LOS ANGELES, July 22, 2020 /PRNewswire/ -- CircleAround
Powered by Girl Scouts, a media brand and digital media
living guide for adult women who seek values-based content,
officially launched on circlearound.com. CircleAround is a digital
media site operated by One GS Media, a wholly owned subsidiary of
Girl Scouts of the USA.
CircleAround content will delight, intrigue, and inform women,
helping them create the purpose-driven lives they desire for
themselves, their families, and their communities as they navigate
the different stages of their adult lives.
CircleAround content and the brand itself are rooted in Girl
Scout values including Service, Honesty, Friendship, and Respect.
The site will share more than 300 new pieces of content a month
across verticals including Inspiration, Wellness, Work, Money,
Food, Parenting, Relationships, and News. Content in the forms of
articles, long and short form blogs, videos, podcasts, and sliding
galleries will be centered on usefulness, from multiple
perspectives, and will include stories of Gold Award Girl Scouts
and Girl Scout alum, who are changing the world every day.
Actress and singer, Hailee
Steinfeld, and actress, Kate
Walsh are joining CircleAround for the launch to reveal
the "CircleAround Inspiration Wall," which creates a space for
women to come together, highlight each other's success, and spread
kindness and positivity. Users can submit a message about an
inspirational woman in their life through video or photo and post
it to the Inspiration Wall for other users to view.
"Women are always more impactful when we are united, empowered,
and supported. We all have different life experiences and lessons
we have learned along the way that we can share to help others
along their journeys. I'm excited to work with CircleAround who is
bringing women at every point in life from across the world
together," said Hailee
Steinfeld.
Kate Walsh added, "Now more than
ever, there is so much power in women coming together to discuss
and connect on shared experiences. If we can truly listen and learn
from one another, and work to lift each other up, we can make
positive impacts for women of all ages and backgrounds today, and
for future generations to come. CircleAround is doing just that and
I'm thrilled to support the brand and be a part of the launch."
CircleAround's slate of original content includes:
- Parenting: Help Your Kids Take Action
Against Racism
-
- How to have honest and real conversations with your kids about
racism and teaching the value of diversity and inclusion, and
embracing our differences.
- Work and Money: How to Make a Budget: The
Ultimate Guide
-
- A step-by-step guide to set yourself up for budgeting success
so you can stop worrying about money once and for all.
- Wellness: When Your Mom Doesn't Want to Hear
About Your Prozac
-
- Looking past her mother's disapproval of medication management
for anxiety and depression, a CircleAround writer accredits the
pills for saving her life.
- Relationships: How Technology Helped Love
Win
-
- When COVID-19 and restrictions on large gatherings cancelled a
couple's July 2020 wedding, 75 family
and friends from all over the world came together for a ceremony
hosted via video conference.
- Inspire: Minnesota Mother of Adopted Black
Sons Protest Floyd Death
-
- How a mother of two adopted Black sons held her own protest in
a conservative, mostly white, Minnesota town when none of her friends would
join her.
A significant portion of the CircleAround ethos is the firm
belief that women's voices must be heard and respected. For too
long, women's voices – particularly those from Black and other
communities of color – have been silenced or marginalized. In the
coming months, CircleAround will announce more information on an
advisory group to guide their work in Diversity & Inclusion.
More about the CircleAround pledge on Diversity and Inclusion can
be found here:
https://circlearound.com/post/our-pledge-on-diversity-and-inclusion.
CircleAround also formed a new partnership with I Am That Girl
(IATG), a 1.2M+ person online community for young women around the
world to connect and gain strength by sharing their stories. I Am
That Girl was created by author and inspirational speaker,
Alexis Jones. "I am thrilled
to partner with CircleAround. The site has incredibly valuable
content for women. Knowing that CircleAround also gives back to
Girl Scouts makes it that much more exciting to be a part of," said
Alexis Jones. "The IATG audience is
a fierce group of young women looking to connect and make changes
in their communities and the world, which perfectly syncs up with
the CircleAround ethos and content."
"We are proud to offer CircleAround as a platform for women to
come together and support one another while providing useful,
informative and inspirational resources from a variety of
viewpoints," said Christine
Butler, COO, CircleAround. "Through our impactful
content, CircleAround is helping women create the lives they want
for themselves, their families and their communities, in whatever
way they define it."
At launch, more than 60 female writers will contribute content.
The editorial team includes Katka Lapelosová who joins
CircleAround as a staff writer. Katka is a Girl Scout Alum and has
written for USA Today, Fodor's
Travel, Reader's Digest, The Huffington Post, among other
publications. She was previously part of the editorial team at
SheKnows Media, a women's lifestyle website and video production
company. Simbi Hall also
joins CircleAround as a staff writer. A filmmaker and graduate of
NYU's Tisch School of the Arts, Simbi
is an alumna of AFI's "Directing Workshop for Women" and "The Guy
Hanks & Marvin Miller Screenwriting Fellowship" at USC.
