New Scan Experiences and Camera Shortcuts
Contextually Connect Snapchatters to the World Around Them
Lens Studio Adds Powerful New Capabilities for
AR Creation, Introduces Connected Lenses with LEGO
Farfetch and Prada Tap into Advanced AR Try-On
Functionalities; Snap Introduces New Business Solutions
Snap Inc. (NYSE:SNAP) today announced new augmented
reality tools and camera experiences for Snapchatters, creators,
and businesses. Alongside its partners, Snap is building a camera
that transforms how its community interacts with the world around
them through access to contextual information and richer augmented
reality experiences.
More than 5 billion Snaps are created every day on average,
making the Snapchat camera one of the most used in the world.
Snapchat opens to the camera, so it’s at the center of how the
global Snapchat community communicates with friends, expresses
themselves, and learns about the world.
Scan and Camera Shortcuts
Scan enables Snapchatters to search through millions of Lenses
by matching what is seen through the camera to the most relevant AR
experiences on Snapchat. More than 170 million Snapchatters Scan
the world around them every month, surfacing delightful and
informative Lenses from creators and partners. Today, Snap is
bringing the Scan button to the forefront, placing it on the main
Camera screen of Snapchat.
Snap is introducing new categories of intelligence to Scan with
its partners. Screenshop gives shopping recommendations from
hundreds of brands when Snapchatters Scan a friend’s outfit, and
Snapchatters can also select photos from Memories to Scan with
Screenshop. Soon, Allrecipes will recommend recipes based on
ingredients seen through the Snapchat camera.
Scan not only connects Snapchatters to Lenses seamlessly, but
will also offer suggestions for new ways to use the Snapchat
camera.
Snap is introducing Camera Shortcuts, which are new combinations
of creative tools that make it simple for Snapchatters to
creatively capture moments to share with friends. Camera Shortcuts
suggest camera modes, Lenses, and soundtracks relevant to what is
seen through the Snapchat camera, and begin rolling out today.
Lens Studio
Lens Studio is a powerful, free desktop application that lets
any creator, developer, or business combine a range of technical
and creative capabilities to build, publish, and promote Lenses.
The Lens Studio community has grown to over 200,000 creators, and
they’ve made nearly 2 million Lenses.
Today, Snap is updating Lens Studio with advanced tools that
empower creators to build even more robust, innovative Lenses
across gaming, education, shopping, and more, and refine them over
time. Lens Studio now features Connected Lenses, which lets friends
interact together in real time, whether located in the same room or
across the world. Snap and the LEGO Group have created the first
Connected Lens, so starting today, friends can collaboratively
build with LEGO bricks on Snapchat.
In addition, Lens Studio now offers 3D Body Mesh, Cloth
Simulation, and a Visual Effects Editor, which make AR look and
move more realistically than ever before. SnapML now enables
creators to import their own custom ML models that analyze and
generate audio, so Lenses can respond to sound. Visual
classification brings the power of Scan to Lens Studio, allowing
creators to build Lenses that understand more than 500 categories
of objects. As Lenses become more advanced, new Lens Analytics give
creators the information they need to build even more engaging and
retentive experiences. Anonymous and aggregated data offer detailed
insights to help creators learn from their audiences and build
better Lenses, while protecting privacy.
Visit lensstudio.snapchat.com to download and create with Lens
Studio.
AR Try-On and Business Solutions
Snap is introducing new AR try-on experiences with fashion
partners, bringing Snapchatters together with the businesses they
care about through the Snapchat camera. FARFETCH provides an
immersive shopping experience using 3D Body Mesh and voice-enabled
controls, letting Snapchatters now say what items they’re looking
to browse and try on in AR. Prada is tapping into new gesture
recognition capabilities that let shoppers signal to the camera
when they want to try on another item.
Brands and businesses can drive valuable, scalable solutions
through the Snapchat camera. Snap is introducing API-enabled
Lenses, allowing businesses to tap into dynamic, automatic ways to
feature real-time content in AR. Through Snap’s partnership with
Perfect Corp, The Estée Lauder Companies will be among the first to
leverage Snap’s AR Shopping platform tools. By integrating their
product catalog through Snap’s API in Business Manager, brands like
M·A·C Cosmetics can build Lenses from new AR Shopping templates and
publish them to Snapchat, based on real-time product inventory.
In addition to API-enabled shopping Lenses, Snap is also working
with select partners to bring real-time content into Lenses,
allowing Snaps to better capture the moment. Starting today, Major
League Baseball brings stats from live games right into Lenses.
Through Public Profiles for Businesses, brands can establish a
permanent presence on Snapchat to showcase their Lenses,
Highlights, and Stories. Public Profiles also let businesses enable
browsing, try-on and buying through Shops, turning Snapchat into a
new point of sale.
A new Creator Marketplace connects businesses with creators to
build AR experiences, helping businesses elevate their presence on
Snapchat by leveraging the expertise of the Lens Creator
community.
Businesses and creators can get started at ar.snap.com.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210520005131/en/
Press: press@snap.com
Snap (NYSE:SNAP)
Historical Stock Chart
From Mar 2024 to Apr 2024
Snap (NYSE:SNAP)
Historical Stock Chart
From Apr 2023 to Apr 2024