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Shopify Inc

Shopify Inc (SHOP)

118.37
4.28
(3.75%)
At close: December 08 4:00PM
118.70
0.33
( 0.28% )
After Hours: 7:59PM

Your Hub for Real-Time streaming quotes, Ideas and Live Discussions

Key stats and details

Current Price
118.70
Bid
-
Ask
-
Volume
9,798,292
117.04 Day's Range 120.72
48.56 52 Week Range 118.90
Market Cap
Previous Close
114.09
Open
117.595
Last Trade
10
@
118.85
Last Trade Time
19:59:33
Financial Volume
$ 1,169,501,597
VWAP
119.3577
Average Volume (3m)
7,502,642
Shares Outstanding
1,290,386,504
Dividend Yield
-
PE Ratio
1,638.03
Earnings Per Share (EPS)
0.1
Revenue
7.06B
Net Profit
132M

About Shopify Inc

Shopify offers an e-commerce platform primarily to small and midsize businesses. The firm has two segments: subscription solutions (43% of fiscal 2018 revenue) and merchant solutions (57% of fiscal 2018 revenue). The subscription solutions segment allows Shopify merchants to conduct e-commerce on a ... Shopify offers an e-commerce platform primarily to small and midsize businesses. The firm has two segments: subscription solutions (43% of fiscal 2018 revenue) and merchant solutions (57% of fiscal 2018 revenue). The subscription solutions segment allows Shopify merchants to conduct e-commerce on a variety of platforms, including the company's website, physical stores, pop-up stores, kiosks, social networks (Facebook), and Amazon. Merchant solutions are add-on products for the platform that facilitate e-commerce and include Shopify Payments, Shopify Shipping, and Shopify Capital. Show more

Sector
Prepackaged Software
Industry
Prepackaged Software
Website
Headquarters
Ottawa, Ontario, Can
Founded
-
Shopify Inc is listed in the Prepackaged Software sector of the New York Stock Exchange with ticker SHOP. The last closing price for Shopify was $114.09. Over the last year, Shopify shares have traded in a share price range of $ 48.56 to $ 118.90.

Shopify currently has 1,290,386,504 shares outstanding. The market capitalization of Shopify is $147.22 billion. Shopify has a price to earnings ratio (PE ratio) of 1638.03.

Shopify (SHOP) Options Flow Summary

Overall Flow

Bullish

Net Premium

42M

Calls / Puts

1,817.24%

Buys / Sells

102.33%

OTM / ITM

56.94%

Sweeps Ratio

1.62%

SHOP Latest News

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
15.514.86792119445113.19118.9111.047463778113.41892401CS
432.9438.409514925485.76118.985.2512464175107.56585896CS
1246.8765.251287762871.83118.971.47750264294.70828395CS
2658.5597.339983374960.15118.948.56831329277.79103423CS
5245.0161.080200841473.69118.948.56925196675.20360499CS
156-18.61200205-13.5545340335137.31200205153.5990022923.63041297818952.01874378CS
26081.91999945222.729739636.78000055176.2918426323.6304853635355.54107494CS

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SHOP Discussion

View Posts
EarningsCentral EarningsCentral 4 weeks ago
👍️0
eastunder eastunder 4 weeks ago
SHOP cpps $111.96 +$21.97(+24.41%)

Today's volume
47.1M on Above Avg.

Shopify Guides for Top-Line Growth in Key Holiday Period as Third-Quarter Revenue Tops Views
10:11:58 AM ET, 11/12/2024 - MT Newswires
10:11 AM EST, 11/12/2024 (MT Newswires) -- Shopify's (SHOP) third-quarter revenue increased more than Wall Street's expectations amid double-digit gross merchandise volume gains, while the e-commerce platform sees annual top-line growth in the key holiday period.

The Canada-based company posted revenue of $2.16 billion for the September quarter, up from $1.71 billion the year before, topping the Capital IQ-polled consensus of $2.11 billion. The company's shares on the New York Stock Exchange jumped 22% in Tuesday's trading session.

