Quad Donates $25,000 to the Brandcenter at VCU to Support Vision for a More Diverse Creative Industry
February 04 2021 - 11:00AM
Business Wire
Contribution Will Boost Efforts to Foster
Equity and Drive Change through a New Scholarship Program
In support of the important work underway to advocate for the
advancement of diverse talent in the creative industry, Quad is
contributing $25,000 to a scholarship program at the Brandcenter at
Virginia Commonwealth University (VCU), a two-year full-time
master’s program dedicated to developing the next generation of
creative talent.
The Brandcenter at VCU is among the preeminent advertising and
design programs in the country, and Quad’s donation will directly
support the Brandcenter & Rising Endowed Scholarship, which
provides need-based assistance to diverse students looking to make
an impact in the fields of advertising, marketing, branding and
communications.
“Quad is proud to partner with the Brandcenter to help diversify
the talent pipeline for creative problem-solvers,” said Joel
Quadracci, Chairman, President & CEO of Quad, who noted that
people of color are historically underrepresented in the creative
industry. “Our contribution to the Brandcenter is meant to open
doors that were otherwise closed, and bring new, diverse and very
needed perspectives to our profession.”
According to the American Association of Advertising Agencies
(4As), data collected from 165 agencies representing more than
40,000 employees show that Black and African American employees
make up just 5.8% of the industry; Hispanic or Latinx, 8.7%; and
Asian/Asian American, 4.2%. Of those identifying as Black or
African American, 68% are in administrative or entry-level roles;
43.5% are non-management professionals; 27.6% are managers or
directors; and just 4% are vice presidents or higher, excluding
C-suite roles.
Added Vann Graves, Executive Director of the Brandcenter: “We
are committed to making the esteemed Brandcenter education
available and accessible to a diverse student body, and Quad’s
generous contribution will help us advance our efforts. We are
proud of the opportunities we have in place at the Brandcenter to
prepare and support talented, diverse students who then go on to
become leaders within their agencies, companies and beyond.”
Quad’s support of the Brandcenter is part of the company’s
commitment to drive positive, sustainable change in diversity,
equity and inclusion policies and programs. This commitment is in
line with its long-standing Values and mission to create a better
way, every day, for its employees, clients and communities.
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
dedicated to creating a better way for its clients through a
data-driven, integrated marketing platform that helps reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives its expanded offering,
combined with leading-edge technology and single-source simplicity,
Quad has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
financial/insurance, health care, consumer packaged goods,
publishing and direct-to-consumer. Quad has multiple locations
throughout North America, South America and Europe, and strategic
partnerships in Asia and other parts of the world. For additional
information visit www.Quad.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210204005741/en/
Media Contact: Claire Ho Director of Corporate
Communications, Quad 414-566-2955 cho@quad.com
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