MINNEAPOLIS, Oct. 14, 2021 /PRNewswire/ -- Target
Corporation (NYSE: TGT) today announced its limited-edition
collection with the LEGO Group, featuring a lifestyle
assortment that goes well beyond the company's iconic brick, with
joyful, colorful items across home goods, pets, toys and gifts, as
well as apparel and accessories for the entire
family. Building on Target's long-standing partnership with
the LEGO Group and reflecting the companies' shared values of
inclusivity, optimism and joy, the curated collection of everyday
and creatively unexpected items offers something for everyone, just
in time for the holidays.
Last year, more than 80% of families who purchased a LEGO® set
spent more time building together than any other leisure activity.
Now, Target and the LEGO Group are working hand in hand to
reimagine the brand's iconic colorful bricks into a myriad of items
that give guests even more reason to come together through a
curated assortment that celebrates self-expression. From
brick-inspired hooded sweatshirts and color-blocked puffer jackets
to fanny packs, storage boxes and tumblers in the LEGO brand's
beloved array of colors, the LEGO Collection x Target features
items that guests will love not only for the holiday season, but as
collectors' items for years to come.
"Our guests love LEGO brick sets – in fact, Target is one of the
leading destinations for families when shopping for the brand. As
we approach the holiday season, we saw an opportunity to come
together with one of our long-standing partners to create something
truly special for our guests during a time of year when
differentiation and value are paramount," says Jill Sando, executive vice president and
chief merchandising officer, Target. "As our guests continue to
reimagine what their holiday traditions look like, our hope is that
this collection will encourage them to make new memories this
season and celebrate what matters most, spending time with family
and friends."
The LEGO® Collection x Target reflects both brands'
commitment to inclusivity, as Target's most
inclusive partnership to-date, ranging in size from
XXS-4X in women's apparel and S-5XLT in men's apparel and featuring
an expanded assortment of adaptive and sensory-friendly offerings
for kids and baby, like flat seams or hidden openings. In addition,
the collection was designed to celebrate all families and encourage
them to express themselves through play, wonder and joy this
holiday season.
"The LEGO brand is rare in its ability to equally excite all
members of the family, and we expect that excitement to soar as we
offer LEGO fans young and old the opportunity to experience our
brand in an entirely new way through this partnership," says
Satwik Saraswati, design
director at the LEGO Group. "Giving consumers a chance to curate
and create looks as unique as their families through this
collection, just as they would with LEGO bricks, is something we
are proud to bring to Target guests this holiday season."
The collection includes nearly 300 items and ranges in price
from $1.50-$120, with most items under $30. The LEGO Collection x Target will be
available beginning early December on Target.com and in all Target
stores. In addition, guests can shop the collection via Target's
contactless same-day pickup options, Drive Up and Order Pickup.
More information about the LEGO Collection x Target is available
on A Bullseye View and guests are invited to join the conversation
on social media using #LEGOxTarget.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at more than 1,900 stores and
at Target.com, with the purpose of helping all families discover
the joy of everyday life. Since 1946, Target has given 5% of its
profit to communities, which today equals millions of dollars a
week. Additional company information can be found by visiting the
corporate website and press center and by following
@TargetNews.
About the LEGO Group
The LEGO Group's mission is to inspire and develop the builders
of tomorrow through the power of play. The LEGO System in Play,
with its foundation in LEGO bricks, allows children and fans to
build and rebuild anything they can imagine. The LEGO Group was
founded in Billund, Denmark in
1932 by Ole Kirk Kristiansen, its
name derived from the two Danish words Leg Godt, which mean "Play
Well". Today, the LEGO Group remains a family-owned company
headquartered in Billund. Its products are now sold in more than
130 countries worldwide. For more information: www.LEGO.com.
LEGO, its logo, the Minifigure and the brick and knob configuration
are trademarks of the LEGO Group. ©2021 The LEGO Group. All Rights
Reserved.
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SOURCE Target Corporation