ORRVILLE, Ohio, Feb. 25, 2020 /PRNewswire/ -- "If you've ever
called a .GIF a Jif®, we forgive you." That's the word from GIPHY
and Jif® peanut butter, who are teaming up to settle the great
debate over how to pronounce GIF – just in time for National Peanut
Butter Lover's Day on March 1.
Jif®, said with a "soft G," is America's number one peanut
butter. GIFs, said with a "hard G," are the frequently shared
looping videos that add humor, culture, and entertainment into
people's daily conversations (of which GIPHY serves 10 billion each
day).
To prove how Jif and GIF differ, Jif has created a limited run
of specially labeled jars – yes, they say "Gif" right on the front
– now available on Amazon at just under $10 while they last. With a tongue-in-cheek
label, these collectibles can help Jif fans spread the news (get
it?) that Jif – with a "soft G" – should be all about the peanut
butter.
"We're teaming up with GIPHY to put a lid on this decade-long
debate and prove there is only one Jif… it's creamy,
delicious peanut butter, not a looping picture you can send to make
friends and family laugh," said Rebecca
Scheidler, Vice President, Marketing of Jif. "So spread the
word like Jif on bread—Jif is peanut butter, GIFs are
animations!"
"At GIPHY, we know there's only one Jif and it's peanut butter.
If you're looking for all the GIFs, there's only one GIPHY," said
Alex Chung, founder and CEO of
GIPHY. "If you're a soft G, please visit Jif.com. If you're a hard
G, thank you, we know you're right. Whether you like your Gs hard
or soft, let's all share some fun and let peanut butter unite us in
saying GIF and eating Jif."
While Jif and GIPHY stand in agreement, the fun is in the
debate, which has been going on since the GIF came on the scene in
1987; even a former U.S. president weighed in.
Now, to help passionate fans on both sides of the fence share
their opinions in the great #JifvsGif debate, GIPHY has
created a suite of "Jif vs. GIF" .gif files at
www.giphy.com/jif.
Click here to learn more about the "Jif" vs. "GIF" debate
at Jif.com, and join the conversation on Twitter.
About The J. M. Smucker Company
Inspired by more than
120 years of business success and five generations of family
leadership, The J. M. Smucker Company makes food that people and
pets love. The Company's portfolio of 40+ brands, which are found
in 90 percent of U.S. homes and countless restaurants, include
iconic products consumers have always loved such as Folgers®, Jif®
and Milk-Bone® plus new favorites like Café Bustelo®, Smucker's®
Uncrustables® and Rachael Ray™ Nutrish®. Over the past two decades,
the Company has grown rapidly by thoughtfully acquiring leading and
emerging brands, while ensuring the business has a positive impact
on its 7,000+ employees, the communities it is a part of and the
planet. For more information about The J. M. Smucker Company, visit
jmsmucker.com.
About GIPHY
Founded in 2013, GIPHY Inc. is the world's first and largest GIF
search engine where thousands of artists, brands, and content
partners make today's expression a little more moving. GIPHY allows
users to not only search for their favorite GIFs but post, embed,
share, and more. In 2018, GIPHY launched its branded content
platform, enabling marketers to reach audiences in a culturally
relevant way. Since that time, GIPHY has helped major brands and
agencies deliver contextual, shareable, short-form content that is
frictionless, memorable, and fun. In addition, GIPHY's in-house
creative agency — GIPHY Studios — works with brands, influencers,
and celebrities to help tell their stories and create best-in-class
live action, animated, and stop motion GIF content. GIPHY serves
more than 10 billion pieces of content (GIFs, Stickers, etc.) per
day, to a daily user reach of 700+ million. Visit GIPHY.com or
follow us on Instagram, Twitter, and Facebook @GIPHY for more
information.
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SOURCE The J. M. Smucker Company