- Guests with a Drive Up order can add a Starbucks purchase to
be delivered to their car via Target's free, contactless curbside
service through the Target app
- The nationwide launch follows a successful pilot that
applied Target's test-and-learn approach to enhance guest and team
- Target continues to differentiate its same-day shopping
experience with enhancements such as Starbucks and Returns with
MINNEAPOLIS, Aug. 9, 2023
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced that guests nationwide will be able to add their favorite
Starbucks menu item to a Drive Up order and have it delivered to
their car at stores offering the retailer's free Drive Up service.
The service is beginning its chainwide rollout this summer and is
slated to be available at all the 1,700-plus stores with Starbucks
Cafés and Drive Up service by October.
"Our guests have long told us Drive Up is a game-changer, adding
convenience to their daily life, especially when they're short on
time," said Mark Schindele,
chief stores officer, Target. "We've continued listening to our
guests, who've told us overwhelmingly that Drive Up with Starbucks
would bring even more ease and joy to every Target run. This
one-of-a-kind service — available only at Target — is the latest
example of how we're innovating every day to meet the needs of our
Following a successful pilot, the nationwide rollout of Drive Up
with Starbucks gives guests everywhere the ability to enjoy
handcrafted beverages or food while they pick up their Drive Up
order. Target is the first retailer to offer this service at this
scale. Drive Up with Starbucks highlights Target's continued
investment in its same-day shopping experience, delivering what
guests need and crave quickly and easily.
Adding a Starbucks purchase to be delivered with a Drive Up
order is simple:
- After a guest places a Drive Up order at a participating Target
store and receives notification that it's ready to pick up, they
will indicate they are on the way in the Target app.
- The guest will then receive a prompt in the app to place a
beverage or food order from the Starbucks menu. They make their
Starbucks selection, click "Add for Drive Up" and pay for the
- The guest parks in the Drive Up parking area and taps "I'm
here" in the Target app. A Target team member then delivers the
freshly prepared Starbucks order — along with the guest's Drive Up
purchase — to their car for free.
The Drive Up with Starbucks service builds upon Target's more
than 20-year partnership with Starbucks, which today has more than
1,700 Cafés in Target stores across the country.
"Starbucks has a long history of adapting and innovating how we
serve our customers, meeting them where they are," said
Mark Ring, senior vice
president, U.S. Licensed Stores, Starbucks Canada and Siren Retail.
"Offering the Starbucks Experience to the Target Drive Up guest is
a great example of two iconic brands creating a joyful moment in a
way that Starbucks and Target are uniquely positioned to do
Investing in the Target guest experience
The ability to add a Starbucks menu item to a Drive Up order was
Target guests' most-requested feature. Target worked with Starbucks
in the development of the experience and then piloted the Drive Up
with Starbucks service in 2022 and 2023 with the help of team
members at select stores. Throughout the pilot phase, Target's
store teams tested the process to make sure it was efficient and
easy for team members — and enjoyable for guests. True to its
test-and-learn approach, Target continues to fine-tune the
The Drive Up with Starbucks national rollout comes on the heels
of another recent enhancement to the Drive Up service: the ability
to make a product return free of charge. Returns with Drive Up
launched at Target stores across the U.S. this summer.
Visit our Drive Up with Starbucks fact sheet for ongoing
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting
high-quality arabica coffee. Today, with more than 36,000
stores worldwide, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment
to excellence and our guiding principles, we bring the
unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online
at stories.starbucks.com or www.starbucks.com.
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SOURCE Target Corporation