DALLAS, March 27, 2020 /PRNewswire/ -- Whether it's
parents turning on the TV after a long day of work and childcare,
throwing on a movie in the middle of the day to entertain kids, or
consuming more news than ever – our viewing patterns and habits
have shifted.
"Movies, news and TV have always kept us entertained and
informed, but lately we're seeing changes in customer behavior,"
said Rick Welday, executive vice
president and chief marketing officer, AT&T Communications.
"With more people social distancing and staying in, numbers across
the board have jumped – and this is a trend we expect to
continue."
Here are some interesting trends we're seeing lately on our
premium TV products and CNN.
- Weekday Viewership has Increased
-
- Live viewing is up 15% and free video on-demand is up nearly
25% during the week across both AT&T TV and DIRECTV as more
people are staying at home.
- As expected, sports viewing is down due to season holds and
delays. However, this is being offset by upticks in News,
Kids, and general Entertainment viewing. *
- Increase in Movie Rentals and Purchases
-
- Movie buying and renting volume has almost doubled
during weekdays and on weekends as people spend most of their time
at home.
- Family and Drama Genres show the most growth
-
- As the whole family is at home, we are seeing a 3X spike in
titles that are suitable for family viewing like Jumanji: The
Next Level, Star Wars: Rise of Skywalker as well as titles for
kids like Frozen II and Spies Like Us.
- Interestingly, despite being in its 7th week of
release, transactions on Tom Hanks'
A Beautiful Day In The Neighborhood increased over 2X,
possibly due to the actor and his wife's public battle with
COVID-19. Not surprisingly, Contagion was the #21 title last
week, rising from the #47 spot 2 weeks ago.
- New Release Movies at Home:
-
- As theaters are closed, movie studios are releasing movies
early, including The Invisible Man, The Hunt,
Emma, and Onward. Our premium video customers are
certainly taking advantage of viewing these new films at home.
We saw meaningful volume of these 4 titles during the first 2
days of release. **
While people are increasing their movie and TV viewership, we're
also seeing folks watching more news across the board to stay
informed in these uncertain times. ***
- CNN is proving to be an anchor of customer viewership and is
experiencing material growth in visitors and engagement:
-
- CNN daytime viewership increased 150% vs last year and the
channel is experiencing a higher rate of growth YOY than our
closest competitor in the cable news space.
- CNN Digital has averaged more than 50 million daily unique
multiplatform visitors over the last 15 days. It's averaging more
than 2X the 2019 average for daily unique multiplatform visitors.
On Tuesday 3/17, CNN Digital had its biggest day since the 2016
election.
*Data is specific to viewership on AT&T TV and DIRECTV
** Data is specific to viewership on DIRECTV on-demand only
*** Data is not specific to viewership on AT&T services
*About AT&T Communications
We help family, friends
and neighbors connect in meaningful ways every day. From the first
phone call 140+ years ago to mobile video streaming, we innovate to
improve lives. We have the nation's fastest wireless network.** And
according to America's biggest test, we have the nation's best
wireless network.*** We're building FirstNet just for first
responders and creating next-generation mobile 5G. With our video
products, we deliver entertainment people love to talk about. Our
smart, highly secure solutions serve nearly 3 million global
businesses – nearly all of the Fortune 1000. And worldwide, our
spirit of service drives employees to give back to their
communities.
AT&T Communications is part of AT&T Inc. (NYSE:T). Learn
more at att.com/CommunicationsNews.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information about
AT&T products and services is available at about.att.com.
Follow our news on Twitter at @ATT, on Facebook at
facebook.com/att and on YouTube at youtube.com/att.
© 2020 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/att-sees-uptick-in-kids-family-and-news-viewership-301031007.html
SOURCE AT&T Communications