continue providing them with the tools and confidence they need
to make a difference."
Fans can learn more about the "We Are ALL Hybrids"
campaign, Echazerreta's inspiring story, and the Camry Hybrid and
RAV4 Hybrid by visiting www.Toyota.com/WeAreAllHybrids. To access
the campaign's social media filter, fans can log onto either their
Instagram or TikTok profile to use the Toyota/SiriusXM filter which
will guide users through a series of questions that will help them
identify whether they have a Toyota Camry Hybrid or RAV4 Hybrid
ABOUT TOYOTA CAMRY & RAV4 HYBRID VEHICLES
Powerful, efficient, and head turning
style, that's Camry Hybrid. Offering the best of both worlds, the
stylish Camry Hybrid combines 208 total system hp and impressive
fuel efficiency with an up-to EPA-estimated 52 mpg combined rating.
Add in advanced tech and a drive that makes you want to keep on
going, there is a Camry Hybrid for everyone including the new SE
Hybrid Nightshade with accents made for a second look.
Discover the potential in every day with
the RAV4 Hybrid. Equipped with standard All-Wheel Drive (AWD), a
219-hp hybrid powertrain and with up to an EPA-estimated 40 mpg
combined rating, RAV4 Hybrid can easily handle your everyday
commute. And when adventure comes calling, the new RAV4 Hybrid
Woodland Edition's offroad-tuned suspension is ready at a moment's
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 33 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 20 electrified
options, with more in showrooms later this year.
To help inspire the next generation for a career in STEM-based
fields, including mobility, Toyota launched its virtual education
hub at www.TourToyota.com with an immersive experience and
chance to virtually visit many of our U.S. manufacturing
facilities. The hub also includes a series of free STEM-based
lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in
North America with a portfolio of
audio businesses including its flagship subscription entertainment
service SiriusXM; the ad-supported and premium music streaming
services of Pandora; an expansive podcast network; and a suite of
business and advertising solutions. Reaching a combined monthly
audience of approximately 150 million listeners, SiriusXM offers a
broad range of content for listeners everywhere they tune in with a
diverse mix of live, on-demand, and curated programming across
music, talk, news, and sports. For more about SiriusXM, please go
About Girls Who Code
Girls Who Code is an international nonprofit organization
working to close the gender gap in technology, and leading the
movement to inspire, educate, and equip students who identify as
girls or nonbinary with the computing skills needed to pursue 21st
century opportunities. Since launching in 2012, Girls Who Code has
reached 500,000 students through our in-person and virtual
programming, and 115,000 of our alumni are college or
Contact = Jamie Botello,
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SOURCE Toyota; SiriusXM