Snap Announces New Slate of Snap Originals, Premium Mobile Shows Created Exclusively for Snapchat
September 25 2019 - 9:10AM
Business Wire
New Shows, Created Exclusively for Snapchat’s
Mobile-First Audience and Reflective of their Diverse Voices,
Experiences and Passions
Paul Feig’s Powderkeg, Complex, Sirens Media,
Leftfield Pictures and Loud Labs Media Among Industry Players
Creating New Scripted Shows and Docuseries
Snap Inc. (NYSE:SNAP) today announced its new slate of
Snap Originals, the company’s premium, made-for-mobile shows
created exclusively for Snapchat’s audience. Snap’s new shows will
begin airing this fall on Snapchat’s Discover page, the industry’s
leading made-for-mobile vertical video platform.
Snap Originals are reflective of its community’s diverse voices,
experiences and passions, as well as Snap’s commitment to the
emotional and social well-being of its audience. New series include
a range of genres, including character-driven docuseries,
unscripted shows, and serialized scripted dramas, thrillers,
comedies and more. Snap is partnering with some of the industry’s
next and best creators to continue to define mobile storytelling,
including Paul Feig’s Powderkeg, Complex, Sirens Media, and
Leftfield Pictures. In addition, musician Pete Wentz (Fall Out Boy)
will serve as producer and music supervisor, bringing new music to
the new scripted series “Everything's Fine.”
Snap’s new slate announced today includes:
- Tekashi69 VS The World - (Complex; season 1) - This
up-to-the-minute docuseries traces the rise and fall of
controversial rapper Tekashi 6ix9ine, from his earliest days
growing up in Brooklyn, through his chart-topping career and
star-studded collaborations, to his trouble with the FBI and
eventual incarceration. Docuseries launches Fall 2019.
- Each season of Snap’s new franchise “VS The World” will explore
the life and journey of some of the biggest names in hip hop,
sports, and entertainment culture, with exclusive footage,
commentary, and a totally original perspective.
- Nikita Unfiltered - (Sirens Media) - This up close and
personal docuseries follows transgender beauty mogul Nikita Dragun
as she reveals a vulnerable new side to herself that her millions
of fans haven’t yet seen as she starts to date as a woman for the
first time. Docuseries premieres Winter 2020.
- The Honeybeez - (Leftfield Pictures) - The Honeybeez,
Alabama State’s plus-size dance squad, is here to prove that dance
is for everyone. These young, inspiring HBCU dancers let the haters
be their motivators as they showcase their remarkable talents on
the biggest collegiate stages. Docuseries premieres Winter
2020.
- Driven - (Big Fish Entertainment, an MGM Company) - This
entourage of young entrepreneurs at PTG365 deliver flashy, custom
cars to their high roller clients using nothing but their phones
and a whole lot of hustle. The high end, exotic car industry will
never be the same. Docuseries premieres Winter 2020.
- Mind Yourself - (Barcroft Studios) - In this anthology
series, each episode paints an honest and intimate portrait of a
young person suffering or recovering from a mental health issue.
From OCD and body dysmorphia through depression and PTSD, the
series gives a human face - and hope - to young people facing
similar issues. Unscripted series premieres Winter 2020.
- Everything’s Fine - (Powderkeg) - Gemma is a college
junior with big plans to kill it in the music industry while coping
with a brand new bipolar diagnosis. Everything’s Fine is a comedy
with an unflinching point of view on what it takes to manage a
mental health condition (sometimes well, sometimes disastrously)
while striving to be an overachiever. Scripted series premieres
Spring 2020; working title.
- Players - (Loud Labs Media and One Push) - Nash Brooks,
son of famed NBA player Oscar Brooks and a rising star himself,
relocates from Indiana to LA when his Dad is traded. No longer a
big fish in a small pond, he has to prove his worth at a fancy west
LA private school where he's not even guaranteed a starting spot on
the basketball team. Scripted series premieres Fall 2019.
- Save Me - (Loud Labs Media and One Push) - When his
online classmate and crush goes missing, isolated homeschooler
Jason takes it upon himself to find and save her. But when his
search leads him to an off-the-grid "conscious community" that
promotes human connection over digital devices, Jason’s character
is tested in real life. Scripted series premieres Winter 2020.
In addition, Snap announced today it will be renewing the
following serialized Snap Originals: Bringing Up Bhabie
(docuseries) by Invent TV, Two Sides (scripted drama) by New
Form, and Kappa Crypto (scripted comedy) by Indigo
Development and Entertainment Arts. Even more Snap Originals will
continue to air on the Discover page, to the right of the camera,
throughout the year.
Snap launched Discover in January 2015 as a place for
Snapchatters to explore premium content from a select group of
trusted media companies and storytellers. Rooted in the creativity
of its community and facilitated by the unique power of the
Snapchat camera, Discover pioneered the first Story format and soon
followed with the first vertical video content orientation now
being adopted by other platforms. Today, Discover features mobile
magazines (called Publisher Stories), Our Stories (coverage of
news, live events and trends curated from publicly submitted
Snaps), and Shows from hundreds of creative partners around the
world.
Snap unveiled its first original show, Good Luck America,
in January 2016 and its first slate of serialized Snap Originals in
October 2018. The scripted Snap Original drama The Dead Girls
Detective Agency, based on the YA novel of the same name, has
been a hit. Season 3 returned this past August and 80% of viewers
who completed season 2 went on to watch season 3, and 55% of
viewers who completed the first episode of season 3 went on to
watch the entire season. The series, produced by Indigo Development
and Entertainment Arts (Snap’s joint venture studio with
NBCUniversal), Insurrection Media and Keshet Studios, returns for
season 4 this fall.
Snap Originals are made for the unique behaviors of mobile. Each
episode averages five minutes in length and brands can purchase
Commercials within these shows, Snap's six-second, non-skippable ad
format. Snap recently announced new video ad features for
advertisers, including the ability to add swipe up actions to
Commercials. In Snap Ads, advertisers can now optimize for
15-second video views and the duration of skippable Snap Ads is
increasing to a max of 180 seconds. These improvements provide
advertisers with an easy-to-use, robust set of options to more
efficiently reach Snapchat audiences.
Over the past year, the time spent watching Shows has more than
tripled and the total daily time spent by Snapchatters watching
Discover increased by over 60 percent, while the number of daily
viewers has grown by 35 percent. In the U.S., Snapchat reaches 90
percent of all 13-24 year-olds and 75 percent of all 13-34
year-olds. For more on Snap Originals, visit:
https://snaporiginals.snapchat.com/.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
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