Online Shopping Journey Reimagined Through
“Conversational Commerce” via Amplified Clienteling Platform
Powered by Snap+Style Business
Powering personalization and curation for e-commerce sites via
its proprietary technology, Snap+Style Business (S+SB), the leading
omnichannel retail technology platform for personalized shopping
experiences, announced today its collaboration with REVOLVE Group,
Inc. (NYSE:RVLV), the next generation fashion retailer for
Millennial and Generation Z consumers, to drive sales growth and
improve customer styling and service for S+SB’s launch on Microsoft
Azure. Following an initial launch of S+SB’s StyleWidget™ in
November 2019, the ecommerce powerhouse is fully integrating the
platform into Style Experts, its online styling service, to
continue the enhanced clienteling experience.
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the full release here:
https://www.businesswire.com/news/home/20200117005028/en/
REVOLVE's Style Experts power their
online conversations with shoppers with Snap+Style Business'
curation and recommendation software for faster styling and more
laser-focused looks. (Photo: Business Wire)
REVOLVE continues its deep commitment to connecting with the
customer through personalization and curation with S+SB’s
StyleWidget™, a digital platform for online and offline, one-to-one
conversations between stylist and customer. Powering the
conversations and curation of REVOLVE’s Style Experts Ally &
Ryan and their team of stylists, S+SB’s StyleWidget accelerates the
turnaround time for product and style recommendations by stylists
by almost 50%. Boosted by Microsoft Azure, S+SB’s powerful curation
engine continues to fuel REVOLVE's online stylists with visual data
and access to a detailed customer profile at their fingertips to
elevate customer experience and engagement with every
interaction.
Anna Jensen, Co-Founder of Snap+Style Business and Chief Brand
Officer said, “Snap+Style Business is on an incredible trajectory
of growth for 2020. Partnering with REVOLVE, one of retail’s most
dynamic lifestyle sites is an amazing moment for us. REVOLVE is
taking personalization to the next level and our platform will only
amplify their impact in ecommerce.” She added, “Snap+Style Business
enhances clienteling capabilities with a powerful combination of
digitized conversations, visual curation and a stylist’s editorial
eye, in real time. Thanks to Microsoft Azure’s capacity and
flexibility, we are able to extend our client reach in the fashion
and retail industries globally.”
“We are excited to have integrated Snap+Style Business as a
technology platform partner to enhance our customer personalization
as we continue on our promise of premium customer service and
experience,” said Jennifer Fan, Director of Customer Retention at
REVOLVE Group, Inc. “Powering our conversations and curation with
Snap+Style Business’ product suite enables our Style Experts to
respond faster to our shoppers with more precise product
recommendations, deepening the connection to our customers at each
interaction.”
“With the ever-changing demands of the evolving retail
landscape, it is imperative for brands to connect with the customer
on a far more personalized and intuitive way," said Keith Mercier,
General Manager, Worldwide Retail and Consumer Goods at Microsoft
Corp. “The journey to conversion and customer satisfaction is
complex, and Microsoft Azure helps Snap+Style Business deliver its
solutions at scale in the fashion and retail industries, and for
our mutual customers allowing them to succeed at each interaction
and transaction.”
S+SB’s platform reimagines retail and the customer’s fashion
journey at every touchpoint through digital innovation, human
expertise and AI by empowering employees, from stylists to sales
associates, with customer self-declared data, preferences, purchase
history and predictive product recommendations all unified in
real-time and enhanced by visual curation. Augmenting
conversational commerce and building brand loyalty, S+SB amplifies
clienteling through efficiencies in responsiveness and
personalization with greater conversion rates and customer
satisfaction. Stylists and sales associates are on the frontlines
interfacing with customers in stores or online at any given moment,
and empowered with technology and tools that capitalize on their
knowledge, styling, service and selling capabilities in the moment
when they have the customer’s undivided attention will take retail
intelligence to a higher personalized level than ever before.
ABOUT SNAP + STYLE BUSINESS,
Inc.
Based in NYC and co-founded by Anna Jensen and Gary Myers in
2013, Snap+Style Business, is one of the fastest growing enterprise
SaaS providers offering omnichannel retailers and brands enhanced
capabilities for clienteling in-store, on the web or via mobile.
Powering customer-centric conversations, Snap+Style Business’s
retail technology drives conversion and customer engagement through
data and curation for a customized and personalized approach to
selling and customer service. Offering low impact integrations to
seamlessly integrate into existing systems and low-tech training to
easily implement into day-to-day selling, Style+Snap Business
streamlines solutions for driving sales and customer relationship
management at digitally native or brick and mortar brands.
Initially launched as a direct to consumer (DTC) app, Snap+Style
Business has evolved into a multi-platform suite of software that
includes CURATED CAMPAIGNS™, VISUAL MERCHANDISER™, SNAPBOX™,
STYLIST AS A SERVICE™, STYLEWIDGET™ and STYLEWIZ™ each providing
the retail and fashion industry with enhanced, customized CRM tools
from subscription boxes and mobile apps to email styling and a team
of on-call stylsits, all with one provider. Counting renowned
global retail and fashion sites such as Cosabella, Eloquii, Guess,
Michael Kors, REVOLVE, and Shinola among other notable brands as
current clients, Snap+Style Business is poised to expand its
network in the fashion and e-commerce marketplace. In 2019,
Snap+Style Business entered into a strategic technology partnership
with Mi9 for further growth into the home sector. Visit
Snapandstylebusiness.com for more information and a
demonstration.
ABOUT REVOLVE GROUP, INC. Revolve Group, Inc. (RVLV) is
the next-generation fashion retailer for Millennial and Generation
Z consumers. As a trusted, premium lifestyle brand, and a go-to
online source for discovery and inspiration, we deliver an engaging
customer experience from a vast yet curated offering of apparel,
footwear, accessories and beauty styles. Our dynamic platform
connects a deeply engaged community of millions of consumers,
thousands of global fashion influencers, and hundreds of emerging,
established and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two differentiated
segments, REVOLVE and FORWARD, that leverage one platform. Through
REVOLVE we offer a highly curated assortment of full-price premium
apparel and footwear, accessories and beauty products from
emerging, established and owned brands. Through FORWARD we offer an
assortment of iconic and emerging luxury brands. For more
information, visit www.revolve.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200117005028/en/
Snap+Style Business Media: Elina Kazan 212-518-7634
elina@snapandstyle.com
REVOLVE Media: Kendall Sargeant
kendall.sargeant@revolve.com
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