HAMPTON, N.H., April 13, 2020 /PRNewswire/ -- Planet
Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing
global franchisors and operators of fitness centers with more
members than any other fitness brand, today announced a partnership
with iFit, the leader in streaming home workouts, and the pioneer
in interactive connected fitness technology with more than 275
patents.
As leaders in both the in-club and at-home connected fitness
industries, Planet Fitness and iFit have united to create new
in-home workouts for people of all fitness levels and interests
that are fun, motivating and judgement free. Beginning today, the
collaboration launches with a series of new streaming workouts to
help keep everyone moving while they're at home, available
exclusively on the Planet Fitness app, to be used with minimal or
no equipment. The workouts are available for free – to both Planet
Fitness members and non-members – and span a broad range of fitness
and wellness categories, including at home cardio, at home
strength-training, stretching and more.
The partnership begins by bringing some of iFit's most popular
trainers to the Planet Fitness family. Ashley Paulson, Jonnie
Gale, and Dr. Zac Marion
apply their unique styles to create exclusive new workouts for
Planet Fitness that are accessible for all fitness levels.
"Times are uncertain and people's daily routines have changed,
but prioritizing your health is more important now than ever
before," said Chris Rondeau, Chief
Executive Officer at Planet Fitness. "We want everyone to know that
we're here for them, as their long-term partner in wellness, and
we're bringing our Judgement Free Zone to them. iFit has a strong
heritage of innovation in connected fitness and home exercise, and
is the ideal partner to help strengthen and enhance our digital
offerings. We look forward to providing new ways for people to stay
active while they're at home, continuing to provide unmatched
value, and expanding on this exciting partnership with iFit in the
future."
"As the leader in streaming fitness technology, iFit is thrilled
to partner with Planet Fitness, the industry leader in the in club
fitness space. We commend them for championing health and wellness,
and introducing so many people across the country to fitness for
the first time by making it affordable and accessible for all,"
said Scott Watterson, iFit's
Chairman and CEO. "Today, iFit is beloved by millions of people
around the world for providing motivating, inspiring and
interactive workouts. We're confident that even more people will
benefit and enjoy iFit workouts at home now, and when they're able
to get back to their normal fitness routine."
Through this collaboration with iFit, the new series of workouts
created by iFit and Planet Fitness are available exclusively
through the Planet Fitness app and include bodyweight cardio
workouts, bodyweight strength workouts and dumbbell strength
workouts. Each workout has a beginner and intermediate level to
help people progress through their fitness journey and keep
everyone moving from the comfort of their home.
The workouts are an enhancement to the more than 500 exercises
already available on the Planet Fitness app. Download the free
Planet Fitness app for iOS or Android
at https://www.planetfitness.com/mobileapp.
Today's partnership announcement is an exciting expansion of
Planet Fitness' recently launched "United We Move" campaign, which
began with free live daily "Home Work-Ins" available for everyone
on Planet Fitness' Facebook page. The live workouts aim to motivate
and inspire, and feature Planet Fitness certified trainers and
special guests such as "The Biggest Loser" coach and fitness
trainer Erica Lugo and NASCAR driver
Joey Logano. These workouts remain
on Facebook and are available on the Planet Fitness YouTube channel
once the broadcast is over.
About Planet Fitness
Founded in 1992 in Dover, NH,
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the United States by number of members and
locations. As of December 31, 2019,
Planet Fitness had approximately 14.4 million members and 2,001
stores in 50 states, the District of
Columbia, Puerto Rico,
Canada, the Dominican Republic, Panama, Mexico and Australia. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 95% of Planet Fitness stores are
owned and operated by independent business men and women.
About iFit
iFit pioneered interactive connected fitness and was issued its
first of many patents in 1999. Founded with the belief that the
majority of consumers would benefit from an
interactive personal training experience at home, iFit's
trainer-led streaming workouts are now trusted by millions of
consumers around the globe.
iFit offers workout options for every fitness level and
interest, from bodyweight training, HIIT cardio workouts and yoga,
to connected fitness workouts on NordicTrack and ProForm home
equipment, and Freemotion equipment for commercial facilities.
Patented interactive technology allows iFit Trainers to create
highly personalized workouts for iFit members and Live Adjust™ the
user's incline, speed and resistance instantly during the workout
to create the perfect workout for every fitness level. iFit
interactive workouts are available on treadmills, stationary bikes,
ellipticals, rowers, strength machines, and the iFit app for a
range of exercise accessories.
iFit is owned by ICON Health & Fitness, the global leader in
home, commercial and connected fitness and holds more than 275
fitness patents, with 138 pending. iFit workouts are available in
English, Mandarin Chinese, Spanish, Portuguese, French and German
with more languages planned for 2020.
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SOURCE Planet Fitness, Inc.