Sally Beauty Launches New Mobile-First Website As Part of Transformation Plan
March 28 2019 - 6:45AM
Business Wire
Leading Hair Color and Care Retailer Entices
Consumers with Customized Online Shopping Experience
Sally Beauty Holdings, Inc. (NYSE: SBH) announced today the
launch of its newly redesigned website, complete with enhanced
features and functionality to create a great experience for the
online beauty consumer.
Sally Beauty’s new web design empowers consumers to take beauty
into their own hands with professional hair color and care products
and techniques to confidently achieve beautiful results.
Website upgrades include a new Shop by Solution feature where
consumers receive customized solutions based on their specific
needs such as anti-frizz, repair and color protection. The
customized product recommendations allow consumers to quickly and
confidently find what they need for their own needs. The new site
also features a one-stop portal for all brand offers and deals to
make shopping easier and more streamlined for consumers.
Features also include a mobile-first site experience, including
the addition of Apple Pay as a new method of payment, as well as
the ability to directly shop from Sally Beauty’s Instagram feed.
Consumers have access to new educational resources such as how-to
videos for at-home hair coloring.
Sally Beauty’s industry professional clientele will also see
upgraded features, including a personalized site experience,
exclusive access to educational content as well as special offers
catered specifically for their hair color and beauty needs.
Industry professionals will be encouraged to create an account on
the Sally Beauty website to access these exclusive features and
offers.
“Sally Beauty prides itself in providing professional-grade
products for all needs, and our evolving digital commerce
capabilities will allow consumers to achieve beautiful results on
their own terms. This is an important step in our transformation
plan,” said Aaron Alt, President of Sally Beauty Supply.
“Sally Beauty is well-known for our pro-heritage, and we want
all of our guests to be able to tap with confidence into that
expertise, education and support, whether online or through our
thousands of stores,” commented Chris Kobus, Group Vice President
of Digital and Marketing.
The next phase of the brand’s digital transformation plan will
revolve around the launch of a new Sally Beauty app. The revamped
website is available for consumers at: www.sallybeauty.com
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9 billion annually. Through the
Sally Beauty Supply and Beauty Systems Group businesses, the
Company sells and distributes through 5,129 stores, including 180
franchised units, and has operations throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom,
Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally
Beauty Supply stores offer up to 8,000 products for hair color,
hair care, skin care, and nails through proprietary brands such as
Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements®
as well as professional lines such as Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded
as CosmoProf or Armstrong McCall stores, along with its outside
sales consultants, sell up to 10,500 professionally branded
products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and
for resale by salons to retail consumers. For more information
about Sally Beauty Holdings, Inc., please visit
sallybeautyholdings.com.
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Investor Relations and Media InquiriesJeff
Harkins940.297.3877
Sally Beauty (NYSE:SBH)
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