"Shopify achieved 26% revenue growth and 19% free cash flow margin this quarter, marking our sixth consecutive quarter of greater than 25% revenue growth excluding logistics," Chief Financial Officer Jeff Hoffmeister said in a statement. "Moreover, we have grown free cash flow margin sequentially each quarter this year, consistent with what we delivered last year."

Subscription solutions revenue advanced to $610 million from $486 million last year, buoyed by an increase in the number of merchants on the platform, Hoffmeister said during an earnings conference call, according to a Capital IQ transcript. Merchant solutions revenue climbed to $1.55 billion from $1.23 billion, "driven by the continued strength in (gross merchandise volume) and the penetration of Shopify payments," according to Hoffmeister.

Gross merchandise volume, or GMV, gained 24% to $69.72 billion.

Net income excluding the impact of equity investments rose to $344 million from $173 million a year earlier. Gross margin declined to 51.7% from 52.6%, Hoffmeister said on the call. Total operating costs declined to $835 million from $779 million on a yearly basis, according to the company.

Shopify anticipates fourth-quarter revenue to grow at a mid-to-high-twenties percentage rate year over year, "driven by the same factors that have supported our strong revenue growth results so far this year," Hoffmeister told analysts. The Street is looking for $2.63 billion. Sales rose 24% annually to $2.14 billion in the 2023 fourth quarter.

"(The fourth quarter) is seasonally our highest volume quarter of the year as it includes the key holiday selling period, including Black Friday (and) Cyber Monday," Hoffmeister said on the call. "We expect (the fourth quarter) to see similar seasonality trends than what we have seen in prior fourth quarters."


👍️0
nowwhat2 nowwhat2 4 weeks ago
Check it out. What;s up ?

Oh....... https://www.investopedia.com/shopify-stock-soars-to-nearly-three-year-high-on-strong-q3-results-8743462

I was wondering WHY Toronto was up so much

Shopify often a culprit
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Monksdream Monksdream 1 month ago
SHOP 1yr chart
👍️0
Monksdream Monksdream 2 months ago
SHOPm10Q due Oct 25
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HJ72 HJ72 2 months ago
Sweet
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HJ72 HJ72 4 months ago
https://finance.yahoo.com/news/shopify-beats-quarterly-revenue-estimates-110906959.html
Nice :)
👍️0
eastunder eastunder 10 months ago
Shopify (SHOP) to Report Q4 Earnings: What's in the Cards?

https://www.zacks.com/stock/news/2223491/shopify-shop-to-report-q4-earnings-whats-in-the-cards
Zacks Equity Research February 08, 2024

Shopify (SHOP ) is scheduled to report its fourth-quarter 2023 results on Feb 13.

For the to-be-reported quarter, Shopify expects revenue growth in the high teens on a year-over-year basis. Adjusting for a 400-500 bps headwind related to the divestiture of the logistics business, revenues are expected to grow in the low-to-mid-twenties on a year-over-year basis.

The Zacks Consensus Estimate for revenues is currently pegged at $2.07 billion, suggesting growth of 19.21% from the year-ago quarter’s reported figure.

The consensus mark for earnings is pegged at 31 cents per share, unchanged over the past 30 days. Shopify reported earnings of 7 cents per share in the year-ago quarter.


Let’s see how things have shaped up for the upcoming announcement.

Factors to Note

Shopify’s fourth-quarter 2023 results are expected to have benefited from investments in developing the best solutions for modern e-commerce. These are expected to have helped it expand its merchant base.

Integration of AI through Shopify Magic across products and workflows is helping merchants expand their footprint. Shopify Checkout is helping merchants offer secure and seamless checkout options for customers.

Meanwhile, the continued adoption of Shopify products such as Shop Pay, Shop Pay Installments and Shopify Balance is likely to have driven the company’s top line.

In the last reported quarter, Shop Pay facilitated $12 billion in GMV, an increase of 50% year-over-year. Cross-border GMV was approximately 15% of total GMV in the reported quarter, reflecting the growing adoption of Shopify Pay globally.

These factors are expected to have aided Gross Merchandise Volume (GMV) growth in the to-be-reported quarter. The Zacks Consensus Estimate for GMV is pegged at $71 billion, indicating 16.4% year-over-year growth.

