NEW ORLEANS, July 11, 2019 /PRNewswire/ -- Leading a
growing sisterhood of diverse, female riders, 225 fearless bikers,
brought together by Black Girls Ride (BGR) and Polaris, traveled
more than 200,000 collective miles to New
Orleans to meet during the largest African-American music
and entertainment celebration in the country.
Black Girls Ride Founder Porshce Taylor, led the group of all
female riders through the streets of downtown New Orleans in a bright pink Polaris
Slingshot®. The ultimate show of girl power culminated with
an outdoor party and included a Polaris Slingshot giveaway to one
lucky female rider from Illinois.
"The trip to New Orleans put
the spotlight on the growing family of African-American and female
motorcyclists in the U.S.," Taylor said. "We are superheroes on the
road. We now have tremendous momentum to empower even more women
across the country who want to celebrate their femininity and
individuality by joining this motorsport movement."
Polaris Slingshot ® is a proud supporter of BGR and sponsors the
group's cross-country trek, recognizing the growing presence of
women in motorsports and embracing BGR's role as a leader in
women's motorsports.
"Women are shaping the future of motorsports," Polaris Marketing
and Customer Engagement and Growth Manager Joey Lindahl said. "One in five women ride
motorcycles, and that number is growing. This weekend in
New Orleans is just the beginning
of our partnership with BGR. We are proud to fuel the growing
sisterhood of fierce female riders."
ABOUT BLACK GIRLS RIDE™
Black Girls Ride Magazine
(BGR) is an inclusive celebration of women who live to ride. BGR is
an all-access source for product launches & reviews, women's
rider fashion and events across the nation. The magazine profiles
the unique stories of female motorcycle clubs, professional racers
and stunt riders, while also shining a light on the sisterhood of
biker culture. BGR's mission is to continue increasing the number
of female motorcyclists, provide safe riding adventures and inspire
riders through safety education and celebration. For more
information about Black Girls Ride Magazine, please
visit blackgirlsride.com.
ABOUT POLARIS SLINGSHOT®
Polaris Slingshot®, a product
of Polaris Industries Inc. (NYSE: PII), is a three-wheeled
motorcycle that delivers a ride like nothing else you've ever
experienced. The Slingshot is powered by a 2.4-liter engine with a
five-speed manual transmission and comes in a variety of models
that will leave you grinning from ear-to-ear. To learn more,
visit slingshot.polaris.com.
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SOURCE Black Girls Ride (BGR)