LiveRamp Launches Safe Haven to Enable Data Partnerships
March 02 2020 - 8:30AM
Business Wire
New Product Gives Global Brands, Publishers a
Competitive Edge through Transparent, Secure Data Collaboration
LiveRamp® (NYSE: RAMP), the trusted platform that makes data
accessible and meaningful, today launched LiveRamp Safe Haven®—a
new platform that enables secure, permission-enabled data sharing
for brands and their partners.
LiveRamp Safe Haven enables omnichannel data and audience
collaboration in a neutral, permission-controlled, privacy-first
environment to ensure the safety and security of data while
delivering the highest possible matches between partners. Sitting
on top of a foundation of identity resolution, LiveRamp Safe Haven
provides advanced analytics tools to help businesses such as
brands, retailers and media networks collaborate with their
partners and extract insights from event-level data to inform
business decisions and unlock outcome-based measurement
capabilities. Example use cases of LiveRamp Safe Haven include the
ability to connect a brand with a retailer to refine audience
segments with transaction data, or connect a publisher with an
advertiser to curate audiences and measure outcomes.
“The LiveRamp Safe Haven is all about enabling next-generation
data partnerships. The vision for this platform is to create
natural data sharing relationships between brands and their
partners in order to deliver the best possible customer
experiences,” said Warren Jenson, president of LiveRamp. “For
example, if you’re a retailer, you’ve historically been limited in
your ability to deliver shopper insights to your CPG partners. With
LiveRamp Safe Haven, you now have the capability to collaborate
with your CPGs and provide them the insights they need to better
serve your mutual customers.”
This launch affirms LiveRamp’s position as the industry’s
neutral and agnostic data connectivity solution, while delivering a
strategic alternative for advertisers looking to maximize the
business value of their proprietary data. LiveRamp Safe Haven is
relevant across many verticals, such as retail, CPG, travel,
publishers, and also inclusive of applications outside of
adtech.
The untapped advertising opportunity for retailers is massive. A
2019 Digiday survey of 71 media buyers found that 90% of marketers
advertise with Amazon, but only a handful spend ad dollars with
retail powerhouses like Target, Walmart, eBay, and Kroger.
Congruently, the vast majority (87%) of shoppers begin product
searches on digital channels. Of those, 28% start out on
marketplaces like Amazon and eBay, a 22% increase from last year,
according to new research from Salesforce and Publicis.Sapient.
Therein lies a significant opportunity for brands—including
retailers—to corner a growing market and convert retailer searches
into new revenue streams.
Jenson continued, “As the advertising system becomes
increasingly complex, brands need to consider LiveRamp Safe Haven
as a way to diversify sources of trusted data in a privacy- and
consumer-first way.”
LiveRamp Safe Haven product is available in the U.S. and
international markets. Businesses that are interested in learning
more about Safe Haven are encouraged to visit
https://liveramp.com/our-platform/safe-haven-data-partnerships.
About LiveRamp
LiveRamp provides the identity platform leveraged by brands and
their partners to deliver innovative products and exceptional
experiences. Powered by its core capabilities in data
accessibility, identity, connectivity, and data stewardship,
LiveRamp makes it easy to connect the world’s data, people and
applications. For more information, visit www.LiveRamp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200302005147/en/
Michelle Millsap on behalf of LiveRamp liveramp@havasformula.com
619-857-2384
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