Beginning in August, signature launch partner Verizon Business
will debut a weekly panel series on CircleAround featuring
Tami Erwin, CEO of Verizon
Business and special guests. The series is part of a partnership
with the National Association of Women Business Owners (NAWBO) and
CircleAround which also includes one-to-one mentorship and content
celebrating the achievements and lessons from female small business
owners.
Signature launch partner, Shutterstock, the creative platform
for compelling content and innovative tools, is providing
CircleAround with meaningful and inspirational visual content from
their collection of images and videos, helping champion accurate,
equal, and authentic representation of women in imagery.
One GS Media is the for-profit company owned by Girl Scouts of
the USA (GSUSA). One GS
Media operates the digital media site, CircleAround Powered by Girl
Scouts, and revenue is distributed to GSUSA so the organization can
further its mission of building girls of courage, confidence and
character who make the world a better place.
Follow CircleAround on social:
Instagram, Facebook, Pinterest: @CircleAroundOfficial
Twitter: @CircleAround_
LinkedIn: @CircleAround
About CircleAround:
CircleAround is
a digital media site where women come together to find
community & content that supports, informs, and inspires them
wherever they're at in their life's journey.
CircleAround uniquely fills the gap in content
for women by offering true utility and taking a
holistic approach, encompassing the diversity of perspectives &
needs of our readers. As a wholly-owned subsidiary of Girl Scouts
of the USA,
CircleAround is rooted in Girl Scout values and
supports the Girl Scouts mission of developing girls of courage,
confidence and character who make the world a better place.
About Girl Scouts of the USA:
Girl Scouts is 2.5 million
strong—more than 1.7 million girls and 750,000 adults who believe
in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker,
Leader)™ to change the world. Their extraordinary journey began
more than 100 years ago with the original G.I.R.L., Juliette Gordon
"Daisy" Low. On March 12, 1912, in
Savannah, Georgia, she organized
the very first Girl Scout troop, and every year since, Girl Scouts
honors her vision and legacy, building girls of courage,
confidence, and character who make the world a better place. Girl
Scouts is the preeminent leadership development organization for
girls. And with programs from coast to coast and across the globe,
Girl Scouts offers every girl a chance to practice a lifetime of
leadership, adventure, and success. To volunteer, reconnect,
donate, or join, visit www.girlscouts.org.
About Rogers & Cowan PMK:
Rogers & Cowan
PMK is the preeminent integrated marketing and communications
agency in global entertainment. The agency represents more than 500
of the most prominent and influential actors, musicians, producers,
directors, content creators and athletes in the world, and creates
distinctive integrated marketing campaigns for some of the largest
brands and Fortune 500 companies across the globe.
As the industry leader in brand PR and Marketing, the agency
has a full end-to-end marketing and business consultancy operation,
including distinct practice groups in brand development, business
strategy, research and analytics, creative, content, awards,
digital, social, experiential and activation, partnership and
integration, fashion, influencer, and paid media.
With offices in Los Angeles, New
York, Nashville, Miami, and London, R&CPMK is
part of the Octagon Sports and Entertainment Network.
About Shutterstock, Inc.:
Shutterstock, Inc.
(NYSE: SSTK), directly and through its group
subsidiaries, is a leading global provider
of high-quality licensed
photographs, vectors, illustrations, videos and music to
businesses, marketing agencies and media organizations around the
world. Working with its growing community of over 1 million
contributors, Shutterstock adds hundreds of thousands of images
each week, and currently has more than 330 million images and more
than 18 million video clips available.
Headquartered in New York
City, Shutterstock has offices around the world and
customers in more than 150 countries. The company's brands also
include Bigstock, a value-oriented stock media
offering; Shutterstock Custom, a custom content
creation platform; Offset, a high-end image
collection; PremiumBeat, a curated royalty-free
music library; and Shutterstock Editorial, a premier
source of editorial images for the world's
media.
For more information, please
visit www.shutterstock.com and follow
Shutterstock on Twitter and
on Facebook.
About Verizon:
Verizon Communications Inc.
(NYSE, Nasdaq: VZ) was formed on June 30,
2000 and is celebrating its 20th year as one of the world's
leading providers of technology, communications, information and
entertainment products and services. Headquartered in New York City and with a presence around the
world, Verizon generated revenues of $131.9
billion in 2019. The company offers voice, data and
video services and solutions on its award-winning networks and
platforms, delivering on customers' demand for mobility, reliable
network connectivity, security and control.
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SOURCE CircleAround