The limited-time collection blends Target's
focus on affordable design with Rowing Blazers' unique mix of
authenticity, nostalgia and sport
MINNEAPOLIS, Aug. 10,
2023 /PRNewswire/ -- Target Corporation (NYSE:
TGT) today announced its fall designer collection with Rowing
Blazers, a brand known for redefining classic American style by
mixing on-trend designs with timeless influences. The limited-time
only collection boasts more than 100 colorful pieces and spans
adult and kids' apparel, accessories, home, outdoor play and pet
products, offering high-quality style at affordable prices. Items
start at $5, with most pieces under
$30, and the collection will be
available beginning Saturday, Sept.
23 on Target.com and in select Target stores, while supplies
"For nearly 25 years, Target has partnered with some of the
biggest and brightest names in the industry, bringing guests
on-trend designs at an incredible value," said Jill Sando, executive vice president and chief
merchandising officer, Target. "This fall, we're teaming up with
Rowing Blazers, a brand known for putting a fresh, colorful twist
on American classics. The limited-time-only collection includes
apparel, accessories and home products that deliver affordable
style – with items starting at just $5 and most items under $30 – and pieces that the entire family,
including pets, can enjoy as we transition to cooler weather."
Meet the designer
Founded in 2017 by designer, archeologist, former U.S. national
team rower and World Championships bronze medalist in rowing
Jack Carlson, Rowing Blazers
has made waves with its modern take on traditional craftsmanship.
The brand's vibrant aesthetic and quirky sense of humor have made
it a favorite amongst the fashion elite, with a loyal following of
celebrities and tastemakers around the world. Now, the brand's
signature aesthetic will be available to Target's guests for a
fraction of the price.
"Working with Target on this partnership is a dream come true,"
said Jack Carlson, founder of Rowing
Blazers. "My vision for the Rowing Blazers brand is based on the
idea of taking the classics and making them fun, interesting and
approachable. This collaboration allows us to be more accessible
than ever – with first-time products for Rowing Blazers like
children's clothing and home decor."
Rowing Blazers x Target
The collection rewrites the classics for today and plays on
Rowing Blazers' unique approach to timeless style, with products
that are easy to mix, match and personalize and a wide range of
sizes and styles for everyone to enjoy. The fall-ready pieces are
meant to take guests through all the season has to offer, from
cool-weather closet staples for the whole family, to gear for
sporting events and outdoor adventures, and home accents perfect
for entertaining friends and loved ones.
An easy, joyful shopping experience
When Rowing Blazers x Target debuts September 23, guests can shop the limited-time
only collection in select Target stores and Target.com and can also
take advantage of Target's same-day pickup options, including Drive
Up and Order Pickup for the easy, affordable, joyful experience
they'll only find at Target.
For more information about the Rowing Blazers x Target
collection, head to Target.com and join the conversation on
social using #RowingBlazersxTarget. and join the conversation on
social using #RowingBlazersxTarget.
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center and by following
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SOURCE Target Corporation