- High net worth investors and investors working with an
advisor are more likely to feel informed about risk
- Half of financial advisors are “allocating to alternative
investments/strategies” to manage portfolio risk
- Over two-thirds of Millennials are investing in
alternatives
- Significant jump in percentage of individual investors who
believe ETFs help improve performance and make them a better
investor
- Top predictions for ETF growth in 2025-2026 and beyond,
trends data, and what’s next for investors
State Street Global Advisors, the asset management business of
State Street Corporation (NYSE: STT), today released its ETFs in
Focus Study: Risk Management Attitudes & Behaviors and its ETF
Impact Report 2025-2026.
The study is part of State Street Global Advisors ETF Impact
series, which was created to explore the evolving role of ETFs in
portfolio construction, risk perceptions, and investor behavior.
Conducted annually since 2022, this applied research provides deep
insights into the ETF landscape, identifying key trends shaping
portfolio decisions.
Market conditions have forced investors to adapt quickly and
remain versatile during a time of extreme volatility. This new
research examines how investors are managing risk, navigating
uncertainty, and adapting to macroeconomic and market shifts. It
also examines the more prominent role alternative investments are
playing in portfolios, especially among financial advisors seeking
to reduce clients’ exposure to public markets and diversify
portfolios.
“As the market absorbs tariff impacts and ongoing uncertainty,
questions around risk, diversification, and access to liquid,
flexible investment tools are front and center,” said Anna Paglia,
chief business officer at State Street Global Advisors. “Our
research addresses key questions about portfolio resilience.”
Tariffs and Trade Wars Top the List of Perceived Portfolio
Risks Pre-Liberation Day
The ETFs in Focus study found that just prior to the president’s
tariff announcement which sent markets tumbling, just over half
(55%) of investors say they felt informed about the risk to their
portfolios.
Furthermore, despite all the talk about inflation, the study
found that even before Liberation Day, tariffs and trade wars were
perceived to be the greatest risk to portfolios in the coming 12-18
months among all investor types surveyed: self-directed, hybrid and
advised. Self-directed investors were the most worried at 47%,
followed by advised at 44% and hybrid at 37%. Fear over unexpected
inflation was more subdued compared to fear over tariffs, with 33%
of self-directed investors showing concern about rising prices, and
35% of hybrid and advised.
ETFs Prevail as Essential Portfolio Building Blocks
The study also confirms what research in recent years has shown:
investors still see ETFs as essential portfolio building blocks
during times of volatility. That sentiment is strongest among
individual investors with more than $250,000 in investable assets:
65% agree that ETFs help improve overall performance — a
significant jump from 59% in 2022. The uptick in the percentage of
investors who believe ETFs make them a better investor is also
notable, jumping to 62% from 54% last year.
Investors Differ In Their Approach to Risk
Not all investors are alike when it comes to their preferred
strategy for managing risk, but most are sticking to time-tested
approaches that have been known to prevail in the long-term. While
many are taking a more traditional approach in their asset
allocation and making sure they’re diversified, others are doing
nothing, preferring not to make any sudden moves in anticipation of
changing market conditions.
Overall, nearly half of all investors are managing risk in their
portfolios by taking the traditional approach of “avoiding
high-risk investments” and/or “diversification.” Over a third are
also managing risk by "holding cash or cash equivalents.”
Alternative Investments Are Top Risk Management Strategy Used
by Advisors
The study reveals two clear strategies are emerging in how
financial advisors are helping clients navigate perceived threats:
the use of alternatives and the use of cash. Notably, just as many
are likely to use alternative investment strategies as they are to
hold cash amid the uncertainty.
When it comes to alternatives, half of financial advisors are
“allocating to alternative investments/strategies” to manage
portfolio risk. And 79% “plan to increase their allocation to
alternative ETF strategies” over the next year or so. Since 2022,
alternative ETF assets under management have grown from $27.58
billion to $148.81 billion by the end of 2024.1
When it comes to cash, nearly half (47%) are “increasing
allocation to cash or cash equivalents” and/or performing
“diversification across asset classes.”
The two drivers that rise to the top as having a significant
influence on financial advisors’ decision to incorporate or
increase allocation of alternative investments/strategies into
their clients’ portfolios are "reduce exposure to public markets”
and “alternative sources of return.”
This is not surprising as we see the acceptance of a 60/40
portfolio continue to wane. At the same time, alternatives are
becoming less “alternative,” as investors continue to look for
asset classes and strategies that offer lower correlations, help
diversify beyond stocks and bonds, and help manage risk.
In fact, one of the driving forces behind increased allocations
to alternatives is investor demand. The study found that
millennials, in particular, are pushing this trend forward with
over two-thirds (69%) investing in alternatives compared to 56% of
Gen X investors and 46% of Baby Boomers.
