- In honor of National Tape Measure Day on July 14, STANLEY released the results of a survey
measuring the habits of residential trade professionals when it
comes to their tape measures
- The survey found that 75% of residential trade professionals
reach for their tape measure more than five times per day with more
than three-quarters feeling incomplete without their tape
measures
- STANLEY manufactures nearly 30 million tapes annually and
has processed enough steel to circle the world multiple
times
- To celebrate National Tape Measure Day, STANLEY is giving
away some of your favorite tape measures. To enter for a chance to
win, comment your favorite tape measure on STANLEY Instagram and
use #STANLEYTapeGiveaway
TOWSON,
Md., July 10, 2024 /PRNewswire/ -- A new
national survey from STANLEY®, a Stanley
Black & Decker brand and the world's leading tape
measure manufacturer, found that nearly half of residential trade
professionals prioritize having their tape measure over their
phone, wallet or keys. In recognition of National Tape Measure Day
on July 14, STANLEY's survey
uncovered residential pros' tape measure habits and critical design
features they look for to get the job done.
"For nearly 100 years, STANLEY has been manufacturing tape
measures that trade professionals know they can trust," said
Peter Gabriele, Group Product
Manager of Measuring & Layout at STANLEY. "We've continued to
pioneer the tape measure category and deliver new-to-world
technologies that help our users get the job done with the backing
of STANLEY performance and accuracy."
Pros Confirm Tape Measures are Higher Priority than their
Phone
The STANLEY survey found that 75% of residential pros
reach for their tape measure more than five times per day, and 50%
admit that daily usage is at least 10 times per day. While the
survey found that 42% of residential trade pros chose that they
would rather go without their phone, wallet and even keys than be
without their tape measure, 44% also noted that they would rather
go without their morning coffee than be without their tape measure
on the jobsite.
Lost and Found on the Job
Nearly two in three
residential pros surveyed reported that they misplace their tape
measure at least once per day and 28% say their tape measure goes
missing as many as three times per day. Although they may go
misplaced, 38% say they own more than three tape measures, likely
to help with the misplaced tape measures on the job.
Different Applications Call for Different Tape
Measures
When it comes to what they are measuring,
residential contractors surveyed say they most often use their tape
measure for measuring materials to cut to size (65%), followed by
measuring room dimensions (44%) and estimating material needs
(38%). To tackle the different needs of a residential jobsite,
nearly two-thirds of residential pros say they use different types
of tape measures for different jobs. When considering design,
residential pros noted the length of the tape measure (71%) and the
reach of the tape measure (65%) as the highest priority when
selecting a new tape measure.
Tried and True Measurement from STANLEY
STANLEY
introduced the first steel tape, known as the Pull-push tape
measure, in 1930. The STANLEY Facility in New Britain, Connecticut was home of the
original team working with NIST to develop the standards for tape
measure quality that are used currently.
Today, different varieties of tape measures are available to
meet the varying needs of the jobsite. STANLEY ControlLock™
Tapes include a finger brake designed for ergonomic control
while measuring, while tapes like STANLEY FATMAX®
Tapes include a generous reach for various job uses with some
models even incorporating magnets to attach securely to metal studs
or other work surfaces. STANLEY POWERLOCK® Tapes are often the
tool people envision when thinking of tape measures – the model has
an over 70-year legacy that has withstood the test of time, aiding
trade professionals around the world.
To learn more about STANLEY tape measures, visit:
https://www.stanleytools.com/products/hand-tools/layout-tools/tape-measures
STANLEY® July National Tape Measure Day Giveaway 2024: NO
PURCHASE NECESSARY TO ENTER OR WIN. Enter 7/14/24 8:00 AM ET
to 7/21/24 11:59PM ET. For Official Rules and how to enter
go to:
https://www.stanleytools.com/national-tape-measure-day-giveaway-2024 and
follow the instructions. Open only to legal residents who are legal
residents of 50 states of the USA
or DC, who are at least the age of majority or older at the time of
entry.
Methodology
Stanley
Black & Decker commissioned Atomik Research to conduct
an online survey of 1,003 contractors throughout the United States. The sample consisted of
full-time, part-time and self-employed workers within the
construction industry who do residential contracting work. The
survey was conducted between June 26 and
July 1, 2024. The margin of error for the overall sample is
+/- 3 percentage points with a confidence level of 95
percent.
About STANLEY STANLEY has set the precedent for
quality tools and engineered solutions for professionals around the
globe for more than 175 years. With a legacy of reliability,
STANLEY is the No. 1 tapes manufacturer in the world and continues
to drive the industry forward with innovations including the
STANLEY FATMAX® product line as well as hand tools, power
tools, storage and accessories that make life easier. For more
information visit www.stanleytools.com or follow STANLEY
on Facebook, Instagram, and Twitter.
About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker
(NYSE: SWK) is a worldwide leader in Tools and Outdoor,
operating manufacturing facilities globally. The company's more
than 50,000 diverse and high-performing employees produce
innovative end-user inspired power tools, hand tools, storage,
digital jobsite solutions, outdoor and lifestyle products, and
engineered fasteners to support the world's builders, tradespeople
and DIYers. The Company's world class portfolio of trusted brands
includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub
Cadet®. To learn more
visit: www.stanleyblackanddecker.com.
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SOURCE STANLEY