MADISON, N.J., Nov. 13, 2019 /PRNewswire/ -- ERA Real
Estate, a global franchising leader, today announced the
affiliation of Columbia River Realty, headquartered in Washougal, Washington, a growing riverside
town with a strong community feel. With 30 independent affiliated
sales agents, the company marks the brand's expansion into the
vibrant Pacific Northwest market.
Established in 2013 by Charline
Wright, a 14-year real estate veteran with a business career
spanning four decades across multiple industries, the company will
now serve clients as Columbia River Realty ERA Powered. The ERA
Powered® branding model allows a company who has
invested in building local brand equity to affiliate with the
ERA® brand and have access to all it has to offer,
while also going to market with its existing brand identity.
The Pacific Northwest has long been a popular travel destination
and it has recently become a hotspot for relocation due to its
beautiful landscapes and unique combination of city living, beach
life, and mountainous areas. According to United Van Lines' 42nd Annual Movers
Study, which tracks customers' state-to-state migration
patterns, Washington and
Oregon rank in the list of top ten
inbound states in 2018.
Details:
- Columbia River Realty has helped more than 700 families buy or
sell their homes since opening their doors in 2013. Company founder
and principal broker Charline Wright
attributes their success to hardworking affiliated agents,
experience, high-level service, relationship building, and
community involvement.
- The brokerage is outpacing the entire RMLS average in terms of
performance. It is up 9.3% in transaction sides and 25.9% in sales
volume over the last 12 months, while the RMLS is down 4.9% and
1.4% respectively.
- Charline and her team share their passion for their local
community and strive to make their clients' real estate experience
easy and affordable. The company is eager to maintain and extend
their local client relationships with platforms and services like
the ERA Buyer Follow-up Program, which helps affiliated
agents stay "top of mind" with clients post-sale, and
ERA® Moves, a program that allows affiliated agents to
provide clients with exclusive offers, discounts and services.
- Charline's growth plans include opening additional offices in
Clark and Skamania counties, and is excited to use
ERA tools such as iProspect to help her company identify
productive sales agents who are the right fit for her business as
she builds out her teams in those areas.
- Columbia River Realty has the only brick-and-mortar real estate
office in Washougal and is located
in the heart of downtown. Their location helps strengthen their
local market presence by providing convenient access to their
client base as well as their local community, with whom they have a
close relationship. Many local groups hold meetings in their
conference room, and it's an annual drop off point for donations to
the Washougal Schools Foundation
fundraiser.
- Charline has deep family roots in the area, tracing to
Louisa Wright, who was one of the
first settlers and also the first female physician in southwest
Washington. Wright attributes her
as one of her personal and professional inspirations, taking pride
in following in her footsteps to lead and provide for her community
and those who live in it.
Quotes:
"Charline has built an amazing business with deep ties to the
local community. With the ERA Powered® brand
model, she can continue to build upon her local brand name
recognition while benefitting from the support, training and
technological infrastructure that only ERA Real Estate can provide.
We look forward to working with her as she grows her business and
strengthens her company's presence in this growing marketplace. We
share Charline's commitment to the client experience, and we
welcome her and her team into the ERA network."
-Sherry Chris, President and
CEO of ERA Real Estate
"We've worked hard to build our business and our relationship
with the community, and we're excited about tapping into the power
of a national franchise while maintaining the feel of our friendly
neighborhood brokerage. As we looked at ways to modernize and
streamline efficiency for our growing business, we were at a point
where we needed a robust marketing and operations toolkit.
Affiliating with ERA gives us access to industry-leading
resources and programs to improve our sales agents' efficiency,
while freeing up more of their time to build stronger client
relationships."
-Charline Wright, founder and
owner of Columbia River Realty ERA Powered
About ERA Real Estate
At ERA Real Estate, we don't
adapt to change, we create it. We believe that our core business
values of collaboration, innovation, diversity and growth are
needed now more than ever. As a global leader in the residential
real estate industry for more than 40 years, ERA was the first real
estate franchise to expand internationally, the first to post
listings online, and is the only national company that offers the
Sellers Security® Plan program.
The ERA Real Estate network includes 40,000 affiliated
brokers and independent sales associates and approximately 2,300
offices throughout the United
States and 31 other countries and territories. ERA Franchise
Systems LLC (www.ERA.com) which operates the ERA Real
Estate system, is a subsidiary of Realogy Holdings Corp.
(NYSE: RLGY), a global provider of real estate services. ERA Real
Estate information is available at www.ExploreERA.com.
Media Contact:
Maggie Rohr
973-407-4027
maggie.rohr@teamera.com
Katharine Dunn
502-419-8507
kdunn@hudsoncutler.com
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SOURCE ERA Real Estate