NEW YORK and MADISON, N.J., Nov. 13,
2019 /PRNewswire/ -- Sotheby's International
Realty® today announced the appointment of A.
Bradley Nelson as Chief
Marketing Officer of the global residential real estate brand.
Nelson, who for nearly a decade has held various senior marketing
roles within Sotheby's International Realty's owned brokerage and
two of its most successful affiliates, will focus on supporting the
brand's affiliated agents and companies by developing and
delivering industry-leading marketing, product and technology
offerings.
"Since announcing the integration of our company-owned brokerage
and affiliate network into one aligned Sotheby's International
Realty last spring, we've been able to move faster, operate more
efficiently and ultimately, better support our affiliated agents
and companies," said Philip White,
president and chief executive officer, Sotheby's International
Realty. "Sotheby's International Realty is a very strong and
well-established brand, and with Brad's deep understanding of both
industry dynamics and the needs of our affiliated agents, I am
confident we will help them, along with our affiliates, become even
more successful."
Nelson, who joined Premier Sotheby's International Realty in
2009, most recently served as senior vice president of marketing
for the Sotheby's International Realty company-owned brokerage
where he was responsible for 12 flagship metropolitan and resort
markets across the United States,
from San Francisco to Southampton. Since the brand's integration in
March 2019, he has focused on
recruiting and high-value listings. Over the years, Nelson has
helped secure and market many of the Sotheby's International Realty
brand's most high-profile listings, recruited some of the most
successful agents in the network and helped navigate complex
technology, staffing and media strategies in a constantly changing
industry.
"We are fortunate to have so many smart and successful agents
affiliated with Sotheby's International Realty," said Nelson. "By
focusing on their end-user experience in our marketing, product and
technology offerings, and by leveraging exclusive marketing
partnerships offered by Sotheby's auction house and our media
partners, I believe we can help them effectively navigate the
current competitive and transformational real estate environment as
they focus on expertly serving their clients."
"As a proven advocate for the agent and a leader who is deeply
engrained in the industry, Brad will leverage the voice of the
customer to build on our success and help affiliated agents and
owners further grow in their respective markets," added White.
Nelson assumes the responsibilities of former Sotheby's
International Realty CMO Kevin Thompson.
About Sotheby's International Realty
Sotheby's
International Realty was founded in 1976 as a real estate service
for discerning clients of Sotheby's auction house. Today, the
company's global footprint spans nearly 1,000 offices located in 71
countries and territories worldwide, including 43 company-owned
brokerage offices in key metropolitan and resort markets. In
February 2004, Realogy entered into a
long-term strategic alliance with Sotheby's, the operator of the
auction house. The agreement provided for the licensing of the
Sotheby's International Realty name and the development of a
franchise system. The franchise system is comprised of an affiliate
network, where each office is independently owned and operated.
Sotheby's International Realty supports its affiliates and agents
with a host of operational, marketing, recruiting, educational and
business development resources. Affiliates and agents also benefit
from an association with the venerable Sotheby's auction house,
established in 1744. For more information,
visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International
Realty Affiliates LLC, and the company owned brokerages are
operated by Sotheby's International Realty, Inc. Both entities are
subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader
in real estate franchising and provider of real estate brokerage,
relocation and settlement services. Sotheby's International Realty
Affiliates LLC and Sotheby's International Realty Inc., both fully
support the principles of the Fair Housing Act and the Equal
Opportunity Act. Neither Sotheby's International Realty Affiliates
LLC nor any of its franchisees or other affiliated companies
provides any product or service in connection with the program.
Media Contact:
Kristina Helb
Senior Director of Strategic Communications
Sotheby's International Realty
212-606-4167
Kristina.helb@sothebyshomes.com
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SOURCE Sotheby's International Realty