CHICAGO, Sept. 22,
2022 /PRNewswire/ -- Rise Interactive, an
industry-recognized performance marketing agency specializing in
media, analytics, and customer experience, has expanded its
proprietary media automation technology, Connex®, to support
marketplaces and retail media networks. Rise is a wholly-owned
subsidiary of Quad, a marketing experience company that helps
brands reimagine their marketing to be more streamlined, impactful,
flexible, and frictionless.
The retail media landscape has exploded.
With Rise's expanded integration, Connex can further optimize
across channels.
This new update includes completed integrations from top
networks, Amazon and Walmart, with Instacart, The Home Depot, eBay,
Target, and others on the way.
"Accessing and leveraging audience and product data in real
time, all in one place, presents a huge opportunity for brand
marketers to better understand their customers," says Larry Fisher, CEO of Rise Interactive. "The
retail media landscape has exploded. The volume of marketplaces
creates challenges for brands to measure which platforms and ad
dollars are driving the most incremental growth. With this expanded
integration, Connex is helping brands connect the dots of
performance within the retail media ecosystem. Real-time
advertising across channels is our north star and we will continue
innovating our agency's strategies and technology to get
there."
The integration of Amazon Advertising, Walmart, and other
marketplaces data into Rise's Connex technology enables Rise to
help clients maximize results across Google, Meta, YouTube, and
other channels at the product, category, and audience levels. It
also allows marketplace campaigns to leverage Connex Alerts, a
proprietary Connex function that pushes real-time notifications
that identify digital media performance opportunities.
"We hear from marketers the double-edged sword of today's
fragmented marketing ecosystem," says Brent
Laufenberg, Chief Technology Officer at Rise. "We
intentionally built Connex to be able to analyze client data in
real time from both existing and yet-to-be-developed advertising
platforms—all in one place—in order for marketers to quickly find
and act on performance opportunities. With Connex Alerts running
24/7, Rise teams can take immediate action on value-driving
opportunities to exceed business KPIs faster.."
Rise is also one of the first agencies to integrate Walmart data
into cross-channel technology through their partnership with
Pacvue.
"When Rise approached us about leveraging Pacvue to integrate
data into Connex, we saw this as a great opportunity to help
tomorrow's marketer stay at the forefront of retail media," says
Melissa Burdick, President of
Pacvue. "Rise is a partner who has both the vision and the
executional chops to help marketers get better results from their
advertising efforts through integrated and immediate insights.
Combined with Pacvue's intelligent actions to grow share of voice,
improve efficiency, and increase sales, the possibilities for
marketers are exciting."
About Rise
Recognized as one of the top performance marketing agencies in
the world, Rise Interactive uses its proprietary approach to
full-service digital marketing and multi-channel strategy,
Interactive Investment Management®, to help clients make better
decisions on how to invest their marketing resources to drive the
greatest returns. Rise is a strategic partner, helping leading
brands like ULTA Beauty, Stanley
Steemer, Quill and others use data to make smarter marketing
investments and create more relevant experiences for their
customers. For more information, visit riseinteractive.com.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands reimagine their marketing to be more streamlined,
impactful, flexible, and frictionless. Quad's strategic priorities
are powered by three key competitive advantages that include
integrated marketing platform excellence, innovation, and culture
and social purpose. The company's integrated marketing platform is
powered by a set of core disciplines including business strategy,
insights and analytics, technology solutions, managed services,
agency and studio solutions, media, print, in-store, and
packaging.
Serving over 4,600 clients, Quad has more than 15,000 people
working in 14 countries around the world.
Please visit quad.com for more information.
Contact:
Natalie
Scherer
Rise Interactive
natalie.scherer@riseinteractive.com
(312) 888-2816
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SOURCE Rise Interactive