SIGNA Sports United appoints Hap Seliga as VP of Bike, North America
February 17 2022 - 8:00AM
Business Wire
SIGNA Sports United, the world’s leading e-commerce and
technology platform, today announced the appointment of Hap Seliga,
a renowned founder, executive and advisor in the cycling industry,
as head of its North American bike operations, as the firm pivots
to growth in the US bike market.
SIGNA Sports United’s recent listing on the NYSE and acquisition
of Wiggle CRC, creating the largest online bike retailer in the
world, positions the firm well to take advantage of US market
opportunities as the sports ecommerce industry experiences
explosive growth.
Seliga has enjoyed a long and impressive history as a leader in
the cycling community in the United States achieved largely through
a differentiated approach and his laser focus on the customer. As a
co-founder of Competitive Cyclist, Director of Bike Growth and
Operations at Backcountry, co-founder and CEO of Trust Performance,
and most recently having served on the senior leadership team at
Specialized Bicycle Components as Global Leader of Customer
Experience, Hap uniquely fits the bill to accelerate operations and
lead SSU’s bike growth in the US.
Stephan Zoll, CEO of SSU, commented, “The North American market
is a focus area of future growth for us. The sports ecommerce
market is extremely fragmented and ripe for consolidation.
Appointing a professional like Hap, someone who is deeply ingrained
in the cycling community, is testament to our ambition and
confidence in the growth opportunity we see ahead.”
Hap Seliga said, “I’m thrilled to share my experience and
passion, but even more so to partner with and learn from the team
here. I see an amazing opportunity to provide excellent value for
and better serve riders by introducing the brands of SIGNA Sports
United to the North American market. The growth potential in bike
in the US is enormous and I’m fired up for our road ahead.”
About SIGNA Sports United
Inspiring performance. United by passion. SSU is a group
of specialist sports webshops powered by our leading sports
commerce and technology platform. Our specialist strategy allows us
to uniquely spotlight the best of our 1000+ brand partners across
the bike, tennis, outdoor and teamsports categories. Together we
serve our 7M+ active customers by uniting the world’s sports data
pools, digital talent and passion for active living. For further
information, please visit: www.signa-sportsunited.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220217005239/en/
Press: Edwina Frawley-Gangahar
e.frawley-gangahar@signa-sportsunited.com +44780174672
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