NEW YORK, July 21, 2020 /PRNewswire/ -- Shutterstock, Inc.
(NYSE: SSTK), a leading global technology company offering a
creative platform for high-quality content, tools and services,
today announced an API integration with Microsoft Advertising. The
first application of the integration provides free access to
millions of commercially licensed images to customers of the
Microsoft Audience Network, their programmatic native advertising
offering.
Advertisers can search, preview, and apply any Shutterstock
image in the Microsoft Advertising user interface, allowing them to
create beautiful campaigns faster than ever and without having to
leave the ad creation workflow. The new Shutterstock images feature
was initially piloted in a closed beta program. Following a highly
successful beta, the feature is now available to advertisers in the
U.K. and the U.S and will expand to other markets later in the
year. The high-quality native placement ads are served across
Microsoft owned and operated sites including MSN, Outlook.com and
Microsoft Edge, and on select premium publisher partners such as
CBS Sports, Everyday Health, Fox Business, the Atlantic, Apartment
Therapy and Reuters.
As the Coronavirus pandemic continues, businesses around the
world are increasingly shifting to digital to meet their customers
where they are spending more time than ever before. According to a
recent eMarketer study, the average time spent per day with digital
media is forecasted to increase by nearly 12% in 2020 compared to
the previous year, with the average U.S. adult spending more than
7.5 hours online. This digital transformation trend calls for
businesses to create engaging advertising content that will capture
attention amidst the noise.
"Against the backdrop of a rapidly changing environment,
businesses of all sizes are strapped for time and budget and
looking for ways to remain top-of-mind with their audience," said
Stan Pavlovsky, CEO of Shutterstock.
"Microsoft's suite of advertising offerings empower businesses to
increase ad relevance and deliver targeted visual messages that
achieve their marketing goals."
"Our seamless integration with Shutterstock's API allows us to
give our customers additional resources during this unpredictable
time. By providing access to commercially licensed images for use
within Microsoft Advertising campaigns, we are enabling advertisers
to easily and effectively deliver top-performing ads that resonate
with their target audiences," said Haily De La Cruz, Senior Program
Manager at Microsoft Advertising.
The Shutterstock integration into Microsoft Advertising helps
advertisers to find:
- Authentic high-quality images that reflect scenes from everyday
life
- Images from specific regions to create localized campaigns
- Diverse and thoughtful visual representations of all
demographics and identities
Microsoft customers interested in joining the beta can contact
their Microsoft Advertising account manager to get started with
audience campaigns. Explore how the integration works here and
learn how to get started with Microsoft Audience Ads by joining
this webinar on July 23rd.
About Shutterstock, Inc.:
Shutterstock, Inc., directly
and through its group subsidiaries, is a leading global provider of
high-quality licensed photographs, vectors, illustrations, videos
and music to businesses, marketing agencies and media organizations
around the world. Working with its growing community of over 1
million contributors, Shutterstock adds hundreds of thousands of
images each week, and currently has more than 330 million images
and more than 18 million video clips available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company's brands also include Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images for the world's
media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
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SOURCE Shutterstock, Inc.