Telaria Expands Southeast Asia Footprint through Partnership with Thailand’s True Digital & Media Platform
May 01 2019 - 8:00PM
Business Wire
True Digital & Media Platform will utilize
Telaria’s Video Management Platform to manage and monetize live TV
and video-on-demand inventory on the TrueID platform
Telaria (NYSE:TLRA), the complete software platform to manage
video advertising for premium publishers, today announced it has
been selected by True Digital & Media Platform as the preferred
Video Management Platform (VMP) for their live TV and
video-on-demand (VOD) content.
Close to 15 million viewers watch video content across TrueID’s
more than 100 live video channels and its comprehensive VOD
portfolio. Local and international content is available on TrueID
across genres including movies, music, TV, sports, travel, and
lifestyle. By using Telaria’s VMP, TrueID will gain greater control
and insights into its video inventory and demand data across all
formats and screens. Additionally, TrueID can make informed
decisions based on live reporting and quickly address issues with
real time diagnostics.
“Telaria’s made-for-video technology would significantly improve
our monetization while at the same time preserving the viewing
experience that is fundamental to our success,” said Mr. David Sky,
Operations Director at True Digital and Media Platform Co.,Ltd. “We
are looking forward to working with Telaria to bring our inventory
to more advertisers looking to reach highly engaged audiences
across every screen.”
“We’re thrilled to work with TrueID as their video programmatic
partner to bring their premium live and on-demand video inventory
to advertisers,” said Kevin Smyth, General Manager, SEA at Telaria.
“Our partnership with True Digital & Media Platform will create
new opportunities for brands to connect with consumers in premium
video environments with increased efficiency at scale. Given
TrueID’s focus on live TV and our expertise in delivering
advertising for this video environment, we are excited to see the
results of this collaboration.”
About True Digital & Media Platform Co., Ltd.
True Digital & Media Platform Co.,Ltd. is an affiliate of
True Corporation Plc. in Thailand which provides online digital
media services on website and telecommunication devices. Its
application named “TrueID” offers a wide variety of quality digital
content including movies, TV, news, music, sports, travel and other
lifestyle contents. TrueID is available on all mobile networks and
across a range of platforms such as mobile application, websites,
to over-the-top (OTT) media. With the on-going demand for seamless
user experience, TrueID application has embedded key digital
services, consisting of TruePoint (privilege earn and redeem
program) and TrueMoney Wallet (e-payment service) into one single
platform. Since its launch in 2017, TrueID has received excellent
response from the market and became the number 1 most downloaded
application in its category in 2018. For more information, please
visit http://home.trueid.net/
About Telaria
Telaria, Inc. (NYSE: TLRA), is a complete software platform to
manage premium video advertising. We engineer the most robust suite
of analytics, automated decisioning, and integrated programmatic
and direct monetization tools in the industry. Global publishers
require total command of their business; Telaria's independent
solution empowers unbiased decisions for the best revenue outcomes.
Telaria operates out of 13 offices worldwide across North America,
EMEA, LATAM and APAC.
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version on businesswire.com: https://www.businesswire.com/news/home/20190501005157/en/
Telaria, Inc.Investor Relations:Andrew Posen,
212-792-2315Vice President, Head of Investor
RelationsIR@telaria.comMedia:Kar Yi Lim,
917-658-1994Manager, Public Relationsklim@telaria.com
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