Moreover, the consensus mark for fourth-quarter Subscription solutions revenues is pegged at $407 million. The Zacks Consensus Estimate for Merchant Solutions is pegged at $625 million.

What Our Model Says

According to the Zacks model, the combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. That’s the exact case here.

Shopify has an Earnings ESP of +1.02% and a Zacks Rank #1.
👍️0
Monksdream Monksdream 10 months ago
SHOP new 52 week high
👍️0
eastunder eastunder 11 months ago
I think you meant new 52 week High.

SHOP new 52 week low

👍️ 1
Monksdream Monksdream 11 months ago
SHOP new 52 week low
👍️0
TRUSTUNITS1000000 TRUSTUNITS1000000 12 months ago
Amazing how to set up a company
👍️0
TRUSTUNITS1000000 TRUSTUNITS1000000 12 months ago
Neat company
👍️0
TRUSTUNITS1000000 TRUSTUNITS1000000 12 months ago
On internet showed interesting price down the road
👍️0
TRUSTUNITS1000000 TRUSTUNITS1000000 12 months ago
Long term hold jmo
👍️0
TRUSTUNITS1000000 TRUSTUNITS1000000 12 months ago
Interesting company
👍️0
eastunder eastunder 1 year ago
SHOP Cpps @ 73.86

10/1 split 7/1/22
176.29 High on 11/19/21 (split adjusted high from $1762.92)
23.63 Low on 10/13/22 (-86.59% off of High)


Open Gaps
Direction Date range
up Nov-14-2023 62.41 to 63.98
up Nov-02-2023 48.86 to 55.51
👍️0
eastunder eastunder 1 year ago
Shopify will host an Investor Day for financial analysts and institutional investors on Tuesday, December 5, 2023 in New York City starting at 11:30 a.m. ET. The event will be available via webcast on the investor relations section of Shopify's website at https://investors.shopify.com/news-and-events/.

The Investor Day will serve as a platform for Shopify's management team to offer a deeper understanding of our global unified commerce platform and product roadmap, expansion strategies, and market opportunities. We will not, as part of this session, be providing a detailed long-term financial model. The event will include presentations from Founder and Chief Executive Officer, Tobi Lütke, President, Harley Finkelstein, Chief Financial Officer, Jeff Hoffmeister, and other members of the management team followed by live Q&A.
👍️0
koolmc koolmc 1 year ago
took awhile but shop got that move, too bad i sold most early lol
👍️0
Monksdream Monksdream 1 year ago
SHOP new 52 week high
👍️0
eastunder eastunder 1 year ago
Shopify Soars After Third Quarter Sales, Profit Beat Estimates
Ilya Banares
Thu, November 2, 2023 at 5:25 AM MDT·2 min read
https://finance.yahoo.com/news/shopify-soars-third-quarter-sales-112535696.html

(Bloomberg) -- Shopify Inc. reported sales and profit for the third quarter that beat analyst expectations after the Canadian e-commerce giant slashed costs and partnered with Amazon.com Inc. for its fulfillment network.

Revenue for the period came in at $1.71 billion, up about 25% year-over-year and beating the $1.68 billion average estimate of analysts surveyed by Bloomberg. Profit, excluding one-time items, was 24 cents a share, well above the 15 cents expectation.

Shopify rose as much as 18% in US premarket trading.

“Our results showcased the durability of our business model as we delivered a compelling combination of both top line growth and profitability,” Chief Financial Officer Jeff Hoffmeister said in a statement. “We will continue to operate with discipline, thoughtfully investing in the huge opportunities ahead across regions, products, and channels to help merchants capture every opportunity every step of the way.”

Gross merchandise volume, the overall value of merchant sales across Shopify’s systems, was $56.2 billion, above Wall Street projections of $54.42 billion.

The Ottawa-based company said 2023 revenue is expected grow at a “mid-twenties percentage rate” on a year-over-year basis, driven by sales growth in the fourth quarter “in the high teens.” Free cash flow will also continue to improve, the company said.

