Recognizing innovation, profitable growth, AI adoption and digital excellence in today’s omnichannel economy

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the winners of its second annual 2025 Customer Outperformer Awards. The awards celebrate customers that exemplify innovation, transformative growth and exceptional customer experiences through the strategic use of the PROS Platform and AI capabilities. Representing industries including airline, distribution, manufacturing and services, this year’s winners reflect the versatility and wide-reaching impact of the platform.

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PROS 2025 Outperformer Awards Winners and PROS Executives

“Our Outperformer Award winners reflect the power of combining technology, vision and partnership to fuel industry-leading progress,” said Todd McNabb, Chief Revenue Officer, PROS. “In a time when businesses must adapt faster than ever, these companies are not just keeping pace, they’re setting the standard— through bold, data-driven strategies and meaningful collaboration.”

In its second year, the 2025 Customer Outperformer Awards saw a substantial increase in the quantity of submissions, with applications doubling from 2024. This surge in participation highlights the growing recognition of PROS technology as a catalyst for innovation and business success. The awards celebrate organizations that have not only embraced transformative change but have also achieved measurable success in leveraging AI-powered solutions to drive growth, improve efficiency and deliver exceptional customer experiences.

The 2025 Customer Outperformer Awards were presented to companies across four key categories—please join us in celebrating these phenomenal achievements:

Innovator

For innovative use of PROS software. Recognized for bold innovation, these organizations have harnessed PROS science and responsible AI to fuel efficiency, foster collaboration and create long-lasting, positive change across their operations:

  • Lufthansa Group
  • ADI | SnapOne

Profit Booster

For measurable impact on profitability and margin expansion. These winners have delivered outstanding financial results, showcasing how the strategic use of PROS technology can drive sustained improvements in profitability and margin growth:

  • United Airlines
  • Wilbur-Ellis

Growth Catalyst

For fastest time-to-value and enterprise-wide transformation. These winners demonstrated exceptional change management, rapid adoption of PROS solutions and a relentless focus on accelerating business value across their organizations:

  • SriLankan Airlines
  • Europcar Mobility Group

Digital Pioneer

For excellence in digital transformation and AI-powered selling. These organizations have led the way in transforming the digital selling experience, using innovative strategies and technology to set new standards in customer engagement and business agility:

  • Siemens Smart Infrastructure
  • Cathay Pacific

“The 2025 Outperformer Award winners exemplify the power of strategic innovation, setting new standards of excellence that reflect what’s possible when technology, strategy and execution align,” said Andres Reiner, President and Chief Executive Officer, PROS. “We are extremely proud to partner with such visionary companies and look forward to continuing to innovate and outperform together.”

For more information about the 2025 PROS Customer Outperformer Awards and award winners, visit pros.com/outperformer-awards.

About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.

PROS Media Contact Amy Williams +1 713-335-5916 awilliams@pros.com

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