Spotify Strikes Exclusive Podcast Deal With Joe Rogan
May 19 2020 - 03:13PM
Dow Jones News
By Anne Steele
Joe Rogan is taking his podcast exclusively to Spotify
Technology SA.
The comedian, television host and mixed martial arts commentator
has become one of the most influential and lucrative podcast hosts
in recent years, especially with his popular "vodcast" -- video
podcast -- format on YouTube.
Mr. Rogan, 52 years old, had so far withheld his podcast from
Spotify, saying the streaming service doesn't pay enough and he had
been generating significant revenue on other services such as
Alphabet Inc.'s YouTube. His full library, dating back 11 years, is
to hit the service Sept. 1, and become exclusive to Spotify after
that, before the end of the year. His video podcasts, which will
also appear on Spotify, will no longer be available on YouTube.
The company didn't disclose financial terms or specific length
of the multiyear licensing deal.
Launched in 2009, the Joe Rogan Experience has built an avid fan
base discussing wide-ranging topics from neuroscience, sports and
health to comedy and culture. His show consistently ranks at the
top of Apple Podcast's rankings, sitting at No. 2 on Tuesday.
--More to come.
(END) Dow Jones Newswires
May 19, 2020 14:58 ET (18:58 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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