NEW YORK, May 18, 2020 /PRNewswire/ -- Shutterstock,
Inc. (NYSE: SSTK), a leading global technology company offering a
creative platform for high-quality content, tools and services,
introduces Asset Assurance™, a new product that offers brands and
businesses guaranteed protection when licensing editorial content
for commercial use.
Shutterstock Editorial is a premier source for the latest news,
sports, entertainment, and royal imagery that enables the world's
media to visually amplify their stories. For the first time,
Shutterstock is empowering brand storytellers with worry-free use
of its library of editorial and archival images and video in
advertisements and other commercial projects. Shutterstock's team
of editorial and legal experts will work with clients to review the
potential commercial use of the content and ensure they have
secured the necessary indemnification against any potential
claims.
The global pandemic has changed the way brands and businesses
engage their audiences by acknowledging the ongoing global crisis
and showing their support. An IAB survey conducted in March 2020 revealed that more than 37% of US
marketers planned to increase their brand equity messaging due to
the coronavirus and 40% of US marketers planned to increase their
mission-based and cause-related marketing. Additionally, a study
conducted by Smartly.io among 800 US adults in the first week of
April showed that 83% of respondents said they wanted brands to
address the pandemic directly in their social media advertising,
which reflects the need for a product like Asset Assurance™,
providing brands with a safe solution for using more timely,
real-life authentic imagery in their brand campaigns.
"As brands and agencies rallied to create ad campaigns over the
last two months that show empathy and reflect the current climate,
we have seen an increase in demand from clients needing visual
content that is relatable and connected to real-life events," said
Stan Pavlovsky, CEO of Shutterstock.
"By making our collection of more than 50 million editorial images
and footage available for commercial use, our clients can create
more empathetic and contextually relevant visual campaigns with
protection guaranteed."
Until now, Shutterstock's editorial collection was only
available for publishers and media to use in an editorial context
or for clients who secured third-party approvals from our rights
clearance partner Greenlight.
Discover how to secure Asset Assurance™ for your campaigns
here.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK), directly and through its group subsidiaries, is a leading
global provider of high-quality licensed photographs, vectors,
illustrations, videos and music to businesses, marketing agencies
and media organizations around the world. Working with its growing
community of over 1 million contributors, Shutterstock adds
hundreds of thousands of images each week, and currently has more
than 330 million images and more than 18 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company's brands also include Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images for the world's
media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
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SOURCE Shutterstock, Inc.