Electronic Arts in Partnership for Competition Series Based on 'The Sims'
July 08 2020 - 2:04PM
Dow Jones News
By Chris Wack
Electronic Arts Inc. said Wednesday it joined a partnership with
Turner Sports' esports and gaming entertainment brand ELEAGUE and
Buzzfeed Multiplayer to launch a reality competition series
centered on EA's life-simulation franchise, "The Sims."
The companies said contestants in the new show, "The Sims
Spark'd," would be given creative challenges to build the most
unique characters, worlds and stories, all told through the latest
game in the franchise, "The Sims 4."
"The Sims Spark'd presented by ELEAGUE" will debut July 17 on
TBS. Episodes will continue to premiere weekly on Fridays, with
encore telecasts airing on Saturday morning. BuzzFeed Multiplayer
will stream each episode on the Monday after it is televised.
The four-episode series where have players compete in both
skills and elimination challenges for $100,000.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
July 08, 2020 13:49 ET (17:49 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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