REVOLVE Launches REVOLVE for the World, A Mission-Driven Initiative Focused on a More Sustainable & Inclusive Future
April 19 2021 - 9:00AM
Business Wire
REVOLVE Group, Inc. (NYSE: RVLV) announces the launch of
its newest global initiative, REVOLVE for the World, dedicated to
inspiring its community to do good for the world and raise
awareness on global issues and the organizations making a
difference. The retailer will also be introducing its new
sustainable section on the website in addition to its first fully
sustainable owned brand division, Tularosa Green.
REVOLVE for the World will work closely with an array of
innovative organizations using REVOLVE’s massive global reach and
marketing power to shine a light on pivotal causes. In honor of
Earth Day, REVOLVE will be supporting One Tree Planted, an
environmental organization focused on restoring damaged ecosystems
through global reforestation and protecting biodiversity.
Throughout the week, REVOLVE will leverage its digital platform to
call attention to its sustainable brands and provide customers and
followers with inspiring content focused on sustainability. In
addition, anyone can get involved with the initiative by posting a
photo using the hashtag #revolvefortheworld and for every photo
posted REVOLVE will plant one species-specific tree within a
national park where it is needed most.
In REVOLVE’s commitment to sustainability, one of the many key
actions the company will be taking is environmentally conscious
production of its owned brands. Starting with the launch of
Tularosa Green, a division of the Tularosa brand produced
thoughtfully and made with all natural and chemical free dyes. The
new line consists of elevated earth-toned basics made with 100%
organic cotton and packaged with pre-consumer recycled materials.
Tularosa Green is also made using technology that draws 40% less
water and is reused additional times in turn generating zero impact
on the environment. This is just the beginning to a more
sustainable production process within REVOLVE’s owned brands with a
goal of reflecting these processes across all owned brands.
“We’ve revolved around the world and felt that it was the
perfect time to introduce an ongoing initiative that really
provides our customers with another layer of inspiration through
action,” says Raissa Gerona, REVOLVE Chief Brand Officer.
“We want to make sure that when we do trips and events moving
forward that we are significantly more thoughtful about our impact
while continuing to raise the bar in our marketing playbook.”
REVOLVE is also proud to highlight its eco-friendly brands in
its new sustainable shop where customers can discover over 800
environmentally conscious styles organized through a variety of
sustainability badges such as recycled, plant based, organic,
upcycled and low impact. The shop will also include select styles
exclusive to REVOLVE from popular brands Miaou, Danzy, Cleobella,
and Rococo Sand consisting of styles created using deadstock,
vintage pieces that have been reimagined, plus made to order pieces
to reduce waste.
REVOLVE recognizes the importance of adopting more sustainable
practices within the business and has been hard at work to take the
important steps to address its carbon footprint. The company is
actively working to reduce its carbon footprint through
implementing more sustainable approaches company-wide. For
instance, REVOLVE plans to offset emissions from all marketing
trips and events in the future.
For more information on REVOLVE’s social impact in addition to
how REVOLVE has incorporated sustainability into its business
strategy, visit REVOLVE’s social impact page here.
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion
retailer for Millennial and Generation Z consumers. As a trusted,
premium lifestyle brand, and a go-to online source for discovery
and inspiration, we deliver an engaging customer experience from a
vast yet curated offering of apparel, footwear, accessories and
beauty styles. Our dynamic platform connects a deeply engaged
community of millions of consumers, thousands of global fashion
influencers, and hundreds of emerging, established and owned
brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two differentiated
segments, REVOLVE and FORWARD, that leverage one platform. Through
REVOLVE we offer a highly curated assortment of premium apparel and
footwear, accessories and beauty products from emerging,
established and owned brands. Through FORWARD we offer a highly
curated assortment of iconic and emerging luxury brands. For more
information, visit www.revolve.com.
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Simone Kuhfal simone.kuhfal@revolve.com
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