PROS and Diggintravel Join Forces to Transform Airline Digital Retailing Through Groundbreaking Certification Course
August 18 2020 - 9:00AM
Business Wire
Airline Professionals Learn Fundamentals to
Build Digital Products and Services of the Future, Redefining the
End-to-End Digital Traveler Experience
PROS® (NYSE: PRO), a provider of AI-powered solutions that
optimize selling in the digital economy, today announced the launch
of a new learning platform, Airline Digital Retailing Academy,
built in collaboration with Diggintravel. Designed to educate
airline professionals on the fundamentals of digital retailing,
digital optimization and digital product development, this
exclusive academy is the only digital course tailored for airline
professionals built on industry best practices within a small
learning environment.
The digitization of retail has created savvy consumers, changing
the way today’s traveler researches, shops, and books travel across
online and mobile channels. While the airline industry continues to
face challenges brought by COVID-19, airlines are being forced to
do more with less in the areas of both digital marketing and
product development. Airline professionals across product,
ecommerce, marketing, ancillary and revenue management teams need a
collective understanding of the digital world and how to work
successfully in a data-driven and agile environment to deliver
improved end-to-end digital traveler experiences.
“Innovation is needed now, more than ever, to combat today’s
challenges and problems faced by the airline industry,” said
Editor-in-Chief and Founder of Diggintravel, Iztok Franko. “This
one-of-a-kind opportunity for airline professionals is carefully
designed to deliver the nuts and bolts of digital retailing within
an environment that offers engagement and support, with the goal of
enabling attendees to redefine and shape the future of travel
through next models of digital retailing.”
The academy boasts a unique format designed to take attendees on
a learning journey while providing direct access to well-known
industry experts and dedicated mentors. This interactive course
includes a mix of instruction, case study work, discussion, and
networking with follow-on options for more in-depth learning on a
variety of related topics. Graduates will earn an Airline Digital
Retailing certification at completion of the course.
“A critical step forward in the road to airline recovery is
transforming airline digital commerce,” said PROS Vice President,
Principal-Travel Retail, IATA AIR Think Tank
member, and academy instructor
Mike Slone. “Together with Diggintravel we bring a strong focus on
the customer experience and deep knowledge of how airlines create,
distribute and deliver products to travelers, helping airline
professionals deliver greater innovation, personalization and best
practices across airline retailing to ultimately revolutionize the
industry.”
Learn more about the Airline Digital Retailing Academy, and how
PROS is supporting the recovery and sustainability of the airline
industry through scholarships to selected applicants.
About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions
that optimize selling in the digital economy. PROS solutions make
it possible for companies to price, configure and sell their
products and services in an omnichannel environment with speed,
precision and consistency. Our customers, who are leaders in their
markets, benefit from decades of data science expertise infused
into our industry solutions.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
AI-powered solutions to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are
based upon PROS historical experience with AI-powered solutions and
its current expectations of the benefits of AI-powered solutions
for organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
AI-powered solution needs, the risks associated with PROS
developing and enhancing products with the functionality necessary
to deliver the stated results and the risks associated with the
complex implementation and maintenance of AI-powered solutions such
as PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20200818005033/en/
Amanda Parrish aparrish@pros.com 832-924-4731
Pros (NYSE:PRO)
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