Texas, Oct. 10, 2022 /PRNewswire/ -- Toyota
invites drivers to create legendary moments in the powerful
all-new 2023 Sequoia with the "Live Legendary" campaign. The
campaign sets its sights on the open road and highlights the hybrid
SUV's premium and powerful features to encourage drivers to create
their own legends.
"Recognizing stories of people in their moments of epic
experiences, the 'Live Legendary' campaign exemplifies the bold
qualities of the all-new Sequoia," said Lisa Materazzo, group vice president, Toyota
Marketing, Toyota Motor North America. "The all-new Sequoia is
the total package for any adventure, whether driving across
country, hauling gear or traveling with your family."
The fully integrated targeted campaign was developed by Saatchi
& Saatchi, with consideration of the mainstream audiences
across America. The campaign showcases the SUV's space for
families who need it – whether that be to haul passengers, gear or
both, and is highlighted below:
In the thirty second spot, titled "Campfire Stories" and
directed by Chris Sargent, viewers
are invited to seek adventure and make legendary moments in the
all-new powerful i-FORCE MAX Twin Turbo V6 Hybrid Sequoia. The spot
highlights the Sequoia's new look while showcasing impressive
towing capability, premium comfort and key features including an
efficient powertrain, convenient technology, and versatile
The "Live Legendary" Sequoia campaign extends across CTV,
digital video, digital content, paid social, and programmatic. High
profile prime and sports programming includes Sunday Night
Football, NBA, FOX, NASCAR and more. Digital content/video includes
partners such as Yahoo, Hulu, Paramount, YouTube and more.
Partnerships include Pinterest, Tastemade, Spotify, and
Moveable Feast via Fexy Relish, among others. Paid Social runs
across Facebook, Instagram, Twitter and Pinterest.
The broadcast spot is available for viewing here. For
images and credits, please click here.
About the 2023 Toyota Sequoia
The all-new 2023 Toyota Sequoia lives up to its powerful
and legendary namesake, thanks to a head-turning new look,
luxurious comfort, impressive technology and the perfect blend of
performance and efficiency.
The third-generation Sequoia is completely redesigned and worthy
of the "all-new SUV" description. All 2023 Sequoia will feature the
powerful i-FORCE MAX Twin Turbo V6 Hybrid powertrain. First
unveiled on Tundra, this exceptional hybrid produces 437 horsepower
and 583 lb.-ft. of torque. The vehicle is on sale starting Fall
2022 with a starting MSRP of $58,300.
It will be available in five unique grades that include SR5,
Limited, Platinum, TRD Pro and the new Capstone grade.
Key Features Include:
- All-New Sequoia Builds Upon Three-Row Toyota SUV Heritage
- Capstone Luxury Grade Leads Extensive Lineup of Full-Size
- Impressive 437 hp, 583 lb.-ft. of Torque
- Maximum Towing Capacity of up to 9,520 lbs.
- Assembled in the U.S. at Toyota Motor Manufacturing,
Texas in San Antonio
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
Toyota directly employs more than 48,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 43 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North Carolina
will begin to manufacture automotive batteries for electrified
vehicles. With the more electrified vehicles on the road than
any other automaker, more than a quarter of the company's 2021
North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
Toyota Motor North America
Saatchi for Toyota
For customer inquiries, please call 800-331-4331.
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SOURCE Toyota Motor North America