Firm honors its long-term commitment to
innovation with one-of-a-kind prize — and a new recording of “East
Bound and Down” by country music star Jake Owen
With less than a month to go before the 2022 Charles Schwab
Challenge, the company today unveiled this year’s one-of-a-kind
Champion’s Prize — a fully restored and modernized 1979 Schwab
Firebird. The car is designed to recognize a significant year in
the firm’s history, during which Schwab made the first in a long
line of major investments in technology and innovation, a central
element of its ongoing success. The company also announced several
new programming elements for the PGA TOUR event, which is set for
Memorial Day Weekend, May 26-29, in Fort Worth, TX.
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The 1979 Schwab Firebird will be the
unique Champion’s prize for the 2022 Charles Schwab Challenge set
to take place May 26-29, in Fort Worth, TX. (Photo: Business
Wire)
“We are honored, once again, to play a part in the tradition of
this celebrated tournament in Fort Worth and its longstanding
support from the Metroplex community,” said Jonathan Craig,
Managing Director and head of Investor Services and Marketing at
Charles Schwab. “As we enter our fourth straight year as title
sponsor, we wanted to find a special way to honor this iconic
tournament in Dallas-Fort Worth and our company’s own heritage —
and what better way to do so than with an iconic car, an iconic
song, and a spotlight on the commitment to innovation that drives
our firm.”
Commemorating a Milestone Year with a 1979 Schwab
Firebird
The winner of the Charles Schwab Challenge will once again drive
off with a one-of-a-kind champion’s prize – the 1979 Schwab
Firebird – along with Colonial’s Leonard Trophy and Scottish royal
tartan plaid jacket. The Trans Am Firebird from 1979 highlights an
important year in Schwab’s history when Charles Schwab made a
significant investment in computing technology with its BETA
mainframe system. The automated transaction and recordkeeping
system launched in 1979 demonstrated that improving clients’
experience through technology can be a key growth driver. It paved
the way for Schwab to become the digital and innovation leader it
is today. The firm’s relentless commitment to technology and
innovation has led to industry-leading offerings throughout the
years, like the first 24-hour quotation service, web trading on
schwab.com and Schwab Mobile, StreetSmart Edge®, Schwab Intelligent
Portfolios™, and Schwab Stock Slices™. Most recently, the firm
announced the Financial Planning Action Center, Schwab Personalized
Indexing™ and Thematic Stock Lists in early 2022.
Customized by Steve Strope and Pure Vision Design, who also
built the firm’s inaugural Champion’s Prize in 2019, the 1979
Schwab Firebird is packed with cutting-edge technology to honor the
firm’s commitment to innovation and service to its clients. The car
features a General Motors Crate LS3 Small-Block V-8 engine putting
out 430 hp and 425 LB/FT of torque. The car comes to a stop using
Baer racing brakes with 13” rotors. The interior offers Porsche
Panamera power seats, Dakota Digital gauges and a Kicker audio
system. Fans at home will have the opportunity to experience the
1979 Schwab Firebird via a custom-built augmented reality
experience that will showcase the car’s innovative technology and
one-of-a-kind details.
This year’s Champion’s Prize, continues the tradition that began
with the fully renovated and customized 1973 Dodge® Challenger
awarded to Kevin Na in 2019 and the 1946 Schwab Power Wagon awarded
to Jason Kokrak in 2021.
Celebrating a Classic Car with a New Spin on a Classic
Song
Inspired by the 1979 Schwab Firebird, country music star Jake
Owen is paying homage to the movie that made the Firebird famous
with a new recording of “East Bound and Down,” the theme song from
Universal Pictures’ “Smokey and the Bandit," originally written and
performed by Jerry Reed. His new take on the song — and a music
video featuring the 1979 Schwab Firebird — also debuts today on
Owen’s social channels.
“We’re thrilled to partner with Jake for this fun initiative,”
said Mason Reed, Managing Director of Acquisition and Corporate
Marketing at Schwab. “He’s not only an incredible singer-songwriter
but also knows a thing or two about golf and classic cars — and we
can’t wait for fans to hear his version of ‘East Bound and
Down.’”
The Challengers Film Series
Schwab’s digital content series, “The Challengers,” returns for
the fourth straight year and highlights several icons in the game
of golf that are challenging the status quo and driving innovation
in their own fields. Episodes include a feature on the founders of
Eastside Golf, Olajuwon Ajanaku and Earl A. Cooper, who created a
lifestyle golf brand developed to raise awareness about golf among
youth and non-golfers and PGA TOUR biomechanics coach Joey
Diovisalvi, a pioneer in golf-specific fitness training.