Shopify has been on a drive to turn around its business as it seeks to reverse a late-pandemic slump. Earlier this year it cut more than 2,000 jobs in a second round of job cuts and sold the majority of its logistics unit to Flexport Inc. In late August, it struck a deal to allow merchants on its platform to use Amazon’s “Buy with Prime” service to deliver packages.
👍️0
eastunder eastunder 1 year ago
Now we have a new Gap,

The May gap took around 122 days to fill. This chart is to track the new gap that was made yesterday at 48.86

Open Gaps
Direction Date range
up Nov-02-2023 48.86 to 55.51

👍️ 1
nowwhat2 nowwhat2 1 year ago
Further to this post : https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173101361




5 sessions later....



Thanks for that eps info..........I had no idea that they'd soon be reporting

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=172734724


https://investorshub.advfn.com/boards/read_msg.aspx?message_id=172574138



.
👍️0
eastunder eastunder 1 year ago
Shopify Announces Third-Quarter 2023 Financial Results Conference Call Date and Upcoming Investor Day
Internet, Everywhere--(Newsfile Corp. - October 12, 2023) - Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, announces upcoming investor events:

Third-Quarter 2023 Financial Results

Shopify plans to announce financial results for its third quarter, which ended September 30, 2023, before markets open on Thursday, November 2, 2023.

Shopify's management team will host a conference call to discuss third-quarter results at 8:30 a.m. ET on Thursday, November 2, 2023. The conference call will be available via webcast on the investor relations section of Shopify's website at https://investors.shopify.com/news-and-events/.

An archived replay of the webcast will be available following the conclusion of the call.
👍️ 1
WealthWizard WealthWizard 1 year ago
$SHOP This stock, which was previously a Wall Street darling, informs me that the recession has already been going on for the past two years. If the economy were to become worse from here, I wonder if they would go bankrupt.
👍️0
SmokyStock SmokyStock 1 year ago
$SHOP has a Debt/Equity ratio of 0.12. This is a healthy value indicating a solid balance between debt and equity.
👍️0
Jones077 Jones077 1 year ago
Shopify (SHOP -2.73%), Global-e Online (GLBE -4.02%), and Airbnb (ABNB 1.78%) are three equities that are now worth being optimistic about. All appear to have the capacity to be phenomenal growth stocks by 2030.
👍️0
Stockpile4u Stockpile4u 1 year ago
Microsoft, H&M, Shopify and Stripe have joined forces with companies that prioritize sustainability to invest in technologies aimed at capturing carbon. Carbon capture involves extracting carbon dioxide from the atmosphere either through means, like reforestation or through methods such as carbon air capture. This approach has the potential to support the objectives set by the Paris Climate Agreement in terms of preventing temperature increases, beyond 1.5 degrees Celsius.
👍️0
Stockpile4u Stockpile4u 1 year ago
Shopify has had an 86% year-to-date increase in revenue and Gross Market Value sales in 2023, with $1.7 billion in revenue and $55 billion in GMV sales. This marks a 31% year-over-year revenue increase, nearly double the 16% reported the previous year. The company's product attach rate has improved to 3.08%, meaning that each dollar spent on its platform generates greater revenue. Subscription revenue has increased by 21% year on year to $444 million, with a gross margin of 81% in the Subscription Solution sector. Management predicts a 20% increase in revenue and an increase in free cash flow due to cost-cutting measures in the coming quarter. Overall, Shopify is a developing growth stock with the potential for further expansion.
👍️0
Jones077 Jones077 1 year ago
Shopify Inc. has seen a 2,500% return since its IPO in 2015, thanks to rapid growth and positive free cash flow. Despite a slowdown in sales, its revenue growth rate remains 35% above average. However, its high valuation makes it a tough sell for value investors.
👍️0
Lopezzz Lopezzz 1 year ago
In case anyone's still confused - or thinks this benefits AMZN more than SHOP -- here's the explainer: "As part of the deal, Buy with Prime will be accessible via Shopify’s checkout service, and transactions will be processed by Shopify Payments." Read that last part again: "and transactions will be processed by Shopify Payments." Today's deal is fiscally irrelevant to AMZN. But big for SHOP.
👍️0
nowwhat2 nowwhat2 1 year ago
👍️0
eastunder eastunder 1 year ago
Amazon, Shopify Strike Deal to Open Amazon Logistics to Sellers

Matt Day
Wed, August 30, 2023 at 5:22 PM MDT·
https://finance.yahoo.com/news/amazon-shopify-strike-deal-open-232210599.html

(Bloomberg) -- Amazon.com Inc. and Shopify Inc. have struck a deal to allow merchants who pay for Shopify’s e-commerce tools to use Amazon’s logistics network.

