ORRVILLE, Ohio, Jan. 4,
2021 /PRNewswire/ -- The Jif® Brand
today announced plans to launch its latest innovation with
Jif® Natural Squeeze Creamy Peanut Butter Spread,
which will be available online and at select retailers starting
this month. The new product is easy to use for the whole family and
can conveniently measure out the perfect portion of peanut butter
for recipes, cookies and smoothies or be enjoyed right from the
pouch on apples, celery or carrots.
Made with just five ingredients and 90 percent peanuts,
Jif Natural Squeeze Creamy Peanut Butter
Spread contains no preservatives or GMOs.
"We're excited to expand our innovative Jif Squeeze
product line, giving Jif peanut butter lovers more ways to
enjoy," said Jake Calhoun, Director
of Brand Strategy for the Jif Brand. "Now you can get the last
ounce of squeezable, creamy goodness in an additional variation –
because it's That Jif'ing Good™!"
Jif Natural Squeeze Creamy Peanut Butter Spread is a
convenient multi-serve 13 oz. pouch, making it the perfect pantry
staple for snacking for everyone in the family, even the kids. The
new product will be included in the "Gladiator" commercial,
which is also launching nationally today. The campaign
includes 15, 30 and 60 second ad spots that highlight how the
peanut butter can be enjoyed without the use of a spoon.
About The J.M. Smucker Co.
Each generation of consumers leaves their mark on culture by
establishing new expectations for food and the companies that make
it. It is our privilege to be at the heart of this dynamic with a
portfolio that appeals to each generation of people and pets and is
found in 90 percent of U.S. homes and countless restaurants. This
includes a mix of iconic brands consumers have always loved such as
Folgers®, Jif® and
Milk-Bone® and new favorites like Café
Uncrustables® and Rachael
Ray® Nutrish®. By continuing to
immerse ourselves in consumer and pet parent preferences for food,
how it's purchased and how the companies that make it should
operate, we will maintain the important role we play in their
lives. This will allow us to continue growing our business and the
positive impact we have on all of those who count on us. For more
information, please visit jmsmucker.com.
The J. M. Smucker Company is the owner of all trademarks
referenced herein, except for Rachael
Ray® which is a trademark of Ray Marks II
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SOURCE The J.M. Smucker Co.