RTW Retailwinds and Selfridges & Co. Partner to Bring Happy x Nature to Global Market
August 21 2019 - 4:05PM
Business Wire
Kate Hudson visits Selfridges London, the
exclusive retailer in Europe that will carry the Happy x Nature
label
RTW Retailwinds, Inc. (NYSE:RTW) has partnered with Selfridges
& Co. to be the only European authorized retailer of Happy x
Nature, Kate Hudson’s ready-to-wear fashion brand. To celebrate the
launch, Kate Hudson visited Selfridges London today to meet with
press and see the shop-in-shop for the first time.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190821005708/en/
Kate Hudson launches Happy x Nature at
Selfridges London (Photo: Business Wire)
Selfridges is the exclusive international retailer of Happy x
Nature, leveraging their shipping capabilities across global
markets. The launch of the Happy x Nature fall collection marks
RTW’s first venture into the wholesale business. Previously
available only in North America, this opportunity will expand the
Happy x Nature footprint to include over 130 countries and regions
around the world including Australia, the Middle East and China.
This global launch is part of a holistic growth strategy to help
drive brand awareness and bring maximum exposure to the brand in
new markets.
“I’m so excited that Happy x Nature is now in Selfridges. We
work really hard on bringing the best fabrics and styles to our
customers and now we’re in one of the best shops in the world!
Selfridges understands our vision for Happy x Nature and aligns
itself with our dedication to creating a better world. I couldn’t
be happier with this partnership,” says Kate Hudson.
Selfridges’ commitment to sustainability makes the retailer an
ideal partner for Happy x Nature, where 50% of the fall collection
is made using recycled materials. “We are delighted to have this
opportunity to work closely with Kate to launch Happy x Nature at
Selfridges. The brand combines a really considered point of view
and a sense of upbeat positivity, which both feel so personal to
Kate herself. Happy x Nature’s sustainability commitments made the
brand stand out for us, as we look to collaborate with creative
partners who share our ideals for a sustainable future and as part
of our ambition that at least 50% of the products we sell are
better for people and planet by 2022,” says Sebastian Manes,
Executive Buying Director at Selfridges.
The collection is now available at Selfridges London and on
Selfridges.com. The assortment will be available on
happyxnature.com on Thursday, August 22, 2019.
Click here to download event photos
Click here to download campaign photos
About RTW Retailwinds,
Inc.
RTW Retailwinds, Inc. (together with its subsidiaries, the
"Company") is a specialty women's omni-channel and digitally
enabled retailer with a powerful multi-brand lifestyle platform
providing curated fashion solutions that are versatile, on-trend,
and stylish at a great value. The specialty retailer, first
incorporated in 1918, has grown to now operate 413 retail and
outlet locations in 35 states while also growing a substantial
eCommerce business. The Company's portfolio includes branded
merchandise from New York & Company, Fashion to Figure, Happy x
Nature, Uncommon Sense, and collaborations with Eva Mendes,
Gabrielle Union and Kate Hudson. The Company's branded merchandise
is sold exclusively at its retail locations and online at
www.nyandcompany.com, www.fashiontofigure.com,
www.happyxnature.com, and www.uncommonsense.com, as well at its
rental subscriptions businesses www.nyandcompanycloset.com and
www.fashiontofigurecloset.com. Additionally, certain product, press
releases and SEC filing information concerning the Company are
available at the Company's website: www.nyandcompany.com.
About Happy x Nature
Happy x Nature is a ready-to-wear fashion brand created by Kate
Hudson, which launched in the U.S. in Spring 2019. The brand aims
to produce high-quality, affordable fashion while minimizing its
impact on non-renewable resources. With a focus on waste reduction,
Happy x Nature creates quality yarns by using recycled materials as
much as possible. Inspired by nature and all its beauty, the brand
strives to make a difference for this generation and generations to
come. Happy x Nature is a subsidiary of RTW Retailwinds, Inc. and
is available for purchase at happyxnature.com.
About Selfridges &
Co.
The business was founded by American entrepreneur Harry Gordon
Selfridge in 1909 and is widely regarded as the first and best
example of a modern department store. Harry Gordon Selfridge ran
the store himself until he retired in 1940. After several
ownerships the company was de-merged from the Sears Group in 1998
and floated on the London Stock Exchange. In 2003 the Weston family
purchased Selfridges and under their ownership Selfridges has
become the epitome of a global destination for fashion, luxury and
extraordinary retail experiences. In June 2010 Selfridges was named
Best Department Store in the World by IGDS and retained the title
for an unprecedented three times consecutively. In May 2016,
Selfridges won the inaugural award for the World’s Best
Sustainability Campaign at the IGDS world summit for its long-term
commitment campaign, Buying Better Inspiring Change which it
launched earlier that year. At the IGDS World Department Store
Forum in Toronto in 2017, Selfridges won the Best Department Store
Campaign for its themed campaign EveryBODY dealing with the beauty
and strength of the body beyond conventions. The store reclaimed
the best department store title again in 2018. Selfridges has four
stores; in London, Birmingham and Manchester (Trafford Centre, and
Exchange Square) all celebrating exciting experiences and new
product destination launches. Selfridges also operates an
international website that delivers within the UK and to over 130
countries, trading in eight currencies.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190821005708/en/
Press: Angela Apolito AApolito@nyandcompany.com
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