The virtual event will provide the global advertising community
an exclusive look at the company's latest research and ad product
updates to engage it's more than 450 million monthly pinners
LONDON, Feb. 9, 2021 /PRNewswire/ -- Pinterest (NYSE:
PINS) announced today that it will host its first ever advertiser
summit, Pinterest Presents, on March 3rd,
2021.
Hosted for advertisers in key markets including the UK, US,
France, Germany, Canada and Australia, the virtual summit is designed to
inspire and spark creativity among its audience and provide
marketers with an exclusive look at the company's latest ad product
updates which offer even more opportunities for advertisers on the
growing platform.
Pinterest Presents will bring together a range of compelling
industry voices, celebrities and inspiring speakers to create an
exciting and engaging virtual experience. In addition to CEO
Ben Silbermann, global Pinterest
speakers will include Andréa Mallard, Chief Marketing Officer,
Aya Kanai, Head of Content and
Creators Partnerships, and Dan
Lurie, Head of Growth and Shopping Product.
To reflect its growing global footprint, Pinterest's summit will
feature customized content and speakers for each market, to give
marketers a window onto local audience trends and ad opportunities.
Sessions for each country will ignite conversations around
diversity and inclusion, sustainability, scaling e-commerce,
designing for accessibility, and entrepreneurship. Pinterest
Presents country line-up includes:
- US: Jon Kaplan, Pinterest
Chief Revenue Officer will host Walter
Frye, Vice President of Global Brand Engagement & Design
at American Express and Sarika
Sangwan, Pinterest Global Strategy & Financial Services
Marketing Lead, who will dive into American Express'support of
small businesses. Sinéad Burke, Founder of Tilting the Lens, will
be sharing her personal story on how she lives in a world not
designed for her and address how accessibility needs to be better
integrated in technology. Celestine
Maddy, Global Head of Consumer & Brand Marketing at
Pinterest will present the Future Trends.
- UK: Katherine Ryan,
Comedian, Actress and Writer will host the UK show and even try her
hand at some Pinterest Predicts trends. Elizabeth Day, Journalist and Broadcaster and
Karen Blackett OBE, UK Country Manager, WPP and CEO, Group M, will
discuss personal and professional stories of positive failure
through the lens of inspiration, and Steven
Bartlett, Founder of Social Chain will interview
Alex Loizou, Founder of Trouva about
being an entrepreneur and heading up a challenger brand. Sinéad
Burke, Founder of Tilting the Lens, will be sharing her personal
story on how she lives in a world not designed for her and address
how accessibility needs to be better integrated in technology.
Milka Kramer, UK & Ireland
Country Manager at Pinterest will present the Future Trends.
- France: Anaïs
Grangerac, TV Presenter and Pinterest creator will host.
Alexandre Mars, serial entrepreneur,
philanthropist fund founder will talk to Yannick Bolloré, Havas
Group CEO in a fireside chat about entrepreneurship and the future
of ecommerce in the advertising industry. Inès Leonarduzzi, CEO of
NGO Digital and Emmanuelle Paille,
Head of Comms, CSR & Public Affairs at Bel Group will explore
what users are expecting from brands today and the impact of the
COVID crisis. Adrien Boyer,
France, Southern Europe and Benelux Country Manager at
Pinterest will present the Future Trends.
- Germany: Sascha Vitzthum, SVP Marketing at Home24 and
Philipp Westermeyer, OMR Founder,
will explore the shop window of the future. Jens Raskop, Head of Digital Marketing at MINI
will be interviewed about aspects of reinvention and Maike Abel, Head of Media Communication &
Content at Nestlé and Tijen Onaran,
Entrepreneur and Author, will be talking about brand reputation and
sustainability. Philip Missler, Head
of Europe at Pinterest will
present the Future Trends.
- Canada: Erin Elofson, Head of Canada and Australia will host Alex Panousis, CEO, Carat Dentsu Aegis Network
to discuss the death of the last click, agility in the pandemic
age, and breaking through with creativity and brand safety. Sinéad
Burke, Founder of Tilting the Lens, will be sharing her personal
story on how she lives in a world not designed for her and address
how accessibility needs to be better integrated in technology.
Pascal Duffaut, Head of
Partnerships, Automotive & Emerging at Pinterest will present
the Future Trends.
- Australia: Ryan Goldsworthy, Australia Agency Lead at
Pinterest will host Megan Brownlow,
industry leader, who will speak about how self-actualized brands
embrace conscious commerce and align with social good. Turia Pitt, author, speaker, coach, and ironman
athlete, will discuss how she has overcome hardships and truly
embraces inspiration.
In addition, celebrated stars from the worlds of fashion and
entertainment will be joining the line-up with exclusive advice for
marketers. Pinterest will be announcing these special guests to
registrants just before the event on March
3rd.
"In the past year, Pinterest's long-held commitment to being a
positive destination for inspiration has become more relevant than
ever, and as a global brand, we have the opportunity to lead with
our values and shape the future. Our partners and advertisers
around the world play an incredible role in shaping this
environment, and we're excited to share our new ad tools and
insights to make it easier to connect with our engaged audience
around the world." - Visha
Naul, Director of Business Marketing for Europe at Pinterest
As a place for inspiration and positivity, Pinterest is going
after a competitive global advertising market with a unique and
valuable differentiation for advertisers. Because people come to
Pinterest when they are considering what to do or buy next,
advertisers have the authentic opportunity to play an authentic
role in the consumer journey. In addition, Pinterest is
increasingly becoming a shopping destination uniquely positioned to
meet advertiser goals:
- 89% of weekly Pinners use Pinterest for inspiration in their
path to purchase. (1)
- 64% of Pinners say Pinterest is where they go to find an idea,
product or service they can trust (2)
- 77% of weekly Pinners have discovered a new brand or product on
Pinterest (3)
- 89% of Pinners report that they leave the site feeling
empowered. (4)
- 97% of top searches on Pinterest are non-branded, giving
advertisers the opportunity to reach consumers in discovery mode.
(5)
With a focus on accessibility, Pinterest Presents was certified
as a DICE-recommended event with the maximum score of 100%, and was
created in collaboration with Sinéad Burke, the Founder of Tilting
the Lens. Key priorities to ensure access for all include an event
invitation with a specific prompt for attendees to confirm their
accessibility accommodations, color contrast in the event branding
created to give access to attendees who have low-vision, and
captions and sign-language interpretation in the UK, US and
Canada for those who are deaf or
hard of hearing.
Advertisers interested in registering and learning more can
visit pinterestpresents.com.
SOURCING
(1) GfK, US, Pinterest Path to Purchase Study among Weekly
Pinners who use Pinterest in the Category, Nov 2018
(2) Talk Shoppe, US, Emotions, Attitudes & Usage study,
Oct 2018
(3) GfK, US, Pinterest Path to Purchase Study among Weekly Pinners
who use Pinterest in the Category, Nov
2018
(4) Talk Shoppe, US, Emotions, Attitudes, and Usage Study,
Oct 2018
(5) Pinterest internal data, English Searches, April 2020
ABOUT PINTEREST
People around the world come to Pinterest for inspiration.
Pinterest is a visual inspiration platform where people find
inspiring creators, shop new products, and seek out ideas to take
offline. People have saved nearly 300 billion Pins across a range
of interests from creating a home office, cooking a new recipe to
finding their next vacation destination. Headquartered in
San Francisco, Pinterest launched
in 2010 and has more than 450 million monthly active users.
Available on iOS and Android, and at pinterest.com.
Photo - https://mma.prnewswire.com/media/1435373/1.jpg