AUSTIN, Texas, Nov. 29, 2018 /PRNewswire/ -- United PF Partners
(United PF), the largest Planet Fitness (NYSE: PLNT) franchisee,
recently reached a key milestone as they officially became the
first franchisee in the system to own and operate more than 100
Planet Fitness clubs. Additionally, this month United PF Partners
celebrated its second anniversary.
United PF was formed two years ago, in November 2016, by JLM Financial Partners (JLM)
and Eagle Merchant Partners (Eagle) with the merger of several
leading Planet Fitness franchisees and the overall goal of
accelerating growth and further providing access to
non-intimidating fitness environments where members can build
active lifestyles for an affordable price. Today, United PF has
grown to 110+ clubs across 10 states, employs over 1,500, and
serves over 850,000 members.
"It has been rewarding to see our team's hard work payoff. We've
experienced a lot of fast-paced growth in the last two years," said
Trey Owen, CEO of United PF. "The
strength of the Planet Fitness brand speaks for itself, and our
team is thrilled to expand and further the vision of creating
workout environments where everyone feels comfortable, accepted,
and respected."
Primed for strong continued growth, United PF has consistently
added talent and experience to its robust leadership team of
Trey Owen, CEO, Shelli Taylor, President & COO, Matt McQuinn, CMO, and Gale Sloan, VP of People & Culture. The most
recent additions include Brian Kelly
as CFO, who comes to United PF with over 20 years of success in the
finance world, most recently at Kendra Scott, as well as
Tracy Toomer, who joined the team as
VP of Operations, after nearly 20 years of retail experience at
companies including Starbucks.
This leadership team brings a depth of fitness and multi-unit
industry experience to the organization and the board. The board,
which includes members of JLM and Eagle, possesses deep multi-unit
franchise and development experience. United PF's team, resources,
and scale will continue to provide the opportunity for high quality
clubs, rapid organic growth, new club expansion, and a premium,
judgement free experience for its members.
In addition to strong business performance, United PF continues
to lead in their philanthropic commitment to the Boys and Girls
Clubs of America. United PF leadership and staff donate time and
effort within individual communities on top of financial support.
United PF has committed over $300,000
in 2018 alone including a $100,000
pledge to commemorate the 100 club milestone.
"We have been incredibly impressed by this growth-oriented
franchisee, as they continue to hit these milestones, grow their
leadership team, and expand the footprint of the Judgment Free
ZoneĀ®," said Chris Rondeau, CEO,
Planet Fitness. "We look forward to their sustained success and
welcoming more members across the country to experience our
high-quality, welcoming environment."
For more information on Planet Fitness, please visit
www.PlanetFitness.com or follow the Planet Fitness Facebook
(www.facebook.com/PlanetFitness) and Twitter
(www.twitter.com/PlanetFitness)
About United PF Partners
United PF Partners is the
largest Planet Fitness franchise group with 110+ locations across
Alabama, Arizona, Kansas, Louisiana, Mississippi, Missouri, Oklahoma, Pennsylvania, Texas, and West Virginia. United PF has
development rights to build new clubs across the Midwest, South,
Mid-Atlantic, and Southwest regions.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the
largest and fastest-growing franchisors and operators of fitness
centers in the United States by
number of members and locations. As of September 30, 2018, Planet Fitness had more than
12.2 million members and 1,646 stores in 50 states, the
District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free ZoneĀ®. More than 95% of Planet Fitness stores are
owned and operated by independent business men and women.
About JLM Financial Partners
JLM Financial Partners is
a private investment firm based in Austin, Texas. JLM focuses on multi-unit and
scalable businesses with strong management teams and has a primary
focus on companies in health and wellness, beauty, lifestyle /
entertainment, as well as recreation. For more information, visit:
www.jlmfinancialpartners.com.
About Eagle Merchant Partners
Eagle Merchant Partners
is an Atlanta, Georgia based
private equity firm focused on lower middle market companies in the
multi-unit consumer, logistics and industrial sectors in the
Southeastern United States. The
partnership is one of the most experienced private equity investors
in the region, investing in seventeen companies with more than
$1.5 billion in revenues. For more
information, visit: www.eaglemerchantpartners.com.
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SOURCE Planet Fitness