Paysafe’s new ‘Balancing the Books’ report reveals payments,
tech, and business insights from 1,000 U.S. small and medium-sized
businesses (SMBs)
According to new research, ‘Balancing the Books’, from leading
payments platform Paysafe (NYSE: PSFE), an overwhelming 96% of U.S.
small and medium-sized businesses (SMBs) accepting in-person
transactions plan to upgrade their payments technology in the next
12 months. Despite some economic challenges, SMBs remain optimistic
and view payment innovation, including e-commerce, as critical to
their future growth as well as overcoming cash flow and fraud
issues.
Based on a survey of 1,000 SMBs across industries — from retail,
food/beverage to healthcare, construction, auto, beauty/wellness,
and professional services — the report reveals that 92% of
businesses feel positive about their future. Over half (51%) expect
revenue to grow by more than 20% over the next year.
SMBs see payments as a critical driver of growth, with 82%
considering a good payment experience a non-negotiable feature.
Some merchants place an even greater emphasis on the payment
experience, especially those in the beauty/wellness (90%), retail
(89%), and food/beverage (86%) industries.
Optimizing the payment experience is closely tied to checkout
innovation plans. Over the next year, 52% of SMBs expect to upgrade
their point of sale (POS) system to support mobile and contactless
payments, with 47% diversifying to include mobile POS
terminals.
The same proportion of merchants (47%) plan to integrate their
payment systems with another business software. SMBs are laser
focused on unifying their systems, with 82% having integrated their
payment tech with accounting software, 72% with a customer
relationship management (CRM) tool, and 66% with an inventory
management system.
Payment security is also top of mind for SMBs, with 77%
expressing concerns. There’s no surprise that 47% want to bolster
payment security over the next 12 months.
SMBs continue to embrace e-commerce. Today, only 30% of SMBs
don’t sell online, but two-thirds of these holdouts plan to
diversify into e-commerce within the next 12 months. Of the 70% of
SMBs offering online purchasing, all but 10% have plans to expand
this.
Beyond specific plans for next year, SMBs hope to benefit from
cutting-edge payments tech. Close to half (46%) see value in
instant or real-time payments, while 41% express an interest in
‘tap on phone’ for POS, which converts salespeople’s smartphones or
tablets into contactless terminals.
Even artificial intelligence (AI) is catching SMBs’ attention.
Three-quarters (75%) believe AI has an important role to play in
processing their business’s payments, with even more (79%)
emphasizing its value in combating fraud.
Due to their vulnerability to cash flow issues and slow payment
settlement times, SMBs are intensely focused on payment innovation.
A third of SMBs (32%) cite payment settlement delays as a major
cash flow disruptor, rising highest (37%) among larger merchants
(101-250 employees). As a result of cash flow challenges, 42% of
all SMBs have had to delay paying vendors or their own
employees.
Overall, payment service providers (PSPs) appear to be
effectively supporting SMBs, with 90% satisfied with their
provider. But there’s no room for complacency from PSPs, with 60%
of merchants encountering a payment processing issue at least once
a month. Aside from failed payments, SMBs identify chargebacks and
disputed payments (an issue for 30%) and, above all, high
interchange fees (48%) as their biggest processing challenges.
“Small and medium-sized businesses have long played an essential
role in the American economy, and it’s great to see in our new
research report, ‘Balancing the Books’, that SMBs’ positive outlook
is underpinned by their strong belief in the value of payment tech
and e-commerce,” commented Rob Gatto, Chief Revenue Officer at
Paysafe. “Whether it’s upgrading their point-of-sale terminals to
support mobile and contactless payments, expanding into online
sales, or improving transactional security, payment innovation is
enabling SMBs to strengthen the customer experience and ultimately
increase revenue to better manage cash flow issues.”
About Paysafe’s 2025 ‘Balancing the Books’ research
report
Paysafe’s ‘Balancing the Books’ research report is based on a
survey conducted on behalf of Paysafe by Sapio Research. The
survey, conducted in March and April 2025, included responses from
1,000 senior decision-makers, including owners, at U.S.-based
businesses with fewer than 250 employees. Businesses in the
following industries were included in the survey: professional
services (22% of respondents); construction (15%); food/beverage
(15%); retail (11%); home/field services (8%); healthcare (7%);
beauty/wellness (5%); property/real estate (4%); automotive (4%);
and other industries (10%).
The report can be downloaded here:
https://www.paysafe.com/small-business/balancing-the-books/
About Paysafe
Paysafe is a leading payments platform with an extensive track
record of serving merchants and consumers in the global
entertainment sectors. Its core purpose is to enable businesses and
consumers to connect and transact seamlessly through
industry-leading capabilities in payment processing, digital
wallet, and online cash solutions. With 29 years of online payment
experience, an annualized transactional volume of $152 billion in
2024, and approximately 3,000 employees located in 12+ countries,
Paysafe connects businesses and consumers across 260 payment types
in 48 currencies around the world. Delivered through an integrated
platform, Paysafe solutions are geared toward mobile-initiated
transactions, real-time analytics and the convergence between
brick-and-mortar and online payments. Further information is
available at www.paysafe.com.
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