PROS Dynamic Offers Liberates Airlines From Legacy Barriers to Accelerate Airline Retailing
March 02 2021 - 09:00AM
Business Wire
Comprehensive offer management solution powered
by proprietary dynamic pricing delivers end-to-end offer control
and flexibility
PROS® (NYSE: PRO), a provider of AI-powered solutions that
optimize selling in the digital economy, today launched PROS
Dynamic Offers, a complete offer management solution giving
airlines full ownership and control to offer science-based products
and services to passengers across all digital and direct channels.
With PROS Dynamic Offers, airlines break down legacy barriers to
end-to-end offer creation and static class-based pricing,
delivering the most relevant offers across seat, fare and
ancillaries to travelers, with a solution designed to increase
conversion rates and drive greater revenue.
In the wake of 2020, airlines are seeking to grow by 2.8 billion
passengers in 20211 and carriers do not want to miss out on the
pent-up demand for travel experiences. Innovative airlines continue
to invest in digital solutions to be more agile and engaging with
prospective passengers, with a sharp focus on delivering highly
personalized offers that drive conversion, regardless of
channel.
“Airlines need to embrace omnichannel retailing to be best
positioned to serve a changing customer landscape,” said PROS
Principal Surain Adyanthaya. “By bringing together the power of
revenue management, offer creation and distribution – powered by
PROS dynamic pricing – airlines can deliver a frictionless, revenue
optimal shopping experience for customers, meeting their
expectations today, while building greater brand loyalty over
time.”
PROS Dynamic Offers is an integrated best-in-class offer
management solution that brings PROS state-of-the-art AI to
shopping, pricing, and merchandising capabilities so airlines
can:
- Build Optimal Products and Bundles – increase customer
conversions with a simplified offer creation process that provides
the most personalized and relevant product and service offerings
for each customer
- Generate Prices Dynamically– maximize revenues with
science-powered dynamic pricing to deliver the most relevant offers
that meet customers' willingness-to-pay
- Scale and Optimize Distribution– optimize distribution
cost and increase look-to-book conversions with scaled distribution
across digital and direct connect channels
“Dynamic offers will be critical, especially in the context of
NDC and ONE Order, to drive retail transformation in the airline
industry,” said IATA Head of Dynamic Offers Sebastien Touraine. “As
airlines are able to move to true offer and order management
solutions, they will have access to the flexibility and control
they need to dynamically bundle products and services in real time,
which will in turn drive more passenger conversions.”
PROS Dynamic Offers is part of the PROS Platform for Travel,
which empowers airlines to create and sell the most personalized
package for each traveler in an increasingly complex marketplace.
With PROS, airlines can optimize every shopping and selling
experience, make better business decisions, respond quicker to
market changes and accelerate revenue growth while harnessing the
power of digital retail.
Learn more about PROS Dynamic Offers and why it is a critical
part of an airline’s journey to offer optimization.
About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions
that optimize selling in the digital economy. PROS solutions make
it possible for companies to price, configure and sell their
products and services in an omnichannel environment with speed,
precision and consistency. Our customers, who are leaders in their
markets, benefit from decades of data science expertise infused
into our industry solutions.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
AI-powered solutions to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are
based upon PROS historical experience with AI-powered solutions and
its current expectations of the benefits of AI-powered solutions
for organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
AI-powered solution needs, the risks associated with PROS
developing and enhancing products with the functionality necessary
to deliver the stated results and the risks associated with the
complex implementation and maintenance of AI-powered solutions such
as PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
1 IATA. (2020, November 24). Deep Losses Continue Into 2021.
https://www.iata.org/en/pressroom/pr/2020-11-24-01/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210302005291/en/
Amanda Parrish aparrish@pros.com 832.924.4731
Pros (NYSE:PRO)
Historical Stock Chart
From Mar 2024 to Mar 2024
Pros (NYSE:PRO)
Historical Stock Chart
From Mar 2023 to Mar 2024