RESTON, Va., Oct. 1, 2020 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, and LiveRamp® (NYSE: RAMP), the
leading data connectivity platform, today unveiled the latest
version of LiveRamp's TV measurement solution, Data Plus Math
powered by Comscore. This reimagined offering sets a new standard
in outcome-based measurement. For the first time, marketers can
leverage Comscore's trusted TV and digital ad exposure data with
LiveRamp's unrivaled identity and data connectivity solutions in
one, integrated platform.
Data Plus Math's deepened capabilities mark the first
breakthrough product innovation created under the companies'
expanded strategic partnership, announced earlier this year.
By integrating Data Plus Math with Comscore's TV and digital ad
exposure data, brands seeking a competitive advantage will now
benefit from the ability to measure the holistic impact of their
cross-screen video investments in driving business outcomes.
Marketers will also be enabled to draw meaningful insights and take
action, such as extending the reach of their linear audience by
leveraging Comscore activation segments on digital, mobile and
connected TV devices through LiveRamp Addressable TV Solutions that
are directly integrated to cable, satellite, and OTT
platforms.
"We're excited to launch the enhanced Data Plus Math offering,
as it marks a critical milestone in fulfilling our joint mission to
provide better accountability for marketers, better monetization
for the sell side, and deliver more relevant customer experiences,"
said Chris Wilson, Chief Commercial
Officer, Comscore.
"Data, and the ability to measure the value being delivered
against that data, is the key to reaching audiences across all the
screens and platforms where they are consuming content," added
John Hoctor, general manager,
LiveRamp TV. "At the rate consumer media consumption is expanding
and fragmenting, TV data must be actionable across the ecosystem.
This partnership bridges the known with the new - changing the game
for outcome-based measurement and delivers on this promise at
scale."
The enhanced Data Plus Math solution leverages unduplicated
ad exposure information from more than 28 million ACR and
set-top box enabled TVs across more than 17 million
households (normalized via Comscore's patent pending process).
This information is connected to millions of cross-screen ad
exposures and online and offline transaction events via LiveRamp
solutions. This allows for cross-screen ad exposure measurement and
the delivery of unified measurement attribution.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
About LiveRamp
LiveRamp provides the identity platform
leveraged by brands and their partners to deliver innovative
products and exceptional experiences. Powered by its core
capabilities in data accessibility, identity, connectivity, and
data stewardship, LiveRamp makes it easy to connect the world's
data, people and applications. For more information,
visit www.LiveRamp.com.
Press
For Comscore
Neil Ripley
646-746-0579
press@comscore.com
For LiveRamp
Michelle
Millsap on behalf of LiveRamp
liveramp@havasformula.com
619-857-2384
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SOURCE Comscore