State Street Global Advisors’ Releases ETF Impact Report
2025-2026 to Help Investors Navigate the Challenging Market
Ahead
State Street Global Advisors also released today the ETF Impact
Report 2025-2026 which explores emerging ETF trends shaping the
industry.
Looking ahead at what’s next for the future of ETFs, the report
offers nine predictions that could spark ETF growth in 2025 and
beyond, including:
- The global ETF market takes in $2 trillion in 2025
- Global gold fund assets under management will crack $500
billion by 2026
- Global active fixed income ETF assets under management will hit
$700 billion by the end of 2026
- Bank loan and CLO ETF assets under management will overtake
traditional high yield by 2026
- AI will lead thematic ETFs to record flows in 2025
- More AI-powered ETFs will run on blockchain
- Private and public markets will blur thanks to ETFs
- Alternative ETFs will go mainstream
- Multi-share-class innovation will reshape retirement
For an analysis of the trends behind these predictions, read the
full ETF Impact Report 2025-2026.
Click here for an in-depth Q&A with State Street
Global Advisors’ Chief Business Officer: ETFs Unfiltered: Straight
Talk on the Future of Investing with Anna Paglia.
Click here for Talk of the Trade: ETF Momentum and Macro
Shifts, a Q&A with State Street Global Advisors’ Chief
Investment Officer Michael Arone and Head of SPDR Americas
Research, Matthew Bartolini.
About State Street Global Advisors ETFs in Focus Survey: Risk
Management Attitudes & Behaviors
For over 30 years, State Street Global Advisors has led ETF
innovation, shaping the evolution of index and active investing.
The ETF Impact Series explores ETFs’ evolving role in portfolio
construction, risk perceptions, and investor behavior. Conducted
biannually since 2022, this applied research delivers timely
insights into the ETF landscape and key trends shaping portfolio
decisions.
2025 ETFs in Focus: Risk Management Attitudes & Behaviors
builds on this foundation with a focused look at ETFs as tools for
managing risk, conducted online from January through February 2025
by State Street Global Advisors Research Center in partnership with
A2Bplanning and Prodege.
Data was collected from a nationally representative sample of
500 adults 18+ with investable assets (IA) of $25,000 or more who
share or are solely responsible for household financial and
investment decisions. Financial Advisors: Data was collected from
200 Financial Advisors with assets under management (AUM) of $25M
or more, 90% with AUM of $50M or more.
About State Street Global Advisors
For over four decades, State Street Global Advisors has served
the world’s governments, institutions, and financial advisors. With
a rigorous, risk-aware approach built on research, analysis, and
market-tested experience, and as pioneers in index and ETF
investing, we are always inventing new ways to invest. As a result,
we have become the world’s fourth-largest asset manager* with US
$4.67 trillion† under our care.
*
Pensions & Investments Research Center, as of 12/31/23.
†
This figure is presented as of March 31, 2025 and includes ETF AUM
of $1,553.58 billion USD of which approximately $106.42 billion USD
in gold assets with respect to SPDR products for which State Street
Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as
the marketing agent. SSGA FD and State Street Global Advisors are
affiliated. Please note all AUM is unaudited.
1
Morningstar Direct, as of February 28, 2025.
Important Risk Information
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principal.
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without SSGA's express written consent.
All information is from SSGA unless otherwise noted and has been
obtained from sources believed to be reliable, but its accuracy is
not guaranteed. There is no representation or warranty as to the
current accuracy, reliability or completeness of, nor liability
for, decisions based on such information and it should not be
relied on as such.
The information provided does not constitute investment advice
and it should not be relied on as such. It should not be considered
a solicitation to buy or an offer to sell a security. It does not
take into account any investor's particular investment objectives,
strategies, tax status or investment horizon. You should consult
your tax and financial advisor.
Equity securities may fluctuate in value and can decline
significantly in response to the activities of individual companies
and general market and economic conditions.
Passively managed funds invest by sampling the index,
holding a range of securities that, in the aggregate, approximates
the full Index in terms of key risk factors and other
characteristics. This may cause the fund to experience tracking
errors relative to performance of the index.
ETFs trade like stocks, are subject to investment risk,
fluctuate in market value and may trade at prices above or below
the ETFs net asset value. Brokerage commissions and ETF expenses
will reduce returns.
Distributor: State Street Global Advisors Funds
Distributors, LLC, member FINRA, SIPC, an indirect wholly owned
subsidiary of State Street Corporation. References to State Street
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prospectus which contains this and other information, call
1-866-787-2257 or visit www.ssga.com. Read it
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© 2025 State Street Corporation. All Rights Reserved.
State Street Global Advisors, 1 Iron Street, Boston, MA
02210-1641.
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7781791.1.1.AM.RTL Exp. Date: 05/31/2026
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Deborah Heindel 617-662-9927 dheindel@statestreet.com
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