The two companies, which both sell e-commerce software and services to brands and merchants, say Amazon’s “Buy with Prime” will soon be among the tools available to Shopify’s merchants in the US. The program started Wednesday for invited Shopify sellers, and will roll out to all Shopify merchants who want to use Amazon’s logistics network by the end of September, Amazon said in a statement.

Shopify shares climbed more than 2% in extended trading, while Amazon stock rose less than 1% after the partnership was announced.

Amazon launched Buy with Prime last year, a move widely seen as an effort to blunt the momentum of Shopify. The Canada-based company grew rapidly in recent years by building e-commerce tools that promised to help brands sell goods from their own websites, rather than on a marketplace like Amazon or eBay.

Amazon, the largest US online retailer, commands a gigantic customer base, but has drawn complaints from some of its sellers for dictating terms and being slow to respond to their concerns.

Buy with Prime enables merchants who use Amazon’s payment and fulfillment services to include Amazon’s checkout service and speedy shipping guarantees on items sold from their own sites. Amazon says the integration makes shoppers more likely to make purchases from unfamiliar brands or websites because they trust the experience with Amazon.

Under the deal announced Wednesday, Shopify Payments will process the payments through the company’s checkout service. Previously, Shopify had warned merchants who used Buy with Prime that the integration violated Shopify’s terms of service, and prevented it from protecting against fraud, according to Marketplace Pulse, which tracks online sellers.
👍️0
Lopezzz Lopezzz 1 year ago
Shopify plans to introduce a new level of customer support for its largest enterprise merchants, as it works to attract bigger companies.

Shopify has shifted its focus to enterprise e-commerce. In January, the company launched Commerce Components, allowing merchants to integrate Shopify's software into their existing tech stack. In June, Shop Pay was made available to non-Shopify enterprise merchants through Commerce Components. The typical Shopify merchant makes about $35,000 in sales a year, while the typical merchant using Shopify Plus generates an estimated $7 million in sales annually. With Commerce Components, Shopify could target merchants with sales closer to the $500 million range. Mattel, which generated over $5.4 billion in sales in 2022, was an early user of Commerce Components. Shopify's work to attract enterprise merchants through Plus and Commerce Components was recognized in Gartner's Magic Quadrant, a research report for larger e-commerce businesses. The 2023 version of the report evaluated Shopify Plus and ranked the platform at the top of its peers in terms of execution. However, Shopify's Support organization has been undergoing changes, with AI at the center of the company's plans for the division. Merchants with less than $2 million in annual sales will need to use Shopify's help center to reach Plus Support staff.
👍️0
eastunder eastunder 1 year ago
SHOP 47.97 open Gap to watch

cpps @ 51.68 8/18

Open Gaps
Direction Date range
up May-04-2023 47.97 to 53.88





👍️0
perry3412 perry3412 1 year ago
Shopify Q2 is not losing money. Free Cash Flow was $97 million, or 6% of revenues. Adjusted operating income was $146 million, or 9% of revenue.
👍️0
Stockpile4u Stockpile4u 1 year ago
Despite excellent results projections, Shopify stock fell. After a tremendous 89% year-to-date gain, investors expected more from the company. Shopify announced $0.14 earnings per share for the second quarter, exceeding the $0.05 expectation. However, the corporation must do more to stay up with the recent rate of recovery gains. The true opportunity for Shopify comes in an increase in consumer spending. Despite the impending recession, consumer spending is likely to rise over the following 18 months, benefiting Shopify and the rest of the e-commerce industry.
👍️0
eastunder eastunder 1 year ago
SHOP open Gap 47.97

