The Container Store to Launch Exclusive Product Line With Marie Kondo
October 20 2020 - 4:05PM
Business Wire
The specialty retailer and tidying expert will
release a collection of products in January 2021
The Container Store, the leading specialty retailer of storage
and organization products, is launching an exclusive co-branded
collection of organizing tools by Marie Kondo, tidying expert, New
York Times bestselling author, Emmy-nominated television star and
founder of KonMari Media, Inc. The Container Store x KonMari line
features more than 100 sustainably sourced products and was
designed to inspire a tidy and joyful home. The assortment will be
available at The Container Store online and in stores nationwide in
January 2021.
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The Container Store x KonMari (Photo:
Business Wire)
The collection unites the storage and organization mastery of
The Container Store with the tidy and joyful ethos of Marie Kondo.
The Container Store x KonMari line is designed using premium
materials including bamboo, ceramic, recycled fiberboard and wood
certified by the Forest Stewardship Council, and brings to life
Marie Kondo’s vision of making space for what matters most. It is
expected to appeal to a variety of consumers seeking simple
solutions with an elevated aesthetic to maximize space in their
homes.
“When ‘Tidying Up’ premiered in 2019 and consumers immediately
connected decluttering and organization with The Container Store,
we knew that there was an opportunity to create something special
with Marie,” said The Container Store Chairwoman, CEO and
President, Melissa Reiff. “We have always developed smart and space
saving solutions and cannot wait to introduce this thoughtful and
beautifully designed collection of products to our customers.”
“When I was looking to develop products, I wanted a sustainable
line that would spark joy and deliver the versatility and expertise
The Container Store is famous for,” said Marie Kondo. “I am so
proud of what we have created together and thrilled that we were
able to infuse aspects of my Japanese heritage into the
collaboration.”
About The Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation’s
leading retailer of storage and organization products and solutions
– a concept they originated in 1978. Today, with locations
nationwide, the retailer offers more than 11,000 products designed
to help customers accomplish projects, maximize their space and
make the most of their home. The Container Store also offers a full
suite of custom closets designed to accommodate all sizes, styles
and budgets.
Visit www.containerstore.com for more information about store
locations, the product collection and services offered.
Visit www.containerstore.com/blog for inspiration, tips and real
solutions to everyday organization challenges.
About KonMari Media, Inc.
KonMari is a lifestyle brand with a suite of products, services
and content designed to help organize homes and bring joy to
people’s lives. The company was founded by Marie Kondo, tidying
expert and bestselling author, in 2016 and has business verticals
across entertainment, book publishing, digital content, e-commerce
and a certified Consultant program. KonMari Media, Inc. became a
subsidiary of Rakuten, Inc. in 2019. Visit https://konmari.com/ for
more information and tidying inspiration.
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Katelyn Clinton 972-538-6000
publicrelations@containerstore.com
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