Honoring our Heroes on Memorial Day Weekend
As part of its support for The Simpson Cup – a separate annual
golf tournament between teams of 13 injured Servicemen and veterans
– Schwab will host a work experience event with the organization’s
On Course Foundation during the Charles Schwab Challenge tournament
week. A key focus of the Foundation is helping injured and disabled
veterans build confidence and self-belief by opening doors to
meaningful employment opportunities in the golf industry.
Participants in the program will be onsite working throughout the
week, culminating with a golf skills clinic on the range at
Colonial on Sunday.
Also, among the features of this year’s digital content series
from Schwab, “The Challengers”, one film spotlights how golf is
honoring and supporting injured veterans with a special episode
featuring John Simpson, President & Chairman of the On Course
Foundation, and founder of The Simpson Cup, the annual golf
tournament for disabled veterans that Schwab signed on to sponsor
in 2022.
The 5 Performance Center
Onsite at Colonial, the state-of-the-art fan engagement zone,
“The 5: Schwab Performance Center,” will return, inspired by
tournament legend Ben Hogan’s ground-breaking approach to the game.
It features several interactive elements including golf simulators
that give fans the chance to digitally tee off on Colonial’s famed
18th and 13th holes, PGA Professional instruction, and more. Fans
with tickets to the Charles Schwab Challenge can visit the Schwab
Performance Center from May 26-29.
The Charles Schwab Challenge, the longest running professional
golf tournament on the PGA TOUR at the same venue, has been in the
North Texas community since 1946. Over the decades, the tournament
has seen champions representing the biggest names in golf,
including Arnold Palmer, Jack Nicklaus, Lee Trevino, Tom Watson,
and of course, Ben Hogan.
Charles Schwab & Co. signed on as title sponsor of the PGA
TOUR’s Fort Worth Invitational at Colonial Country Club in 2018.
Already a major sponsor of the PGA TOUR and PGA TOUR Champions, the
firm’s four-year agreement, which last year was extended through
2026, marked its first-ever title sponsorship of a PGA TOUR event.
Schwab continues to grow rapidly in the DFW Metroplex where its new
70-acre, LEED-certified campus in Westlake is now home to the
firm’s corporate headquarters.
For more information on the tournament and this year’s
initiatives, visit www.schwabgolf.com and
www.charlesschwabchallenge.com. The tournament will be broadcast
nationally to a televised audience on the Golf Channel and on CBS
Sports.
About Charles Schwab & Co.
The Charles Schwab Corporation (NYSE: SCHW) is a leading
provider of financial services, with 33.6 million active brokerage
accounts, 2.2 million corporate retirement plan participants, 1.6
million banking accounts, and approximately $7.86 trillion in
client assets. Through its operating subsidiaries, the company
provides a full range of wealth management, securities brokerage,
banking, asset management, custody, and financial advisory services
to individual investors and independent investment advisors. Its
broker-dealer subsidiaries, Charles Schwab & Co., Inc., TD
Ameritrade, Inc., and TD Ameritrade Clearing, Inc., (members SIPC,
https://www.sipc.org), and their affiliates offer a complete range
of investment services and products including an extensive
selection of mutual funds; financial planning and investment
advice; retirement plan and equity compensation plan services;
referrals to independent, fee-based investment advisors; and
custodial, operational and trading support for independent,
fee-based investment advisors through Schwab Advisor Services. Its
primary banking subsidiary, Charles Schwab Bank, SSB (member FDIC
and an Equal Housing Lender), provides banking and lending services
and products. More information is available at
https://www.aboutschwab.com.
TD Ameritrade, Inc. and TD Ameritrade Clearing, Inc. are
separate but affiliated companies and subsidiaries of TD Ameritrade
Holding Corporation. TD Ameritrade Holding Corporation is a wholly
owned subsidiary of The Charles Schwab Corporation. TD Ameritrade
is a trademark jointly owned by TD Ameritrade IP Company, Inc. and
The Toronto-Dominion Bank.
Brokerage Products: Not FDIC Insured · No Bank Guarantee ·
May Lose Value
© 2022 Charles Schwab & Co., Inc. Member SIPC.
Smokey and the Bandit © 1977 Universal Pictures. All Rights
Reserved.
0522-2KER
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Pete Greenley
Charles Schwab
415-667-0722 peter.greenley@schwab.com
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