Sonendo Unveils New Branding and Website; Champions Clinicians Performing Root Canal Treatment
January 17 2023 - 08:00AM
Business Wire
The Campaign Is a Testament to the Dental
Technology Company’s Continued Investment in Doctors and Their
Patients
Sonendo, Inc. (NYSE: SONX), a leading dental technology company
and developer of the GentleWave® System, today announced the launch
of its new brand campaign and website. The updated branding is
designed to reflect Sonendo’s ongoing commitment to investing in
the specialty of endodontics and providing clinicians with the
technology and resources they need to elevate patient care. With a
modern and forward-looking quality to it, the campaign aims to
bring a fresh, unique perspective to dentistry.
As part of this next iteration of the brand, the new website
prominently features clinicians that use the GentleWave System. The
goal is to feature doctors who have mastered the complexities of
the root canal system by leveraging GentleWave Technology. By
placing the clinician at center of the entire campaign, Sonendo
aims to reaffirm its commitment to its doctors, profiling the
professionals behind the procedure and their vital partnership with
Sonendo to enhance patient care.
"Root canal therapy is highly complex, and there are challenges
beyond the reach of even the most skilled hands. On top of this,
many patients are fearful or anxious about root canal treatment due
to widespread misconceptions or outdated information about the
procedure,” said Bjarne Bergheim, president and CEO of Sonendo. “We
aim to help doctors navigate these challenges by providing a
simpler and more streamlined way to perform the procedure that
elevates patient care."
Since its inception, Sonendo has been dedicated to supporting
clinicians and their practices with innovation designed to improve
the patient experience and maximize clinical efficiency. The
Company’s Sound Science® Academy offers professional education and
peer-to-peer mentorship programs, while its GentleWave Practice
Success (GPS) Program provides doctors with comprehensive staff
training, expansive marketing initiatives and self-marketing
strategies. Sonendo also supports the specialty through EndoCon, an
annual conference on endodontic innovation, and Women in Endo, a
seminal event established in 2022 to support leadership and
professional growth.
The launch of the GentleWave System’s new brand campaign and
website comes shortly after Sonendo announced more than one million
patients have been treated with the GentleWave Procedure since the
system entered the commercial market, demonstrating doctors’
growing preferences for modern root canal treatment and
technology.
For more information on the GentleWave System, visit
https://gentlewave.com/doctor/.
About Sonendo
Sonendo is a commercial-stage medical technology company focused
on saving teeth from tooth decay, the most prevalent chronic
disease globally. Sonendo develops and manufactures the GentleWave®
System, an innovative technology platform designed to treat tooth
decay by cleaning and disinfecting the microscopic spaces within
teeth without the need to remove tooth structure. The system
utilizes a proprietary mechanism of action, which combines
procedure fluid optimization, broad-spectrum acoustic energy and
advanced fluid dynamics, to debride and disinfect deep regions of
the complex root canal system in a less invasive procedure that
preserves tooth structure. The clinical benefits of the GentleWave
System when compared to conventional methods of root canal therapy
include improved clinical outcomes, such as superior cleaning that
is independent of root canal complexity and tooth anatomy, high and
rapid rates of healing and minimal to no post-operative pain. In
addition, the GentleWave System can improve the workflow and
economics of dental practices. Sonendo is also the parent company
of TDO® Software, the developer of widely used endodontic practice
management software solutions, designed to simplify practice
workflow. TDO Software integrates practice management, imaging,
referral reporting and CBCT imaging, and offers built-in
communication with the GentleWave System.
For more information on Sonendo, visit www.sonendo.com. For more
information on the GentleWave System, visit
www.gentlewave.com/doctor.
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version on businesswire.com: https://www.businesswire.com/news/home/20230117005189/en/
Sarah Gallagher Crowe PR sgallagher@crowepr.com (224)
406-4709
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