Tiffany marks an industry first by sharing the full
craftsmanship journey of its individually registered diamonds
This October, Tiffany & Co. will take an unprecedented step
in diamond traceability by sharing the full craftsmanship journey
of its newly sourced, individually registered diamonds (0.18 carats
or larger). Disclosing the country where each stone is crafted and
set in jewelry marks an industry first. This follows the 2019
announcement that Tiffany would become the first global luxury
jeweler to provide the provenance (region or countries of origin)
of its individually registered diamonds. By taking transparency to
a new level and sharing the full craftsmanship journey of its
diamonds, Tiffany reinforces the brand’s commitment to ensuring
that every step in the journey of its products contributes to the
well-being of people and the planet.
“Today we advance our commitment to diamond
traceability one step further,” said Anisa Kamadoli Costa, chief
sustainability officer, Tiffany & Co. “Our customers deserve to
know that a Tiffany diamond was sourced with the highest standards,
not only in quality but also in social and environmental
responsibility. We believe that diamond traceability is the best
means to ensure both.”
A diamond’s region or countries of origin, along with where it
was cut and polished, graded and quality assured, as well as set in
jewelry, will be shared with Tiffany customers for each newly
sourced, individually registered diamond. This information will be
available from any sales professional as well as printed on the
Tiffany Diamond Certificate.
Tiffany continues to lead the industry by bringing a new level
of transparency to its diamond supply chain. The brand is unique
among global luxury jewelers in owning and operating five of its
own diamond polishing workshops around the world. This is where
nearly 1,500 Tiffany artisans ensure excellence of cut is
obsessively considered to maximize brilliance, dispersion and
scintillation – not just carat weight. With Company owned diamond
workshops in Belgium, Mauritius, Botswana, Vietnam and Cambodia, as
well as a Tiffany Gemological Laboratory in New York and five
jewelry manufacturing workshops in the North America, Tiffany can
ensure its own superlative standards are met.
“Sharing the craftsmanship journey of Tiffany
diamonds reflects decades of investment in our supply chain,” said
Andrew Hart, SVP Diamond and Jewelry Supply, Tiffany & Co.
“Directly sourcing responsibly mined rough diamonds, and crafting
and setting those diamonds to our standards in our own workshops,
is unique to Tiffany among luxury jewelers.”
Offering this degree of supply chain transparency, which is
without equal among global luxury jewelers, sets Tiffany apart and
is made possible by the 20+ year investment in vertical
integration. This vertical integration model helps uphold standards
of craftsmanship, safe and healthy working environments, community
economic development and supply chain traceability. Together with
the philanthropic endeavors led by The Tiffany & Co.
Foundation, which has granted $85M over 20 years, Tiffany & Co.
has been a pioneer in sustainable luxury.
THE STEPS IN A TIFFANY DIAMOND’S CRAFTSMANSHIP
STEP 1: Responsible Sourcing
Many Tiffany diamonds begin their journey as responsibly sourced
rough stones from trusted suppliers, mined in countries such as
Australia, Botswana, Canada, Namibia, Russia and South Africa, and
prohibited from areas of concern such as Zimbabwe and Angola. Since
January 2019, Tiffany has been disclosing the provenance (region or
countries of origin) of its individually registered diamonds to
consumers, a first among global luxury jewelers.
STEP 2: Preparation & Planning
All of the diamonds Tiffany sources as rough stones continue
their journey in Antwerp, Belgium. Here, each individual diamond’s
origin is recorded, and then the diamond is sorted for size, color,
clarity and florescence, before its unique design is mapped.
STEP 3: Cutting & Polishing
Tiffany cuts and polishes diamonds with great accuracy and
artistry at workshops in Mauritius, Botswana and Vietnam, Cambodia
as well as Belgium. Tiffany owned or approved diamond cutting and
polishing facilities offer safe and healthy work environments; and
adhere to health and safety standards that, in many places, go
above and beyond local laws. In its workshops, Tiffany is proud to
hire locally, invest in communities, and provide a living wage for
employees in developing countries. Tiffany also procures select
polished diamonds from trusted suppliers who comply with its
traceability, quality, social and environmental standards.
STEP 4: Grading & Quality Control
Tiffany diamonds are meticulously evaluated at the network of
Tiffany Gemological Laboratories in the U.S., Cambodia, and
Vietnam, ensuring every stone meets superlative grading
requirements, standards which are established and assured in New
STEP 5: Setting
Finally, Tiffany sets the majority of its diamonds at Tiffany
workshops in the U.S. A diamond setter pairs each unique diamond
with its ideal, individually crafted setting to showcase the beauty
of the stone, requiring great accuracy and artistry. Tiffany
workshops meet high standards for safety, cleanliness and a
productive, welcoming environment.
STEP 6: Tiffany Blue Box
A Tiffany diamond is now ready to be placed in its Tiffany Blue
Box® and bag, made with paper from sustainable sources, including
FSC®-certified and recycled materials.
For more information on The Diamond Craftsmanship Journey and
Tiffany’s sustainability efforts visit
About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York
City where his store was soon acclaimed as the palace of jewels for
its exceptional gemstones. Since then, TIFFANY & CO. has become
synonymous with elegance, innovative design, fine craftsmanship and
creative excellence. During the 20th century its fame thrived
worldwide with store network expansion and continuous cultural
relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s
and the film starring Audrey Hepburn.
Today, with a workforce of more than 14,000 employees, TIFFANY
& CO. and its subsidiaries design, manufacture and market
jewelry, watches and luxury accessories – including nearly 5,000
skilled artisans who cut diamonds and craft jewelry in the
Company’s workshops, realizing its commitment to superlative
quality. TIFFANY & CO. has a long-standing commitment to
conducting its business responsibly, sustaining the natural
environment, prioritizing diversity and inclusion, and positively
impacting the communities in which we operate.
The Company operates more than 300 TIFFANY & CO. retail
stores worldwide as part of its omni-channel approach. To learn
more about TIFFANY & CO. as well as its commitment to
sustainability, please visit tiffany.com.
FOR FURTHER INQUIRIES, PLEASE VISIT
TIFFANY, T&CO., AND TIFFANY & CO. ARE
TRADEMARKS OF TIFFANY AND COMPANY AND ITS AFFILIATES.
version on businesswire.com: https://www.businesswire.com/news/home/20200818005556/en/
Heather Kriser Heather.Kriser@tiffany.com
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