up May-04-2023 47.97 to 53.88



200 day lurks below currently at 48.86
👍️0
Th_EO Th_EO 1 year ago
I've been watching this for 6 months now and did not take a position until today. I think Shop found the bottom and I am on the way back up again. I'm in at $56.32. I like the decent option premium at 70 for January; this is the reason I bought it; it has a better premium than BBIO
👍️0
perry3412 perry3412 1 year ago
Motley Fool is right; major buy. They tightened up the ship. All the numbers were solid. Great fundamentals. Back on track.
👍️0
SmokyStock SmokyStock 1 year ago
Shopify Inc. had a $5 sign-up fee for the first 50k merchants, but once they reached 100k, the fee increased to $10. QNX has signed 24/25 top EV OEMs, with 94 and 114 design wins the previous year. They closed a large government cybersecurity contract in the last quarter, bringing their total revenue to $122 million. Existing contracts total $100 million per quarter, with new ones costing more. It's simple math.
👍️0
BottomBounce BottomBounce 1 year ago
Shopify Inc. $SHOP Total Debt (mrq) $1.4B Book Value Per Share (mrq) $6.61
👍️0
BottomBounce BottomBounce 1 year ago
Shopify Inc. $SHOP Total Debt (mrq) $1.4B Book Value Per Share (mrq) $6.61
👍️0
eastunder eastunder 1 year ago
MoffettNathanson Upgrades Shopify to Outperform From Market Perform, Adjusts Price Target to $76 From $35

08:34 AM EDT, 07/24/2023 (MT Newswires) -- Shopify (SHOP) has an average rating of outperform and price targets ranging from $41 to $80, according to analysts polled by Capital IQ.
👍️0
SmokyStock SmokyStock 1 year ago
Shopify employee broke his non-disclosure agreement and revealed that the company is replacing laid-off employees with artificial intelligence (AI) to save costs. The employee also revealed that Shopify promised job security to its employees but launched mass layoffs in July of that year.
👍️0
Monksdream Monksdream 1 year ago
Shopify Inc NYSE: SHOP

GoSymbol lookup
Information Technology : IT Services | Large Cap Growth | Based in CanadaCompany profile
Shopify Inc. is a provider of Internet infrastructure for commerce, offering tools to start, grow, market, and manage a retail business. The Company's software enables merchants to run their business across all their sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. The Shopify platform provides merchants with a single view of their business and customers across all their sales channels and enables them to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing, all from one integrated back office. The Shopify application program interface (API) is developed to support custom storefronts that let merchants sell anywhere. It enables businesses in more than 175 countries, and it offers various brands, such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, and FIGS, among others.
👍️0
SmokyStock SmokyStock 1 year ago
Shopify is downgraded to In Line, and Activision receives three downgrades.
👍️0
SmokyStock SmokyStock 1 year ago
Shopify has gained popularity as physical stores reopen, reshaping online shopping. With new tools, Shopify stock rose by over 6% in Thursday's trading session, thanks to the reopening of physical stores and the resurgence of online shopping.
👍️0
Stockpile4u Stockpile4u 1 year ago
The share price of Roku increased on Tuesday following the streaming video service's announcement of a partnership with Shopify (SHOP), which will enable customers to make purchases through their TVs using their remote controls.
👍️0
eastunder eastunder 1 year ago
Roku Brings Shopify Checkout to TV Streaming
https://finance.yahoo.com/news/roku-brings-shopify-checkout-tv-130000540.html


Tue, July 11, 2023 at 7:00 AM MDT·



For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote

SAN JOSE, Calif., July 11, 2023--(BUSINESS WIRE)--Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.

Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku’s payments platform, and return to their streaming experience once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.

In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.

"Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku," said Peter Hamilton, Senior Director of Ad Innovation at Roku. "Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete."

"Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic's success," said Paige Becker, Vice President, Growth at True Classic. "Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation."

"Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase," said Saaj Parikh, Director of Marketing, Ergatta. "Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku."

This unique experience shortens the advertising funnel from brand awareness to purchase on the largest screen in the home. Shopify advertisers receive more customer data and insight into purchasing trends, plus point-of-sale access to Roku’s audience, marking a major milestone for Roku’s ongoing commerce partnership with Shopify. Now, viewers can purchase directly from the screen.

"Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences," said Mani Fazeli, Director of Product, Checkout at Shopify.
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